As of May 01, 2026, the average salary for a Brand Analyst in the United States is $60,834 per year, which breaks down to an hourly rate of $29.
However, a Brand Analyst's salary can vary significantly. Here’s a look at the typical salary range:
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A Brand Analyst's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of a Brand Analyst's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Brand Ana... Level Brand Analyst | $60,548 |
| Product/B... Level Brand Analyst | $74,967 |
| Product/B... Level Brand Analyst | $108,795 |
| Product/B... Level Brand Analyst | $132,167 |
| Product/B... Level Brand Analyst | $155,943 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Brand Analysts. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Analysis | 10.03% |
| Client Relationship | 1.58% |
| Microsoft Office | 1.12% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Usability Testing
|
$106,459 |
75%
|
|
Qualitative Research
|
$106,459 |
75%
|
|
User Research
|
$92,467 |
52%
|
|
Prioritization
|
$79,692 |
31%
|
|
Product Design
|
$79,692 |
31%
|
|
Product Strategy
|
$78,475 |
29%
|
Your level of education can impact your salary potential. While many Brand Analysts enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for a Brand Analyst with a Associate's Degree is between $66,456 and $70,962).
Brand Analyst Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 2.2% |
| High School | 2.2% |
| Associates | 2.4% |
| Bachelors | 62.1% |
| Masters | 32.3% |
| Doctorate | 1.1% |
Understanding how a Brand Analyst's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on May 01, 2026Salaries for a Brand Analyst can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $59,987 in 2023 to around $59,602 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Brand Analyst salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
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|
| 2023 | $59,987 |
| 2024 | $59,923 |
| 2025 | $59,602 |
| 2026 |
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|
| 2027 |
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|
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Compensation PlanningHere are companies hiring for Brand Analyst and their salaries, click below for more details.
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Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
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