What are the main factors that influence a Marketing Assistant's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

How does experience change A Marketing Assistant's salary?

A Marketing Assistant's salary grows with experience: a Marketing Assistant (0-1 years)earns $44,027, a Marketing Assistant II (1-3 years)earns $48,933, a Marketing Assistant III (3-5 years)earns $54,627, a Marketing Assistant IV (5-7 years)earns $60,872,

What are the highest paying states for a Marketing Assistant?

Marketing Assistant salary varies significantly by state. The top 3 highest paying states for Marketing Assistant roles are District of Columbia $49,028, California $48,842, Massachusetts $48,191. These tech hubs typically pay 10-15% above the national average.

How much do different types of Marketing Assistant roles make?

Salaries for Marketing Assistant level roles vary by specialization: Assistant Marketing Manager: $105,958; Marketing Assistant IV: $62,625; Email Marketing Assistant: $58,624; Marketing Assistant III: $56,201; Marketing Assistant II: $50,343.

How do different companies affect a Marketing Assistant's salary?

Company size, industry, and compensation structure create significant salary variations for Marketing Assistant roles. Large, established industry leaders like C R Bard Inc ($128,509) and Henry Schein Canada ($124,697) offer base salaries 35-40% above the national average. In contrast, smaller firms or startups may offer closer to $82,041.

Marketing Assistant Salary in the United States

How much does a Marketing Assistant make in the United States?

As of June 01, 2026, the average salary for a Marketing Assistant in the United States is $44,281 per year, which breaks down to an hourly rate of $21.

However, a Marketing Assistant's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $50,891
Majority Range (25th-75th percentile): $39,533 to $47,741
Entry-Level (10th percentile): $35,210

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Marketing Assistant Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$47,741	$3,978	$918	$23
Average	$44,281	$3,690	$852	$21
25th Percentile	$39,533	$3,294	$760	$19

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Key Factors That Influence Marketing Assistant Salaries

A Marketing Assistant's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Do Marketing Assistant Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Assistants. For example, consider the average annual salaries in these key locations:

District of Columbia: $49,028.
California: $48,842.
Massachusetts: $48,191.

District of Columbia $49,028 California $48,842 Massachusetts $48,191 Washington $48,014 New Jersey $47,996 Alaska $47,934 Connecticut $47,323 New York $47,075

Hawaii $46,283 Rhode Island $45,911 Maryland $45,658 Minnesota $45,313 Colorado $45,180 Illinois $45,136 Oregon $44,967 Delaware $44,843

New Hampshire $44,766 Virginia $44,591 Pennsylvania $44,082 Nevada $43,825 North Dakota $43,741 Michigan $43,608 Wisconsin $43,559 Vermont $43,462

Texas $43,192 Maine $43,174 Arizona $43,148 Ohio $43,117 Georgia $42,709 Indiana $42,505 Wyoming $42,466 Utah $42,404

Iowa $42,377 Kansas $42,164 Louisiana $42,102 North Carolina $42,080 Missouri $42,071 Florida $41,899 Montana $41,806 Nebraska $41,717

Kentucky $41,669 South Carolina $41,491 Tennessee $41,381 Idaho $41,336 New Mexico $41,013 Oklahoma $40,942 Alabama $40,681 South Dakota $40,243

