Store Director Salary in the United States

How much does a Store Director make in the United States?

As of February 01, 2026, the average salary for a Store Director in the United States is $175,911 per year, which breaks down to an hourly rate of $85.

However, a Store Director's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $204,952
  • Majority Range (25th-75th percentile): $155,956 to $191,112
  • Entry-Level (10th percentile): $137,788
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View as table View as graph 25% $155,956 10% $137,788 90% $204,952 75% $191,112 $175,911 50%(Median) Didn’t find job title? Click

Store Director Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $191,112 $15,926 $3,675 $92
Average $175,911 $14,659 $3,383 $85
25th Percentile $155,956 $12,996 $2,999 $75
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Key Factors That Influence Store Director Salaries

A Store Director's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Store Director Salaries?

Experience is a primary driver of a Store Director's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $99,154
  • Early Career (1-2 years): $42,388
  • Mid-Level (2-4 years): $108,099
  • Senior-Level (5-8 years): $174,793
  • Expert (over 8 years): $228,153
Levels Salary
Retail St... Level Store Director$99,154
Retail St... Level Store Director$42,388
Retail St... Level Store Director$108,099
Store Dir... Level Store Director$174,793
Retail St... Level Store Director$228,153
$99,154 0 yr
$42,388 < 2 yrs
$108,099 2-4 yrs
$174,793 5-8 yrs
$228,153 > 8 yrs
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What Am I Worth?

Top Paying Cities for Store Directors

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $221,877
  • San Francisco: $219,695
  • Oakland: $214,823

What Skills Can Increase a Store Director's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 9.78% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Accounting (Mentioned in 1.84% Job Postings): Creating financial statements and reports based on the summary of financial and business transactions.
  • Product Knowledge (Mentioned in 1.1% Job Postings): Product knowledge is the ability to communicate information and answer questions about a product or service. It is considered an important knowledge area for any role that puts you in front of customers, investors or the media.
See More Skills
Skills Demand Percentage
Customer Service 9.78%
Accounting 1.84%
Product Knowledge 1.1%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Store Director's salary.
  • Consumer Privacy: Can increase your salary by up to 28%.
  • Inference: Can increase your salary by up to 27%.
  • Law Enforcement: Can increase your salary by up to 23%.
Skill Salary Salary % Increase
Consumer Privacy
$225,166
28%
Inference
$223,407
27%
Law Enforcement
$216,371
23%
Inventory Management
$191,743
9%
Attention to Detail
$188,225
7%
Cognitive Skills
$188,225
7%
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Store Director Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Store Director's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on February 01, 2026

Salary Trends for Store Director

Salaries for a Store Director can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $135,056 in 2023 to around $131,919 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Store Director salary trends, .

Average Annual Salary of Store Director Over Time

2022
$???
2023
$135,056
2024
$133,533
2025
$131,919
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $135,056
2024 $133,533
2025 $131,919
2026
View More
2027
View More

Most common benefits for Store Director

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Store Director

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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