What are the main factors that influence a Retailer's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

How does experience change A Retailer's salary?

A Retailer's salary grows with experience: a Retail Store Customer Service Representative (0-1 years)earns $34,933, a Retailer (1-3 years)earns $39,045, a Retail Third Keyholder (3-5 years)earns $43,349,

What are the highest paying states for a Retailer?

Retailer salary varies significantly by state. The top 3 highest paying states for Retailer roles are District of Columbia $42,308, California $42,148, Massachusetts $41,586. These tech hubs typically pay 10-15% above the national average.

How much do different types of Retailer roles make?

Salaries for Retailer level roles vary by specialization: Fashion Retailer: $40,245; Verizon Retailer: $38,872; Retailer Barista: $28,308.

How do different companies affect a Retailer's salary?

Company size, industry, and compensation structure create significant salary variations for Retailer roles. Large, established industry leaders like New York Police Department ($97,099) and State of New York - Metropolitan Transportation Authority ($95,962) offer base salaries 35-40% above the national average. In contrast, smaller firms or startups may offer closer to $75,106.

Retailer Salary in the United States

How much does a Retailer make in the United States?

As of May 01, 2026, the average salary for a Retailer in the United States is $38,212 per year, which breaks down to an hourly rate of $18.

However, a Retailer's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $43,754
Majority Range (25th-75th percentile): $34,210 to $41,113
Entry-Level (10th percentile): $30,567

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Retailer Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$41,113	$3,426	$791	$20
Average	$38,212	$3,184	$735	$18
25th Percentile	$34,210	$2,851	$658	$16

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Key Factors That Influence Retailer Salaries

A Retailer's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Do Retailer Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Retailers. For example, consider the average annual salaries in these key locations:

District of Columbia: $42,308.
California: $42,148.
Massachusetts: $41,586.

District of Columbia $42,308

California $42,148

Massachusetts $41,586

Washington $41,433

New Jersey $41,418

Alaska $41,364

Connecticut $40,837

New York $40,623

Hawaii $39,939

Rhode Island $39,618

Maryland $39,400

Minnesota $39,102

Colorado $38,987

Illinois $38,949

Oregon $38,804

Delaware $38,697

New Hampshire $38,630

Virginia $38,479

Pennsylvania $38,040

Nevada $37,818

North Dakota $37,746

Michigan $37,631

Wisconsin $37,589

Vermont $37,505

Texas $37,272

Maine $37,256

Arizona $37,233

Ohio $37,207

Georgia $36,855

Indiana $36,679

Wyoming $36,645

Utah $36,592

Iowa $36,569

Kansas $36,385

Louisiana $36,332

North Carolina $36,313

Missouri $36,305

Florida $36,156

Montana $36,076

Nebraska $35,999

Kentucky $35,957

South Carolina $35,804

Tennessee $35,709

Idaho $35,671

New Mexico $35,392

Oklahoma $35,331

Alabama $35,105

South Dakota $34,727

Arkansas $34,520

West Virginia $34,410

Mississippi $34,077

Top Paying Cities for Retailers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