Arkansas $40,004 West Virginia $39,875 Mississippi $39,490

Top Paying Cities for Marketing Assistants

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

San Jose: $55,852
San Francisco: $55,240
Oakland: $54,076

San Jose, CA $55,852

San Francisco, CA $55,240

Oakland, CA $54,076

New York, NY $50,985

Paramus, NJ $50,365

Queens Village, NY $50,363

Passaic, NJ $50,321

Bergenfield, NJ $50,317

Stamford, CT $50,219

Huntington, NY $50,201

Newark, NJ $49,874

Bridgeport, CT $49,780

Vallejo, CA $49,692

New Brunswick, NJ $49,675

Petaluma, CA $49,648

Middlesex, NJ $49,564

Somerset, NJ $49,533

Santa Cruz, CA $49,475

Boston, MA $49,205

Monterey, CA $49,050

Seattle, WA $48,948

Santa Rosa, CA $48,939

Los Angeles, CA $48,926

Juneau, AK $48,811

Washington, DC $48,762

Orange, CA $48,605

Santa Ana, CA $48,488

Long Beach, CA $48,444

Anaheim, CA $48,435

Anchorage, AK $48,413

Santa Maria, CA $48,280

Everett, WA $48,271

Danbury, CT $48,115

Bremerton, WA $48,054

Tacoma, WA $47,894

New Suffolk, NY $47,894

Sacramento, CA $47,881

Santa Barbara, CA $47,832

Trenton, NJ $47,784

San Diego, CA $47,784

Brockton, MA $47,735

Fairbanks, AK $47,627

Lompoc, CA $47,514

Lowell, MA $47,478

Ventura, CA $47,469

Nashua, NH $47,460

Stockton, CA $47,456

Modesto, CA $47,133

Poughkeepsie, NY $47,035

Olympia, WA $46,951

Kennewick, WA $46,951

New Haven, CT $46,934

Lawrence, MA $46,774

Hartford, CT $46,730

Riverside, CA $46,721

New Bedford, MA $46,677

Richland, WA $46,677

Bakersfield, CA $46,615

San Bernardino, CA $46,597

New Britain, CT $46,593

Atlantic City, NJ $46,593

New London, CT $46,575

Norwich, CT $46,562

Portsmouth, NH $46,553

Boulder, CO $46,459

Portland, OR $46,398

Worcester, MA $46,393

Minneapolis, MN $46,256

Philadelphia, PA $46,194

Honolulu, HI $46,048

Saint Paul, MN $46,027

Vineland, NJ $46,017

Providence, RI $45,889

Chicago, IL $45,760

Bellingham, WA $45,707

Springfield, MA $45,672

Baltimore, MD $45,658

Chico, CA $45,548

Pittsfield, MA $45,428

Manchester, NH $45,344

Spokane, WA $45,149

Denver, CO $45,145

Albany, NY $44,936

Troy, NY $44,919

Nassau, NY $44,871

Schenectady, NY $44,826

Wilmington, DE $44,790

Burlington, VT $44,728

Salem, OR $44,711

Portland, ME $44,573

Yakima, WA $44,529

Rochester, MN $44,392

Reno, NV $44,370

Fresno, CA $44,370

Milwaukee, WI $44,330

Detroit, MI $44,286

Ann Arbor, MI $44,278

Allentown, PA $44,272

Colorado Springs, CO $44,197

Syracuse, NY $44,175

Carson City, NV $44,175

Houston, TX $44,113

Eugene, OR $44,091

Gary, IN $44,038

Springfield, OR $44,002

Bismarck, ND $43,993

Galveston, TX $43,962

Medford, OR $43,896

Fort Collins, CO $43,878

Concord, NH $43,856

Austin, TX $43,843

Mesa, AZ $43,750

Reading, PA $43,745

Phoenix, AZ $43,741

Dallas, TX $43,728

Saint Cloud, MN $43,685

Madison, WI $43,626

Utica, NY $43,506

Rochester, NY $43,435

Des Moines, IA $43,431

Raleigh, NC $43,426

Atlanta, GA $43,360

Battle Creek, MI $43,347

Salt Lake City, UT $43,333

Lancaster, PA $43,267

Harrisburg, PA $43,205

Kansas City, MO $43,161

Champaign, IL $43,152

Kansas City, KS $43,152

Fort Worth, TX $43,148

Columbus, OH $43,140

Boca Raton, FL $43,130

Pittsburgh, PA $43,112

Richmond, VA $43,094

Indianapolis, IN $43,086

Cleveland, OH $43,081

Las Vegas, NV $43,028

Cincinnati, OH $43,028

Petersburg, VA $42,962

Huntsville, AL $42,895

Lansing, MI $42,865

Lebanon, PA $42,860

