Digital Marketing Strategist Salary in the United States

How much does a Digital Marketing Strategist make in the United States?

As of January 01, 2026, the average salary for a Digital Marketing Strategist in the United States is $71,633 per year, which breaks down to an hourly rate of $34.

However, a Digital Marketing Strategist's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $82,996
  • Majority Range (25th-75th percentile): $66,207 to $77,581
  • Entry-Level (10th percentile): $61,267
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View as table View as graph 25% $66,207 10% $61,267 90% $82,996 75% $77,581 $71,633 50%(Median) Didn’t find job title? Click

Digital Marketing Strategist Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $77,581 $6,465 $1,492 $37
Average $71,633 $5,969 $1,378 $34
25th Percentile $66,207 $5,517 $1,273 $32
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Key Factors That Influence Digital Marketing Strategist Salaries

A Digital Marketing Strategist's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Digital Marketing Strategist Salaries?

Experience is a primary driver of a Digital Marketing Strategist's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $60,530
  • Early Career (1-2 years): $71,196
  • Mid-Level (2-4 years): $102,138
  • Senior-Level (5-8 years): $120,682
  • Expert (over 8 years): $104,656
Levels Salary
Digital M... Level Digital Marketing Strategist$60,530
Digital M... Level Digital Marketing Strategist$71,196
Digital M... Level Digital Marketing Strategist$102,138
Digital M... Level Digital Marketing Strategist$120,682
Digital M... Level Digital Marketing Strategist$104,656
$60,530 0 yr
$71,196 < 2 yrs
$102,138 2-4 yrs
$120,682 5-8 yrs
$104,656 > 8 yrs
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What Am I Worth?

Top Paying Cities for Digital Marketing Strategists

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $90,351
  • San Francisco: $89,463
  • Oakland: $87,479

What Skills Can Increase a Digital Marketing Strategist's Salary?

Demanded Skills for the Role:

  • Insight (Mentioned in 3.49% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  • Marketing Communications (Mentioned in 2.56% Job Postings): Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
  • HTML (Mentioned in 1.61% Job Postings): A computer language that used in creating, updating and maintaining text, graphics and links in a website.
See More Skills
Skills Demand Percentage
Insight 3.49%
Marketing Communications 2.56%
HTML 1.61%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Digital Marketing Strategist's salary.
  • Consulting: Can increase your salary by up to 4%.
  • Leadership: Can increase your salary by up to 4%.
  • Innovation: Can increase your salary by up to 4%.
Skill Salary Salary % Increase
Consulting
$74,499
4%
Leadership
$74,499
4%
Innovation
$74,499
4%
Insight
$73,782
3%
B2B
$73,782
3%
Products and Services
$73,782
3%
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Digital Marketing Strategist Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital Marketing Strategist's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on January 01, 2026

Salary Trends for Digital Marketing Strategist

Salaries for a Digital Marketing Strategist can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $71,927 in 2023 to around $72,058 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Digital Marketing Strategist salary trends, .

Average Annual Salary of Digital Marketing Strategist Over Time

2022
$???
2023
$71,927
2024
$72,419
2025
$72,058
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $71,927
2024 $72,419
2025 $72,058
2026
View More
2027
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Most common benefits for Digital Marketing Strategist

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Digital Marketing Strategist

Here are companies hiring for Digital Marketing Strategist and their salaries, click below for more details.

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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