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As of August 01, 2026, the average salary for a Digital Marketing Specialist in North Carolina is $66,621 per year, which breaks down to an hourly rate of $32.
However, a Digital Marketing Specialist's salary can vary significantly. Here’s a look at the typical salary range:
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Digital Marketing Specialist Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $72,165 | $6,014 | $1,388 | $35 |
| Average | $66,621 | $5,552 | $1,281 | $32 |
| 25th Percentile | $61,601 | $5,133 | $1,185 | $30 |
Tayloe Gray, LLC - Wilmington, NC
FatCat Strategies - Raleigh, NC
TriMark Digital - Raleigh, NC
Red Moon Marketing LLC - Charlotte, NC
A Digital Marketing Specialist's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Digital Marketing Specialist's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Digital M... Level Digital Marketing Specialist | $56,291 |
| Digital M... Level Digital Marketing Specialist | $66,213 |
| Digital M... Level Digital Marketing Specialist | $95,070 |
| Digital M... Level Digital Marketing Specialist | $112,247 |
| Digital M... Level Digital Marketing Specialist | $97,331 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital Marketing Specialists. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Digital Marketing Specialist roles, the industry you choose can affect earning potential by as much as 30% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Chemicals sectors offer the strongest compensation, at 15% above the average. In contrast, Digital Marketing Specialist positions in Retail & Wholesale or MFG Durable typically offer lower base pay, as these industries often view Digital Marketing Specialist as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Aerospace & Defense | $76,614 | $37.0 | 15% |
| Chemicals | $76,614 | $37.0 | 15% |
| Energy & Utilities | $76,614 | $37.0 | 15% |
| Hospitality & Leisure | $76,614 | $37.0 | 15% |
| Media | $76,614 | $37.0 | 15% |
Understanding how a Digital Marketing Specialist's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $72,165 | $6,014 | $1,388 | $35 |
| Average | $66,621 | $5,552 | $1,281 | $32 |
| 25th Percentile | $61,601 | $5,133 | $1,185 | $30 |
Ready to take the next step in your career? Browse thousands of current Digital Marketing Specialist job openings on our job board. Use the search bar below to find your perfect match.
FatCat Strategies
Raleigh, NC
FatCat Strategies | Raleigh, NC
Job Description. Job Description. We're looking for an experienced Account Manager who is genuinely excited about digital marketing and ready to own a rost... more
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TriMark Digital
Raleigh, NC
TriMark Digital | Raleigh, NC
Job Description. Job Description. We’re looking for a Digital Marketing Manager to join our Client team, driving hands-on execution of digital strategies a... more
5 Days Ago
Flowfox
Raleigh, NC
Flowfox | Raleigh, NC
Flowfox is hiring a Digital Marketing Assistant for a remote position based in Raleigh.The role can be part-time or full-time.Applicants must reside in the... more
6 Days Ago
Phenom People
Charlotte, NC
Phenom People | Charlotte, NC
Senior Marketing ConsultantWells Fargo is seeking a Senior Marketing Consultant in Consumer & Small Business Banking providing coverage for Branch Banking,... more
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Indie Consulting
Raleigh, NC
Indie Consulting | Raleigh, NC
Job Description. Job Description. Description. Why Join Us. Indie has grown from a small team into a partner for some of the most exciting brands in CPG an... more
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Carolina Estate Planning
Winston-Salem, NC
Carolina Estate Planning | Winston-Salem, NC
Job Description. Job Description. We are looking for a Digital Marketing Manager who takes initiative, thrives when busy, and can make marketing magic happ... more
6 Days Ago
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