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As of August 01, 2026, the average salary for an Assistant Store Director in California is $61,054 per year, which breaks down to an hourly rate of $29.
However, an Assistant Store Director's salary can vary significantly. Here’s a look at the typical salary range:
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Assistant Store Director Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $71,792 | $5,983 | $1,381 | $35 |
| Average | $61,054 | $5,088 | $1,174 | $29 |
| 25th Percentile | $55,878 | $4,656 | $1,075 | $27 |
Piazza's Fine Foods - San Mateo, CA
Chedraui USA - Los Angeles, CA
Chedraui USA - La Puente, CA
Sézane - San Francisco, CA
An Assistant Store Director's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Assistant Store Directors. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Assistant Store Director roles, the industry you choose can impact your earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the highest-paying industry, Media, offers compensation 20% above the average. Conversely, Assistant Store Director positions in Hospitality & Leisure typically offer lower base pay, as this sector often view Assistant Store Director as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Media | $73,264 | $35.0 | 20% |
Understanding how an Assistant Store Director's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $71,792 | $5,983 | $1,381 | $35 |
| Average | $61,054 | $5,088 | $1,174 | $29 |
| 25th Percentile | $55,878 | $4,656 | $1,075 | $27 |
Ready to take the next step in your career? Browse thousands of current Assistant Store Director job openings on our job board. Use the search bar below to find your perfect match.
Superior Grocers
Santa Fe Springs, CA
Superior Grocers | Santa Fe Springs, CA
Superior Grocers - 15510 Carmenita Road - Responsibilities: Oversee day-to-day store and department operations. Supervise department heads and store superv... more
7 Days Ago
Jennifer Powers
Palo Alto, CA
Jennifer Powers | Palo Alto, CA
Assistant Director for Electric Engineering & Operations. Position Summary. The City of Palo Alto is seeking a dynamic leader to serve as Assistant Directo... more
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Williams-Sonoma
Santa Monica, CA
Williams-Sonoma | Santa Monica, CA
Assistant Manager Of Visual. We hope you're interested in building a home with us. Even if you don't feel that you meet every requirement listed in this jo... more
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The Salvation Army
Oakland, CA
The Salvation Army | Oakland, CA
Job Description. Job Description. THE SALVATION ARMY, OAKLAND MAIN STORE. STORE ASSISTANT MANAGER. $18.84 HOURLY / BENEFIT ELIGIBLE - 40 HOUR WO more
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Williams-Sonoma Inc.
San Ramon, CA
Williams-Sonoma Inc. | San Ramon, CA
Williams-Sonoma Inc. 6000 Bollinger Canyon Road - Responsibilities: Lead the store team to create an exceptional experience for customers and exceed sales ... more
7 Days Ago
Williams-Sonoma Inc.
Rancho Cucamonga, CA
Williams-Sonoma Inc. | Rancho Cucamonga, CA
Williams-Sonoma Inc. Responsibilities: Lead the store team to create an exceptional experience for customers and exceed sales goals. Ensure the sales floor... more
7 Days Ago
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