Search Engine Optimization Manager manages an SEO team to optimize site traffic, improve user experience, and increase conversions. Oversees and monitors keyword research, search behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Manager uses SEO reports, audits and dashboards to identify areas for optimization and leads projects to implement those findings. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Manager requires a bachelor's degree. Typically reports to a head of a unit/department. The Search Engine Optimization Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Search Engine Optimization Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Search Engine Optimization Specialist III monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Specialist III utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Specialist III requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Search Engine Optimization Specialist III work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. To be a Search Engine Optimization Specialist III typically requires 7+ years of related experience.
Search Engine Optimization Specialist II monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Specialist II utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Specialist II requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Search Engine Optimization Specialist II work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Search Engine Optimization Specialist II typically requires 4-7 years of related experience.
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