San Jose: $48,196
San Francisco: $47,669
Oakland: $46,664

San Jose, CA $48,196

San Francisco, CA $47,669

Oakland, CA $46,664

New York, NY $43,997

Paramus, NJ $43,462

Queens Village, NY $43,460

Passaic, NJ $43,423

Bergenfield, NJ $43,420

Stamford, CT $43,336

Huntington, NY $43,320

Newark, NJ $43,038

Bridgeport, CT $42,957

Vallejo, CA $42,881

New Brunswick, NJ $42,866

Petaluma, CA $42,843

Middlesex, NJ $42,770

Somerset, NJ $42,744

Santa Cruz, CA $42,694

Boston, MA $42,461

Monterey, CA $42,327

Seattle, WA $42,239

Santa Rosa, CA $42,232

Los Angeles, CA $42,220

Juneau, AK $42,121

Washington, DC $42,079

Orange, CA $41,943

Santa Ana, CA $41,842

Long Beach, CA $41,804

Anaheim, CA $41,796

Anchorage, AK $41,777

Santa Maria, CA $41,662

Everett, WA $41,655

Danbury, CT $41,520

Bremerton, WA $41,467

Tacoma, WA $41,330

New Suffolk, NY $41,329

Sacramento, CA $41,318

Santa Barbara, CA $41,276

Trenton, NJ $41,234

San Diego, CA $41,234

Brockton, MA $41,192

Fairbanks, AK $41,099

Lompoc, CA $41,001

Lowell, MA $40,970

Ventura, CA $40,963

Nashua, NH $40,955

Stockton, CA $40,951

Modesto, CA $40,673

Poughkeepsie, NY $40,588

Olympia, WA $40,516

Kennewick, WA $40,516

New Haven, CT $40,501

Lawrence, MA $40,363

Hartford, CT $40,325

Riverside, CA $40,317

New Bedford, MA $40,279

Richland, WA $40,279

Bakersfield, CA $40,225

San Bernardino, CA $40,210

New Britain, CT $40,206

Atlantic City, NJ $40,206

New London, CT $40,191

Norwich, CT $40,180

Portsmouth, NH $40,172

Boulder, CO $40,091

Portland, OR $40,038

Worcester, MA $40,034

Minneapolis, MN $39,916

Philadelphia, PA $39,862

Honolulu, HI $39,736

Saint Paul, MN $39,718

Vineland, NJ $39,710

Providence, RI $39,599

Chicago, IL $39,488

Bellingham, WA $39,442

Springfield, MA $39,412

Baltimore, MD $39,400

Chico, CA $39,305

Pittsfield, MA $39,201

Manchester, NH $39,129

Spokane, WA $38,961

Denver, CO $38,957

Albany, NY $38,777

Troy, NY $38,762

Nassau, NY $38,721

Schenectady, NY $38,682

Wilmington, DE $38,651

Burlington, VT $38,598

Salem, OR $38,582

Portland, ME $38,464

Yakima, WA $38,426

Rochester, MN $38,307

Reno, NV $38,288

Fresno, CA $38,288

Milwaukee, WI $38,254

Detroit, MI $38,216

Ann Arbor, MI $38,209

Allentown, PA $38,204

Colorado Springs, CO $38,139

Syracuse, NY $38,120

Carson City, NV $38,120

Houston, TX $38,066

Eugene, OR $38,047

Gary, IN $38,002

Springfield, OR $37,971

Bismarck, ND $37,963

Galveston, TX $37,937

Medford, OR $37,879

Fort Collins, CO $37,864

Concord, NH $37,845

Austin, TX $37,833

Mesa, AZ $37,753

Reading, PA $37,749

Phoenix, AZ $37,746

Dallas, TX $37,734

Saint Cloud, MN $37,697

Madison, WI $37,646

Utica, NY $37,543

Rochester, NY $37,482

Des Moines, IA $37,478

Raleigh, NC $37,474

Atlanta, GA $37,417

Battle Creek, MI $37,405

Salt Lake City, UT $37,394

Lancaster, PA $37,337

Harrisburg, PA $37,283

Kansas City, MO $37,245

Champaign, IL $37,237

Kansas City, KS $37,237

Fort Worth, TX $37,233

Columbus, OH $37,227

Boca Raton, FL $37,218

Pittsburgh, PA $37,203

Richmond, VA $37,188

Indianapolis, IN $37,180

Cleveland, OH $37,176

Las Vegas, NV $37,130

Cincinnati, OH $37,130

Petersburg, VA $37,073

Huntsville, AL $37,016

Lansing, MI $36,990

Lebanon, PA $36,985

Pueblo, CO $36,981

Appleton, WI $36,970

Buffalo, NY $36,955

Dayton, OH $36,943

Racine, WI $36,935

