Automotive Service Director Salary in the United States

How much does an Automotive Service Director make in the United States?

As of August 01, 2026, the average salary for an Automotive Service Director in the United States is $99,719 per year, which breaks down to an hourly rate of $48.

However, an Automotive Service Director's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $123,011
  • Majority Range (25th-75th percentile): $88,307 to $111,911
  • Entry-Level (10th percentile): $77,916
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View as table View as graph 25% $88,307 10% $77,916 90% $123,011 75% $111,911 $99,719 50%(Median) Didn’t find job title? Click

Automotive Service Director Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $111,911 $9,326 $2,152 $54
Average $99,719 $8,310 $1,918 $48
25th Percentile $88,307 $7,359 $1,698 $42
Check out Automotive Service Director Job Openings in the United States
Automotive Service Technician

BOB Caldwell Automotive, Inc. DBA BOB Caldwell Chrysler Jeep - Columbus, OH

Automotive Service Technician for BMW

Kelly BMW - Columbus, OH

Automotive Service Advisor

Krieger Ford - Columbus, OH

Experienced Automotive Service Advisor

Hyundai of Dublin - Columbus, OH

Search More Automotive Service Director Jobs in the United States

Key Factors That Influence Automotive Service Director Salaries

An Automotive Service Director's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Automotive Service Director Salaries?

Experience is a primary driver of an Automotive Service Director's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $62,787
  • Early Career (1-2 years): $74,904
  • Mid-Level (2-4 years): $98,823
  • Senior-Level (5-8 years): $135,576
  • Expert (over 8 years): $177,614
Levels Salary
Customer ... Level Automotive Service Director$62,787
Customer ... Level Automotive Service Director$74,904
Automotiv... Level Automotive Service Director$98,823
Customer ... Level Automotive Service Director$135,576
Customer ... Level Automotive Service Director$177,614
$62,787 0 yr
$74,904 < 2 yrs
$98,823 2-4 yrs
$135,576 5-8 yrs
$177,614 > 8 yrs
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What Am I Worth?

Top Paying Cities for Automotive Service Directors

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $125,776
  • San Francisco: $124,399
  • Oakland: $121,777

What Skills Can Increase an Automotive Service Director's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 14.78% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Customer Support (Mentioned in 1.76% Job Postings): Customer support is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product. Regarding technology products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. Customer support is considered as one of the main data channels for customer satisfaction research and a way to increase customer retention.
  • Billing (Mentioned in 0.98% Job Postings): Billing refers to the aspect of banking, whereby someone is charged accurately for what item they purchased.
See More Skills
Skills Demand Percentage
Customer Service 14.78%
Customer Support 1.76%
Billing 0.98%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on an Automotive Service Director's salary.
  • Use Cases: Can increase your salary by up to 16%.
  • Customer Success: Can increase your salary by up to 9%.
  • Recruitment and Selection: Can increase your salary by up to 9%.
Skill Salary Salary % Increase
Use Cases
$115,674
16%
Customer Success
$108,694
9%
Recruitment and Selection
$108,694
9%
Business Development
$107,697
8%
Onboarding
$107,697
8%
Consulting
$107,697
8%
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Automotive Service Director Salary by Industry: Top Paying Sectors

For Automotive Service Director roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Biotechnology sectors offer the strongest compensation, at 20% above the average. In contrast, Automotive Service Director positions in Transportation or Telecom typically offer lower base pay, as these industries often view Automotive Service Director as a support function rather than a direct revenue driver.

The top paying industry for an Automotive Service Director

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense$119,663$58.020%

How Education impacts an Automotive Service Director's Salary?

Your level of education can impact your salary potential. While many Automotive Service Directors enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Automotive Service Director with a Bachelor's Degree is between $96,898 and $103,896).

Automotive Service Director Salaries by Degree Level

Typical Education for Automotive Service Director
Degree Level % of user with this level of education
No Diploma 1.3%
High School 29.7%
Associates 15.1%
Bachelors 42.6%
Masters 10.9%
Doctorate 0.3%
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Automotive Service Director Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an Automotive Service Director's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026

Salary Trends for Automotive Service Director

Salaries for an Automotive Service Director can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $87,718 in 2023 to around $87,595 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Automotive Service Director salary trends, .

Average Annual Salary of Automotive Service Director Over Time

2022
$???
2023
$87,718
2024
$87,930
2025
$87,595
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $87,718
2024 $87,930
2025 $87,595
2026
View More
2027
View More

Most common benefits for Automotive Service Director

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Automotive Service Director

Here are companies hiring for Automotive Service Director and their salaries, click below for more details.

Find Your Next Automotive Service Director Job

Ready to take the next step in your career? Browse thousands of current Automotive Service Director job openings on our job board. Use the search bar below to find your perfect match.

United States
  • Krieger Ford

    Columbus, OH

    Krieger Ford | Columbus, OH

    Job Description. Job Description. Job Description. About Krieger Ford Krieger Ford is committed to delivering exceptional automotive service with a profess... more

    4 Days Ago

  • Feldman Automotive

    Columbus, OH

    Feldman Automotive | Columbus, OH

    Automotive Service Technician. Up to $10,000 SIGN-ON BONUS. (Based on Experience and Certifications). Mark Wahlberg Chevrolet of Worthington. We are seekin... more

    6 Days Ago

  • Byers Auto

    Columbus, OH

    Byers Auto | Columbus, OH

    Automotive Service Technician/Mechanic. Mazda Service Technician. At Byers Automotive, we strive to make every customer a customer for life. As a family ow... more

    6 Days Ago

  • ER Autocare

    Columbus, OH

    ER Autocare | Columbus, OH

    Job Description. Job Description. Full-Time Automotive Service Advisor at our Sawmill location. Are you a skilled service advisor with the knowledge and pa... more

    6 Days Ago

  • Monro, Inc.

    Columbus, OH

    Monro, Inc. | Columbus, OH

    Tire & Lube Tech Automotive General Service Technician. Monro's family of brands is one of the leading automotive service and tire dealers in the United St... more

    2 Days Ago

  • ER Autocare

    Columbus, OH

    ER Autocare | Columbus, OH

    Automotive Service Advisor - On-Site at Our Upper Arlington Location. Are you a skilled service advisor with the knowledge and passion for automobiles and ... more

    3 Days Ago

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FAQ about Automotive Service Director

1. What industry pays the highest salary for Automotive Service Director?

The Aerospace & Defense industry offers the highest average compensation for Automotive Service Director roles, with salaries approximately 20% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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