The Marketing Planning and Operations Manager develops and implements marketing plans to serve the business objectives. Manages the marketing activities and programs for the organization. Being a Marketing Planning and Operations Manager selects and manages ongoing relationships with different marketing vendors. Stays abreast of changes in the marketing environment and coordinates market research projects. In addition, Marketing Planning and Operations Manager may oversees advertising, events and public relationships. Typically requires a bachelor's degree or its equivalent. Typically reports to a head of a unit/department. The Marketing Planning and Operations Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Working as a Marketing Planning and Operations Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.
The Marketing Planning and Operations Supervisor incorporates the marketing vision into specific action plans, tasks, and tactics. Supervises projects and associated activities that execute marketing objectives, strategies, programs, and policies for all products and services for the organization. Being a Marketing Planning and Operations Supervisor administers the collection of data and the analytical reporting to track and Identify changes in customers, competitors, and business climate and enable responsive marketing activities. Oversees daily operations of marketing functions to ensure the information and support for programs are effectively delivered. In addition, Marketing Planning and Operations Supervisor supports and coaches marketing teams. Coordinates details of projects for short-term and long-term marketing plans. May manage vendor relationships and deliverables. May require a bachelor's degree. Typically reports to a manager. The Marketing Planning and Operations Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Working as a Marketing Planning and Operations Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.
The Marketing Planning and Operations Senior Manager translates the marketing vision into specific projects, action plans, and tactics. Manages the projects and execution of marketing objectives, strategies, programs, and policies for all products and services for the organization. Being a Marketing Planning and Operations Senior Manager establishes robust data streams and analytical processes to track and Identify changes in customers, competitors, and business climate and enable responsive marketing activities. Oversees critical marketing functions to ensure the information and support for programs are effectively delivered. In addition, Marketing Planning and Operations Senior Manager develops effective marketing teams and scalable processes to execute short-term and long-term marketing plans. Manages vendor selection, relationships, and budgets. Typically requires a bachelor's degree. Typically reports to a director. The Marketing Planning and Operations Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Working as a Marketing Planning and Operations Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.
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