Charlotte, NC $36,932

Saint Louis, MO $36,920

York, PA $36,897

Elkhart, IN $36,897

Gastonia, NC $36,890

Billings, MT $36,881

Beaumont, TX $36,870

Lorain, OH $36,863

Benton Harbor, MI $36,855

Toledo, OH $36,848

Binghamton, NY $36,828

Rock Hill, SC $36,825

Rockford, IL $36,806

Springfield, IL $36,790

Elyria, OH $36,786

Fargo, ND $36,786

Flagstaff, AZ $36,760

Fort Lauderdale, FL $36,737

Duluth, MN $36,714

Miami, FL $36,714

Cheyenne, WY $36,687

Grand Forks, ND $36,687

Bangor, ME $36,603

Cedar Rapids, IA $36,561

Durham, NC $36,545

Louisville, KY $36,542

Grand Rapids, MI $36,534

Hialeah, FL $36,530

Casper, WY $36,477

Scranton, PA $36,431

New Orleans, LA $36,420

Virginia Beach, VA $36,416

Akron, OH $36,397

Peoria, IL $36,347

Sarasota, FL $36,339

Nashville, TN $36,313

Omaha, NE $36,313

Green Bay, WI $36,313

Baton Rouge, LA $36,293

Charleston, SC $36,286

Jamestown, NY $36,267

Davenport, IA $36,267

Tucson, AZ $36,248

Saint Petersburg, FL $36,225

Tampa, FL $36,217

Evansville, IN $36,194

Port Arthur, TX $36,194

Bradenton, FL $36,179

Santa Fe, NM $36,110

Orlando, FL $36,041

Clearwater, FL $36,030

Canton, OH $35,950

La Crosse, WI $35,950

Albuquerque, NM $35,927

Newport News, VA $35,923

High Point, NC $35,911

Ogden, UT $35,896

Corpus Christi, TX $35,866

Norfolk, VA $35,843

Laramie, WY $35,843

Rock Island, IL $35,820

Saginaw, MI $35,812

Jacksonville, FL $35,808

Salisbury, NC $35,801

Boise, ID $35,793

Moline, IL $35,774

Fort Myers, FL $35,762

Memphis, TN $35,755

Tulsa, OK $35,736

Waterloo, IA $35,713

Spartanburg, SC $35,674

Lincoln, NE $35,655

Fort Wayne, IN $35,648

Provo, UT $35,644

Cedar Falls, IA $35,598

San Antonio, TX $35,583

Greensboro, NC $35,567

South Bend, IN $35,564

Savannah, GA $35,522

Muskegon, MI $35,506

Birmingham, AL $35,502

Winston Salem, NC $35,484

Lake Charles, LA $35,392

Anderson, IN $35,384

Lexington, KY $35,373

Augusta, GA $35,361

Greenville, SC $35,361

Lima, OH $35,331

Wichita, KS $35,327

Tuscaloosa, AL $35,327

Columbia, SC $35,292

Springfield, OH $35,285

Asheville, NC $35,224

Bloomington, IN $35,197

Knoxville, TN $35,059

Shreveport, LA $35,055

Wilmington, NC $35,006

Roanoke, VA $35,006

Topeka, KS $34,937

Frankfort, KY $34,933

Oklahoma City, OK $34,906

Chillicothe, OH $34,891

Longview, TX $34,887

Melbourne, FL $34,883

Sioux Falls, SD $34,822

Mobile, AL $34,819

Terre Haute, IN $34,803

Altoona, PA $34,780

Amarillo, TX $34,754

Killeen, TX $34,742

Fayetteville, AR $34,712

Chattanooga, TN $34,700

Sioux City, IA $34,666

Idaho Falls, ID $34,658

Lynchburg, VA $34,627

Gainesville, FL $34,578

Portsmouth, OH $34,559

Little Rock, AR $34,551

Lafayette, LA $34,536

Youngstown, OH $34,536

Daytona Beach, FL $34,513

Clarksville, TN $34,509

Pensacola, FL $34,505

Temple, TX $34,502

Hopkinsville, KY $34,391

Erie, PA $34,383

Florence, SC $34,368

Charleston, WV $34,306

Great Falls, MT $34,287

Macon, GA $34,234

Tallahassee, FL $34,230

Fayetteville, NC $34,222

Waco, TX $34,215

Helena, MT $34,188

Pine Bluff, AR $34,173

Vincennes, IN $34,127

Lubbock, TX $34,112

Alamogordo, NM $34,089

Twin Falls, ID $34,054

Rapid City, SD $34,043

Jackson, MS $33,974

Huntington, WV $33,971

Greenville, MS $33,970

Parkersburg, WV $33,931

Montgomery, AL $33,924

Wichita Falls, TX $33,886

Springfield, MO $33,886

