As of August 01, 2026, the average salary for a Marketing Program Manager in the United States is $125,224 per year, which breaks down to an hourly rate of $60.
However, a Marketing Program Manager's salary can vary significantly. Here’s a look at the typical salary range:
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A Marketing Program Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of a Marketing Program Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Marketing... Level Marketing Program Manager | $71,012 |
| Marketing... Level Marketing Program Manager | $107,882 |
| Marketing... Level Marketing Program Manager | $124,382 |
| Marketing... Level Marketing Program Manager | $161,950 |
| Marketing... Level Marketing Program Manager | $199,185 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Program Managers. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Initiative | 4.96% |
| Email Marketing | 2.48% |
| CRM | 1.73% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Product Management
|
$132,737 |
6%
|
|
Partnering
|
$132,737 |
6%
|
|
Product Marketing
|
$132,737 |
6%
|
|
Innovation
|
$131,485 |
5%
|
|
Insight
|
$130,233 |
4%
|
|
Go To Market
|
$130,233 |
4%
|
For Marketing Program Manager roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, Marketing Program Manager positions in Edu., Gov't. & Nonprofit or Retail & Wholesale typically offer lower base pay, as these industries often view Marketing Program Manager as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Pharmaceuticals | $150,269 | $72.0 | 20% |
| Energy & Utilities | $144,008 | $69.0 | 15% |
| Financial Services | $144,008 | $69.0 | 15% |
| Internet | $144,008 | $69.0 | 15% |
| Software & Networking | $144,008 | $69.0 | 15% |
Your level of education can impact your salary potential. While many Marketing Program Managers enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for a Marketing Program Manager with a Bachelor's Degree is between $115,861 and $124,571).
Marketing Program Manager Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.3% |
| High School | 2.9% |
| Associates | 3.1% |
| Bachelors | 55.6% |
| Masters | 37.5% |
| Doctorate | 0.7% |
Understanding how a Marketing Program Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on August 01, 2026Salaries for a Marketing Program Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $117,828 in 2023 to around $116,901 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Marketing Program Manager salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $117,828 |
| 2024 | $117,954 |
| 2025 | $116,901 |
| 2026 |
View More
|
| 2027 |
View More
|
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The Pharmaceuticals industry offers the highest average compensation for Marketing Program Manager roles, with salaries approximately 20% above the market median.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
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