How much does a Social Media Manager make in the United States?
The average Social Media Manager
salary in the United States is $113,110 as of November 27, 2023,
but the range typically falls between $98,370 and $127,540.
Salary ranges can vary widely depending on many important factors,
includingeducation, certifications, additional skills,
the number of years you have spent in your profession.
With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
The Social Media Manager ensures work is consistently aligned with established strategies and branding. Manages a team of specialists that create social media content and campaigns. Being a Social Media Manager identifies opportunities to grow the audience and improve brand awareness. Analyzes social media data and uses it to improve content and campaigns. In addition, Social Media Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as a Social Media Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2023 Salary.com)
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Understand the total compensation opportunity for a Social Media Manager, base salary plus other pay elements
Average Base Salary
Average Total Cash Compensation
Includes base and annual incentives
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Social Media Manager in the United States. The base salary for Social Media Manager ranges from $98,370 to $127,540 with the average base salary of $113,110. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $102,560 to $139,620 with the average total cash compensation of $119,760.