Pueblo, CO $42,855

Appleton, WI $42,842

Buffalo, NY $42,824

Dayton, OH $42,811

Racine, WI $42,802

Charlotte, NC $42,798

Saint Louis, MO $42,784

York, PA $42,758

Elkhart, IN $42,758

Gastonia, NC $42,749

Billings, MT $42,739

Beaumont, TX $42,727

Lorain, OH $42,718

Benton Harbor, MI $42,709

Toledo, OH $42,700

Binghamton, NY $42,678

Rock Hill, SC $42,674

Rockford, IL $42,652

Springfield, IL $42,634

Elyria, OH $42,629

Fargo, ND $42,629

Flagstaff, AZ $42,598

Fort Lauderdale, FL $42,572

Duluth, MN $42,545

Miami, FL $42,545

Cheyenne, WY $42,514

Grand Forks, ND $42,514

Bangor, ME $42,417

Cedar Rapids, IA $42,368

Durham, NC $42,350

Louisville, KY $42,346

Grand Rapids, MI $42,337

Hialeah, FL $42,333

Casper, WY $42,271

Scranton, PA $42,218

New Orleans, LA $42,204

Virginia Beach, VA $42,200

Akron, OH $42,178

Peoria, IL $42,120

Sarasota, FL $42,111

Nashville, TN $42,080

Omaha, NE $42,080

Green Bay, WI $42,080

Baton Rouge, LA $42,058

Charleston, SC $42,049

Jamestown, NY $42,027

Davenport, IA $42,027

Tucson, AZ $42,005

Saint Petersburg, FL $41,978

Tampa, FL $41,970

Evansville, IN $41,943

Port Arthur, TX $41,943

Bradenton, FL $41,925

Santa Fe, NM $41,846

Orlando, FL $41,766

Clearwater, FL $41,753

Canton, OH $41,660

La Crosse, WI $41,660

Albuquerque, NM $41,633

Newport News, VA $41,629

High Point, NC $41,615

Ogden, UT $41,598

Corpus Christi, TX $41,562

Norfolk, VA $41,536

Laramie, WY $41,536

Rock Island, IL $41,509

Saginaw, MI $41,500

Jacksonville, FL $41,496

Salisbury, NC $41,487

Boise, ID $41,478

Moline, IL $41,456

Fort Myers, FL $41,443

Memphis, TN $41,434

Tulsa, OK $41,412

Waterloo, IA $41,385

Spartanburg, SC $41,341

Lincoln, NE $41,319

Fort Wayne, IN $41,310

Provo, UT $41,305

Cedar Falls, IA $41,252

San Antonio, TX $41,235

Greensboro, NC $41,217

South Bend, IN $41,212

Savannah, GA $41,164

Muskegon, MI $41,146

Birmingham, AL $41,142

Winston Salem, NC $41,120

Lake Charles, LA $41,013

Anderson, IN $41,004

Lexington, KY $40,991

Augusta, GA $40,978

Greenville, SC $40,978

Lima, OH $40,942

Wichita, KS $40,938

Tuscaloosa, AL $40,938

Columbia, SC $40,898

Springfield, OH $40,889

Asheville, NC $40,818

Bloomington, IN $40,787

Knoxville, TN $40,628

Shreveport, LA $40,623

Wilmington, NC $40,566

Roanoke, VA $40,566

Topeka, KS $40,486

Frankfort, KY $40,481

Oklahoma City, OK $40,451

Chillicothe, OH $40,433

Longview, TX $40,429

Melbourne, FL $40,424

Sioux Falls, SD $40,353

Mobile, AL $40,349

Terre Haute, IN $40,331

Altoona, PA $40,305

Amarillo, TX $40,274

Killeen, TX $40,260

Fayetteville, AR $40,225

Chattanooga, TN $40,212

Sioux City, IA $40,172

Idaho Falls, ID $40,163

Lynchburg, VA $40,128

Gainesville, FL $40,070

Portsmouth, OH $40,048

Little Rock, AR $40,039

Lafayette, LA $40,021

Youngstown, OH $40,021

Daytona Beach, FL $39,995

Clarksville, TN $39,990

Pensacola, FL $39,986

Temple, TX $39,983

Hopkinsville, KY $39,853

Erie, PA $39,844

Florence, SC $39,826

Charleston, WV $39,756

Great Falls, MT $39,733

Macon, GA $39,671

Tallahassee, FL $39,667

Fayetteville, NC $39,658

Waco, TX $39,649

Helena, MT $39,618

Pine Bluff, AR $39,601

Vincennes, IN $39,547

Lubbock, TX $39,530

Alamogordo, NM $39,503

Twin Falls, ID $39,463

Rapid City, SD $39,450

Jackson, MS $39,370

Huntington, WV $39,367

Greenville, MS $39,366

Parkersburg, WV $39,321

Montgomery, AL $39,313

Wichita Falls, TX $39,268