Biloxi, MS $33,867

Monroe, LA $33,829

Johnstown, PA $33,802

Sumter, SC $33,787

Columbus, GA $33,783

Pascagoula, MS $33,710

Abilene, TX $33,710

Kingsport, TN $33,611

Albany, GA $33,611

Gulfport, MS $33,600

Alexandria, LA $33,473

Fort Smith, AR $33,378

El Paso, TX $33,275

Las Cruces, NM $33,103

Harlingen, TX $33,006

Pocatello, ID $33,000

Florence, AL $32,950

Brownsville, TX $32,942

Mcallen, TX $32,862

Dothan, AL $32,809

Columbus, MS $32,582

Altus, OK $32,404

Lawton, OK $32,331

Pierre, SD $32,193

What Skills Can Increase a Retailer's Salary?

Demanded Skills for the Role:

Customer Service (Mentioned in 25.44% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
Customer Sales (Mentioned in 1.68% Job Postings): Customer Sales means sales of Goods by Licensee directly or through its authorized wholesalers, representatives or distributors to retail establishments for eventual resale to the consumer.
Store Operations (Mentioned in 1.29% Job Postings): Retail operations are the activities that allow online and physical stores to function. The aim of retail operations is to enhance the customer shopping experience and lower the retailer's costs.

See More Skills

Skills	Demand Percentage
Customer Service	25.44%
Customer Sales	1.68%
Store Operations	1.29%

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Retailer's salary.

Prospecting: Can increase your salary by up to 48%.
Outside Sales: Can increase your salary by up to 26%.
Sales Training: Can increase your salary by up to 20%.

Skill	Salary	Salary % Increase
Prospecting	$56,553	48%
Outside Sales	$48,147	26%
Sales Training	$45,854	20%
Sales Presentation	$44,326	16%
Time Management	$40,887	7%
Problem Solving	$40,887	7%

Get Latest Data

How Education impacts a Retailer's Salary?

Your level of education can impact your salary potential. While many Retailers enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Retailer with a No Diploma is between $29,454 and $31,363).

Retailer Salaries by Degree Level

Typical Education for Retailer

No Diploma 2.7%

High School 44.1%

Associates 15.8%

Bachelors 34.0%

Masters 3.2%

Doctorate 0.2%

view as table

Degree Level	% of user with this level of education
No Diploma	2.7%
High School	44.1%
Associates	15.8%
Bachelors	34.0%
Masters	3.2%
Doctorate	0.2%

view as graph

Retailer Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Retailer's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on May 01, 2026

$34,210

Average $38,212/year

$41,113

$2,851

Average $3,184/month

$3,426

$658

Average $735/week

$791

$16

Average $18/hour

$20

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$41,113	$3,426	$791	$20
Average	$38,212	$3,184	$735	$18
25th Percentile	$34,210	$2,851	$658	$16

Salaries of jobs related to Retailer

Salary Trends for Retailer

Salaries for a Retailer can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $40,250 in 2023 to around $39,747 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Retailer salary trends, .

Average Annual Salary of Retailer Over Time

2022

$???

2023

$40,250

2024

$39,985

2025

$39,747

2026

$???

2027

$???

Year	Average Annual Salary
2022	View More
2023	$40,250
2024	$39,985
2025	$39,747
2026	View More
2027	View More

Most common benefits for Retailer

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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