As of August 01, 2026, the average salary for an Admission & Marketing Director in the United States is $110,214 per year, which breaks down to an hourly rate of $53.
However, an Admission & Marketing Director's salary can vary significantly. Here’s a look at the typical salary range:
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An Admission & Marketing Director's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of an Admission & Marketing Director's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Admission... Level Admission & Marketing Director | $54,519 |
| Admission... Level Admission & Marketing Director | $65,342 |
| Admission... Level Admission & Marketing Director | $75,519 |
| Admission... Level Admission & Marketing Director | $104,841 |
| Chief Enr... Level Admission & Marketing Director | $143,110 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Admission & Marketing Directors. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Customer Service | 9.3% |
| Managed Care | 2.63% |
| Student Recruitment | 1.36% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Outside Sales
|
$116,827 |
6%
|
|
Work Ethic
|
$114,623 |
4%
|
|
Business Development
|
$114,623 |
4%
|
|
Acute Care
|
$114,623 |
4%
|
|
Case Management
|
$114,623 |
4%
|
|
Sales and Marketing
|
$114,623 |
4%
|
For Admission & Marketing Director roles, the industry you choose can impact your earning potential by as much as 0% (the gap between the highest and lowest paying industries). Data shows that the highest-paying industry, Edu., Gov't. & Nonprofit, offers compensation 10% above the average. Conversely, Admission & Marketing Director positions in Edu., Gov't. & Nonprofit typically offer lower base pay, as this sector often view Admission & Marketing Director as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Edu., Gov't. & Nonprofit | $121,235 | $58.0 | 10% |
Your level of education can impact your salary potential. While many Admission & Marketing Directors enter the field with a Master's Degree or MBA degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for an Admission & Marketing Director with a Master's Degree or MBA is between $105,779 and $120,627).
Admission & Marketing Director Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 4.5% |
| High School | 23.6% |
| Associates | 4.5% |
| Bachelors | 23.6% |
| Masters | 64.0% |
| Doctorate | 7.9% |
Understanding how an Admission & Marketing Director's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on August 01, 2026Salaries for an Admission & Marketing Director can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $122,390 in 2023 to around $120,843 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Admission & Marketing Director salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $122,390 |
| 2024 | $123,303 |
| 2025 | $120,843 |
| 2026 |
View More
|
| 2027 |
View More
|
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