Springfield, MO $39,268

Biloxi, MS $39,246

Monroe, LA $39,202

Johnstown, PA $39,171

Sumter, SC $39,153

Columbus, GA $39,149

Pascagoula, MS $39,065

Abilene, TX $39,065

Kingsport, TN $38,950

Albany, GA $38,950

Gulfport, MS $38,936

Alexandria, LA $38,790

Fort Smith, AR $38,680

El Paso, TX $38,560

Las Cruces, NM $38,361

Harlingen, TX $38,248

Pocatello, ID $38,241

Florence, AL $38,184

Brownsville, TX $38,175

Mcallen, TX $38,082

Dothan, AL $38,020

Columbus, MS $37,757

Altus, OK $37,550

Lawton, OK $37,466

Pierre, SD $37,307

What Skills Can Increase a Marketing Assistant's Salary?

Demanded Skills for the Role:

Presentation (Mentioned in 4.8% Job Postings): Presentation conveys information from a speaker to an audience. Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product.
CRM (Mentioned in 2.08% Job Postings): Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.
PowerPoint (Mentioned in 1.68% Job Postings): A computer software created by Microsoft which allows the user to create slides with recordings, narrations, transitions and other features in order to present information.

See More Skills

Skills	Demand Percentage
Presentation	4.8%
CRM	2.08%
PowerPoint	1.68%

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Marketing Assistant's salary.

Marketing Plans: Can increase your salary by up to 12%.
Insight: Can increase your salary by up to 12%.
Analysis: Can increase your salary by up to 10%.

Skill	Salary	Salary % Increase
Marketing Plans	$49,595	12%
Insight	$49,595	12%
Analysis	$48,709	10%
Project Management	$48,709	10%
Consulting	$48,709	10%
Market Research	$48,266	9%

Get Latest Data

How Education impacts a Marketing Assistant's Salary?

Your level of education can impact your salary potential. While many Marketing Assistants enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Marketing Assistant with a Associate's Degree is between $46,398 and $50,248).

Marketing Assistant Salaries by Degree Level

Typical Education for Marketing Assistant

No Diploma 0.2%

High School 6.0%

Associates 6.8%

Bachelors 78.8%

Masters 8.0%

Doctorate 0.2%

view as table

Degree Level	% of user with this level of education
No Diploma	0.2%
High School	6.0%
Associates	6.8%
Bachelors	78.8%
Masters	8.0%
Doctorate	0.2%

view as graph

Marketing Assistant Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing Assistant's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on June 01, 2026

$39,533

Average $44,281/year

$47,741

$3,294

Average $3,690/month

$3,978

$760

Average $852/week

$918

$19

Average $21/hour

$23

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$47,741	$3,978	$918	$23
Average	$44,281	$3,690	$852	$21
25th Percentile	$39,533	$3,294	$760	$19

Salaries of jobs related to Marketing Assistant

Salary Trends for Marketing Assistant

Salaries for a Marketing Assistant can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $48,110 in 2023 to around $47,251 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Marketing Assistant salary trends, .

Average Annual Salary of Marketing Assistant Over Time

2022

$???

2023

$48,110

2024

$47,669

2025

$47,251

2026

$???

2027

$???

Year	Average Annual Salary
2022	View More
2023	$48,110
2024	$47,669
2025	$47,251
2026	View More
2027	View More

Most common benefits for Marketing Assistant

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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