How Much Does a Social Manager Make?

Updated March 01, 2025
As of March 01, 2025, the average annual pay of Social Manager in the United States is $61,986. While Salary.com is seeing that Social Manager salary in the US can go up to $75,061 or down to $49,257, but most earn between $55,323 and $68,830. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, and your experience levels. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Related Job Titles to Social Manager
Social Work Manager
$103,780
US
Per Year
Program Manager - Social Service
$83,152
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Per Year
Social Media Manager
$119,410
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Per Year
Social Care Manager
$104,842
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Similar Job Salaries to Social Manager by Company

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Company average base salary in (usd) range
$134,454/yr
$117,145
$151,763
RANGE: $117,145 - $151,763
Publicis Groupe
Manager, Social
$134,454/yr
$117,145
$151,763
RANGE: $117,145 - $151,763
Omnicom Media Group US
Manager, Social
$110,334/yr
$96,425
$124,242
RANGE: $96,425 - $124,242
Spark Foundry
Manager, Social
$155,248/yr
$135,010
$175,486
RANGE: $135,010 - $175,486
Mission WV
Social Work Program Manager
$92,665/yr
$80,157
$105,172
RANGE: $80,157 - $105,172
Eagle Rock Camp
Social Media Manager
$108,334/yr
$94,415
$122,254
RANGE: $94,415 - $122,254
The Doorways
Social Media Manager
$95,678/yr
$83,573
$107,782
RANGE: $83,573 - $107,782
Gem Studio
Social Media Manager
$114,929/yr
$98,232
$131,626
RANGE: $98,232 - $131,626
Top Level Promotions
Social Media Manager
$96,268/yr
$84,089
$108,447
RANGE: $84,089 - $108,447
Nexstar Media Group, Inc.
Social Media Manager
$97,841/yr
$85,463
$110,219
RANGE: $85,463 - $110,219

Open Social Manager Jobs in the United States

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What Does a Social Manager Do?

Social Media Managers work daily to produce new content, constantly innovating to push new ideas and formats and measuring how well those ideas perform.
Updated December 22, 2021
In addition, a social media manager needs to be open-minded with regard to new platforms and consider what strategies you should put in place immediately for you to be successful in those new platforms.
Updated December 21, 2021
Social media managers communicate with organisations’ customers and clients through social media channels.
Updated December 21, 2021
Demonstrable experience as a social media strategist, content creator and manager on multiple brands, communications and campaigns.
Updated December 20, 2021
Social media managers run their companies' public accounts, which they use as vehicles to interact with clients.
Updated December 19, 2021

Frequently Asked Questions About a Social Manager Salaries

What is the average of a Social Manager in the United States?

The Social Manager salary range is from $55,323 to $68,830, and the average Social Manager salary is $61,986/year in the United States. The Social Manager's salary will change in different locations.

Which location pays the highest Social Manager salary in the United States?

The Social Manager salary in San Jose, CA is $77,792 which is the highest in the US.

What kinds of reasons will influence the Social Manager's salary?

Besides the location, employees' education degree, related skills, and work experience also will influence the salary. Try to improve your skills and experience to get a higher salary for the position of Social Manager.

What is the growth rate of the Social Manager's salary?

If you are thinking of becoming a Social Manager or planning the next step in your career, find the detailed salary report of a Social Manager.

Recent Salary Report

Below are the most recent Social Manager salary reports. Employer name has been removed to protect anonymity.

$29 Hourly
A Social Manager in Waldorf, MD reported making $29 per hour
Waldorf, MD
7,6 - 15,000 employees
Part-Time
Company - Public
$61,986 Yearly
A Social Manager in Duluth, MN reported making $61,986 per year
Duluth, MN
200 - 6 employees
Full-Time
Company - Private
$55,971 Yearly
A Social Manager in Portland, ME reported making $55,971 per year
Portland, ME
100 - 200 employees
Full-Time
Company - Private
$29 Hourly
A Social Manager in Middletown, DE reported making $29 per hour
Middletown, DE
3,000 - 7,6 employees
Part-Time
Company - Public
$70,480 Yearly
A Social Manager in Memphis, TN reported making $70,480 per year
Memphis, TN
6 - 1,000 employees
Full-Time
Company - Private
$4,757 Monthly
A Social Manager in Schaumburg, IL reported making $4,757 per month
Schaumburg, IL
1,000 - 3,000 employees
Full-Time
Company - Public