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As of August 01, 2026, the average salary for a Brand Director in California is $219,916 per year, which breaks down to an hourly rate of $106.
However, a Brand Director's salary can vary significantly. Here’s a look at the typical salary range:
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Brand Director Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $239,176 | $19,931 | $4,600 | $115 |
| Average | $219,916 | $18,326 | $4,229 | $106 |
| 25th Percentile | $197,854 | $16,488 | $3,805 | $95 |
SuperOrdinary Talent LLC - West Hollywood, CA
Tower 28 Beauty - Los Angeles, CA
SAMYANG AMERICA INC - Brea, CA
Moonbug Entertainment - Los Angeles, CA
A Brand Director's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Brand Director's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Product/B... Level Brand Director | $136,303 |
| Product/B... Level Brand Director | $180,834 |
| Brand Dir... Level Brand Director | $221,448 |
| VP of Pro... Level Brand Director | $268,766 |
| SVP of Pr... Level Brand Director | $335,025 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Brand Directors. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Brand Director roles, the industry you choose can affect earning potential by as much as 100% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Aerospace & Defense sectors offer the strongest compensation, at 50% above the average. In contrast, Brand Director positions in Hospitality & Leisure or Transportation typically offer lower base pay, as these industries often view Brand Director as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Financial Services | $329,874 | $159.0 | 50% |
Understanding how a Brand Director's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $239,176 | $19,931 | $4,600 | $115 |
| Average | $219,916 | $18,326 | $4,229 | $106 |
| 25th Percentile | $197,854 | $16,488 | $3,805 | $95 |
Ready to take the next step in your career? Browse thousands of current Brand Director job openings on our job board. Use the search bar below to find your perfect match.
Jubilee Media
Los Angeles, CA
Jubilee Media | Los Angeles, CA
Job Description. Job Description. We’re Jubilee Media. At Jubilee, we're on a mission to provoke understanding and create human connection. We explore expe... more
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Vuori, Inc.
Carlsbad, CA
Vuori, Inc. | Carlsbad, CA
Vuori, Inc. is seeking an Executive Creative Director to elevate and define the creative vision for the brand. This role is pivotal in shaping the voice, v... more
7 Days Ago
Daiso USA
Anaheim, CA
Daiso USA | Anaheim, CA
Brand Marketing DirectorDaiso USA is seeking an experienced and innovative Brand Marketing Director to lead the strategic development and execution of bran... more
9 Days Ago
Headway - Design & Development
San Francisco, CA
Headway - Design & Development | San Francisco, CA
Associate Creative Director, BrandHeadway's mission is a big one to build a new mental health care system everyone can access. We've built technology that ... more
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Rockbot
San Francisco, CA
Rockbot | San Francisco, CA
Job Description. Job Description. The world of digital retail media, music, and television is in the midst of explosive growth as brick-and-mortar business... more
10 Days Ago
Vets Hired
Cypress, CA
Vets Hired | Cypress, CA
Job Description. Job Description. Job Summary. The Director of Brand Creative leads the overall creative vision and execution across multiple direct-to-con... more
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