Retail Sales Rep Salary in the United States

How much does a Retail Sales Rep make in the United States?

As of August 01, 2026, the average salary for a Retail Sales Rep in the United States is $39,333 per year, which breaks down to an hourly rate of $19.

However, a Retail Sales Rep's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $44,623
  • Majority Range (25th-75th percentile): $35,279 to $42,102
  • Entry-Level (10th percentile): $31,588
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View as table View as graph 25% $35,279 10% $31,588 90% $44,623 75% $42,102 $39,333 50%(Median) Didn’t find job title? Click

Retail Sales Rep Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $42,102 $3,508 $810 $20
Average $39,333 $3,278 $756 $19
25th Percentile $35,279 $2,940 $678 $17
Check out Retail Sales Rep Job Openings in the United States
Sales Rep

TalentMavs - Columbus, OH

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RMH Systems Inc. - Columbus, OH

Insurance Sales Rep

Ferrante Allstate - Columbus, OH

Counter Sales Rep

State Electric Supply Company - Columbus, OH

Search More Retail Sales Rep Jobs in the United States

Key Factors That Influence Retail Sales Rep Salaries

A Retail Sales Rep's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

Top Paying Cities for Retail Sales Reps

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $49,610
  • San Francisco: $49,067
  • Oakland: $48,033

What Skills Can Increase a Retail Sales Rep's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 25.44% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Customer Sales (Mentioned in 1.68% Job Postings): Customer Sales means sales of Goods by Licensee directly or through its authorized wholesalers, representatives or distributors to retail establishments for eventual resale to the consumer.
  • Store Operations (Mentioned in 1.29% Job Postings): Retail operations are the activities that allow online and physical stores to function. The aim of retail operations is to enhance the customer shopping experience and lower the retailer's costs.
See More Skills
Skills Demand Percentage
Customer Service 25.44%
Customer Sales 1.68%
Store Operations 1.29%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Retail Sales Rep's salary.
  • Prospecting: Can increase your salary by up to 48%.
  • Outside Sales: Can increase your salary by up to 26%.
  • Sales Training: Can increase your salary by up to 20%.
Skill Salary Salary % Increase
Prospecting
$58,212
48%
Outside Sales
$49,559
26%
Sales Training
$47,199
20%
Sales Presentation
$45,626
16%
Time Management
$42,086
7%
Problem Solving
$42,086
7%
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Retail Sales Rep Salary by Industry: Top Paying Sectors

For Retail Sales Rep roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and MFG Durable sectors offer the strongest compensation, at 20% above the average. In contrast, Retail Sales Rep positions in Edu., Gov't. & Nonprofit or Telecom typically offer lower base pay, as these industries often view Retail Sales Rep as a support function rather than a direct revenue driver.

The top paying industries for a Retail Sales Rep

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense$47,199$23.020%
MFG Durable$45,232$22.015%
Healthcare$43,266$21.010%

How Education impacts a Retail Sales Rep's Salary?

Your level of education can impact your salary potential. While many Retail Sales Reps enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Retail Sales Rep with a No Diploma is between $29,454 and $31,363).

Retail Sales Rep Salaries by Degree Level

Typical Education for Retail Sales Rep
Degree Level % of user with this level of education
No Diploma 2.7%
High School 44.1%
Associates 15.8%
Bachelors 34.0%
Masters 3.2%
Doctorate 0.2%
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Retail Sales Rep Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Retail Sales Rep's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026

Salary Trends for Retail Sales Rep

Salaries for a Retail Sales Rep can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $40,826 in 2023 to around $40,316 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Retail Sales Rep salary trends, .

Average Annual Salary of Retail Sales Rep Over Time

2022
$???
2023
$40,826
2024
$40,558
2025
$40,316
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $40,826
2024 $40,558
2025 $40,316
2026
View More
2027
View More

Most common benefits for Retail Sales Rep

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Retail Sales Rep

Here are companies hiring for Retail Sales Rep and their salaries, click below for more details.

Find Your Next Retail Sales Rep Job

Ready to take the next step in your career? Browse thousands of current Retail Sales Rep job openings on our job board. Use the search bar below to find your perfect match.

United States
  • United Rentals

    Columbus, OH

    United Rentals | Columbus, OH

    Outside Sales Representative. Great company. Great people. Great opportunities. If you'd like the chance to make your mark with the world's largest equipme... more

    8 Days Ago

  • Zipline Logistics

    Columbus, OH

    Zipline Logistics | Columbus, OH

    Job Description. Job Description. Description. In this role, you will be responsible for making and answering phone calls, engaging over email, tracking sh... more

    9 Days Ago

  • Victra - Verizon Wireless Premium Retailer

    Columbus, OH

    Victra - Verizon Wireless Premium Retailer | Columbus, OH

    Sales Support Rep Part-Time. Victra is Verizon's largest premium retailer in the United States. We are seeking Sales Support Representatives who deliver wo... more

    6 Days Ago

  • IPA

    Columbus, OH

    IPA | Columbus, OH

    Inside Sales Representative. Location: Remote. Department: Sales. Reports to: Director of Strategic Initiatives. Direct Reports: None. Type: Full-Time. Sta... more

    9 Days Ago

  • West Shore

    Columbus, OH

    West Shore | Columbus, OH

    Design ConsultantLocation:Columbus, OHSchedule:Rotating Schedule Monday-Friday, Tuesday-SaturdayWest Shore Home is a technology-driven and industry-leading... more

    9 Days Ago

  • Buckeye BBC

    Columbus, OH

    Buckeye BBC | Columbus, OH

    Full Time Entry Level Sales Rep. Full - Time Entry - Level Customer Service Rep - Hiring ASAP. Hybrid Online/In-person, Full-time. We are a growing consult... more

    9 Days Ago

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FAQ about Retail Sales Rep

1. What industry pays the highest salary for Retail Sales Rep?

The Aerospace & Defense industry offers the highest average compensation for Retail Sales Rep roles, with salaries approximately 20% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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