Web Designer IV designs web pages that engage the target audience, drive web traffic, and provide optimal user experience. Uses knowledge of user interface design and human factors engineering to create visually pleasing web pages with rich content and clear navigational schemes. Being a Web Designer IV employs site animation and special effects to create a compelling user experience. Tests and improves site usability and performance on a variety of browsers. Additionally, Web Designer IV requires knowledge of web technologies, techniques, and tools such as HTML, Shockwave, Photoshop, Illustrator, Adobe Flex, Adobe Flash, JavaScript, ASP pages, and SEO. May require a bachelor's degree in area of specialty. Typically reports to a manager. The Web Designer IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. To be a Web Designer IV typically requires 7+ years of related experience.
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