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As of August 01, 2026, the average salary for a Digital Marketing Specialist in Virginia is $70,596 per year, which breaks down to an hourly rate of $34.
However, a Digital Marketing Specialist's salary can vary significantly. Here’s a look at the typical salary range:
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Digital Marketing Specialist Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $76,471 | $6,373 | $1,471 | $37 |
| Average | $70,596 | $5,883 | $1,358 | $34 |
| 25th Percentile | $65,276 | $5,440 | $1,255 | $31 |
Sunrise Senior Living - McLean, VA
Commence - Virginia Beach, VA
Hamilton Beach Brands, Inc. - Glen Allen, VA
Worldwide Assurance for Employees of Public Agencies - Falls Church, VA
A Digital Marketing Specialist's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Digital Marketing Specialist's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Digital M... Level Digital Marketing Specialist | $59,650 |
| Digital M... Level Digital Marketing Specialist | $70,164 |
| Digital M... Level Digital Marketing Specialist | $100,743 |
| Digital M... Level Digital Marketing Specialist | $118,944 |
| Digital M... Level Digital Marketing Specialist | $103,138 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital Marketing Specialists. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Digital Marketing Specialist roles, the industry you choose can affect earning potential by as much as 30% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Chemicals sectors offer the strongest compensation, at 15% above the average. In contrast, Digital Marketing Specialist positions in Retail & Wholesale or MFG Durable typically offer lower base pay, as these industries often view Digital Marketing Specialist as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Aerospace & Defense | $81,185 | $39.0 | 15% |
| Chemicals | $81,185 | $39.0 | 15% |
| Energy & Utilities | $81,185 | $39.0 | 15% |
| Hospitality & Leisure | $81,185 | $39.0 | 15% |
| Media | $81,185 | $39.0 | 15% |
Understanding how a Digital Marketing Specialist's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $76,471 | $6,373 | $1,471 | $37 |
| Average | $70,596 | $5,883 | $1,358 | $34 |
| 25th Percentile | $65,276 | $5,440 | $1,255 | $31 |
Ready to take the next step in your career? Browse thousands of current Digital Marketing Specialist job openings on our job board. Use the search bar below to find your perfect match.
Jobleads-US
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Jobleads-US | Arlington, VA
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McLean, VA
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American Society of Clinical Oncology, Inc.
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American Society of Clinical Oncology, Inc. | Alexandria, VA
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EAB
Richmond, VA
EAB | Richmond, VA
A leading global talent services firm is seeking a Manager, Digital Marketing Operations & Analytics.The role involves operational support in digital marke... more
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