As of September 01, 2026, the average salary for a Brand Planner in the United States is $64,141 per year, which breaks down to an hourly rate of $31.
However, a Brand Planner's salary can vary significantly. Here’s a look at the typical salary range:
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A Brand Planner's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of a Brand Planner's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Brand Pla... Level Brand Planner | $63,835 |
| Product/B... Level Brand Planner | $79,057 |
| Product/B... Level Brand Planner | $114,772 |
| Product/B... Level Brand Planner | $139,429 |
| Product/B... Level Brand Planner | $164,426 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Brand Planners. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Analysis | 10.03% |
| Client Relationship | 1.58% |
| Microsoft Office | 1.12% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Usability Testing
|
$112,246 |
75%
|
|
Qualitative Research
|
$112,246 |
75%
|
|
User Research
|
$97,494 |
52%
|
|
Prioritization
|
$84,024 |
31%
|
|
Product Design
|
$84,024 |
31%
|
|
Product Strategy
|
$82,742 |
29%
|
For Brand Planner roles, the industry you choose can affect earning potential by as much as 35% (the gap between the highest and lowest paying industries). Data shows that the Energy & Utilities and Software & Networking sectors offer the strongest compensation, at 15% above the average. In contrast, Brand Planner positions in Transportation or Hospitality & Leisure typically offer lower base pay, as these industries often view Brand Planner as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Energy & Utilities | $73,762 | $35.0 | 15% |
| Software & Networking | $73,120 | $35.0 | 14% |
| MFG Durable | $70,555 | $34.0 | 10% |
| Pharmaceuticals | $70,555 | $34.0 | 10% |
| Insurance | $69,272 | $33.0 | 8% |
Your level of education can impact your salary potential. While many Brand Planners enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for a Brand Planner with a Associate's Degree is between $66,456 and $70,962).
Brand Planner Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 2.2% |
| High School | 2.2% |
| Associates | 2.4% |
| Bachelors | 62.1% |
| Masters | 32.3% |
| Doctorate | 1.1% |
Understanding how a Brand Planner's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on September 01, 2026Salaries for a Brand Planner can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $63,259 in 2023 to around $62,853 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Brand Planner salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $63,259 |
| 2024 | $63,191 |
| 2025 | $62,853 |
| 2026 |
View More
|
| 2027 |
View More
|
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The Energy & Utilities industry offers the highest average compensation for Brand Planner roles, with salaries approximately 15% above the market median.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
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