Brand Planner Salary in the United States

How much does a Brand Planner make in the United States?

As of January 01, 2026, the average salary for a Brand Planner in the United States is $64,138 per year, which breaks down to an hourly rate of $31.

However, a Brand Planner's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $71,209
  • Majority Range (25th-75th percentile): $60,270 to $67,839
  • Entry-Level (10th percentile): $56,748
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View as table View as graph 25% $60,270 10% $56,748 90% $71,209 75% $67,839 $64,138 50%(Median) Didn’t find job title? Click

Brand Planner Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $67,839 $5,653 $1,305 $33
Average $64,138 $5,345 $1,233 $31
25th Percentile $60,270 $5,023 $1,159 $29
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Key Factors That Influence Brand Planner Salaries

A Brand Planner's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Brand Planner Salaries?

Experience is a primary driver of a Brand Planner's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $63,571
  • Early Career (1-2 years): $63,866
  • Mid-Level (2-4 years): $64,519
  • Senior-Level (5-8 years): $64,954
  • Expert (over 8 years): $65,063
Levels Salary
Entry Level Brand Planner$63,571
Intermediate Level Brand Planner$63,866
Senior Level Brand Planner$64,519
Specialist Level Brand Planner$64,954
Expert Level Brand Planner$65,063
$63,571 0 yr
$63,866 < 2 yrs
$64,519 2-4 yrs
$64,954 5-8 yrs
$65,063 > 8 yrs
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What Am I Worth?

How Do Brand Planner Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Brand Planners. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $71,013.
  • California: $70,744.
  • Massachusetts: $69,801.

Top Paying Cities for Brand Planners

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $80,897
  • San Francisco: $80,102
  • Oakland: $78,325

What Skills Can Increase a Brand Planner's Salary?

Demanded Skills for the Role:

  • Analysis (Mentioned in 10.03% Job Postings): Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
  • Client Relationship (Mentioned in 1.58% Job Postings): Client relationship managemen is focused on building relationships with clients to ensure that their needs are met, they are satisfied with the services and/or products provided by the company.
  • Microsoft Office (Mentioned in 1.12% Job Postings): Microsoft Office is a suite of desktop productivity applications that is designed by Microsoft for business use. You can create documents containing text and images, work with data in spreadsheets and databases, create presentations and posters.
See More Skills
Skills Demand Percentage
Analysis 10.03%
Client Relationship 1.58%
Microsoft Office 1.12%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Brand Planner's salary.
  • Usability Testing: Can increase your salary by up to 75%.
  • Qualitative Research: Can increase your salary by up to 75%.
  • User Research: Can increase your salary by up to 52%.
Skill Salary Salary % Increase
Usability Testing
 $112,241
75%
Qualitative Research
 $112,241
75%
User Research
 $97,490
52%
Prioritization
 $84,021
31%
Product Design
 $84,021
31%
Product Strategy
 $82,738
29%
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How Education impacts a Brand Planner's Salary?

Your level of education can impact your salary potential. While many Brand Planners enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Brand Planner with a Associate's Degree is between $66,456 and $70,962).

Brand Planner Salaries by Degree Level

Typical Education for Brand Planner
Degree Level % of user with this level of education
No Diploma 2.2%
High School 2.2%
Associates 2.4%
Bachelors 62.1%
Masters 32.3%
Doctorate 1.1%
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Brand Planner Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Brand Planner's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on January 01, 2026
$60,270
Average $64,138/year
$67,839
$5,023
Average $5,345/month
$5,653
$1,159
Average $1,233/week
$1,305
$29
Average $31/hour
$33
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $67,839 $5,653 $1,305 $33
Average $64,138 $5,345 $1,233 $31
25th Percentile $60,270 $5,023 $1,159 $29

Salaries of jobs related to Brand Planner

Salary Trends for Brand Planner

Salaries for a Brand Planner can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $63,259 in 2023 to around $62,853 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Brand Planner salary trends, .

Average Annual Salary of Brand Planner Over Time

2022
$???
2023
$63,259
2024
$63,191
2025
$62,853
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $63,259
2024 $63,191
2025 $62,853
2026
View More
2027
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Most common benefits for Brand Planner

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401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Brand Planner

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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