As of September 01, 2026, the average annual salary for Account Planner in Springfield, MA is $79,161, equivalent to $38 per hour, $1,522 weekly, or $6,597 monthly. These figures, sourced from Salary.com’s real-time job posting scans, highlight competitive earning potential for Account Planner in cities like San Jose, Santa Clara, and San Francisco.

Annually Salaries for Account Planner in Springfield, MA vary widely, spanning from $66,851 to $96,061. Most professionals fall between the 25th percentile ($72,717) and 75th percentile ($88,007), while top earners (90th percentile) make $96,061 per year. This $15,290 pay gap underscores opportunities for salary growth through certifications, specialized skills like Planning or Forecasting, or targeting high-paying regions like District of Columbia or California.

Location and experience significantly influence earnings. For example, Springfield Account Planner often earn 5.2% higher than national averages. However, Springfield currently ranks 260 statewide for Account Planner job salary. Professionals are advised to focus on high-growth sectors like to offset market challenges.

Based on HR-reported data: a national average with a geographic differential
Account Planner Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Account Planner Salary $66,851 Springfield, MA September 01, 2026
25th Percentile Account Planner Salary $72,717 Springfield, MA September 01, 2026
50th Percentile Account Planner Salary $79,161 Springfield, MA September 01, 2026
75th Percentile Account Planner Salary $88,007 Springfield, MA September 01, 2026
90th Percentile Account Planner Salary $96,061 Springfield, MA September 01, 2026
25% $72,717 10% $66,851 90% $96,061 75% $88,007 $79,161 50%(Median) Didn’t find job title? Click
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What is an Account Planner ?

Account planning brings the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning techniques to direct brands unique direction[clarification needed] across communications across advertising and marketing channels. The Account Planner, or simply Planner, has a role to identify and empathise with the target market and unlock insight that creates value between the consumer, the brand and the category of Product (business) or service. The thoughts and observations are construed into a value proposition and make up a doc...

Source: Wikipedia (as of 04/25/2019). Read more from Wikipedia

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Job Openings for Account Planner in Springfield, MA

Understand the total compensation opportunity for an Account Planner, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
72717
88007
79161

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
72783
99657
84328
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Account Planner in Springfield, MA. The base salary for Account Planner ranges from $72,717 to $88,007 with the average base salary of $79,161. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $72,783 to $99,657 with the average total cash compensation of $84,328.

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72717
88007

 

About Springfield, Massachusetts    Springfield is located at 42°6′45″N 72°32′51″W / 42.11250°N 72.54750°W / 42.11250; -72.54750 (42.112411, −72.547455). According to the United State....More

Springfield, Massachusetts  area prices were up 1.6% from a year ago

Account Planner Salary in popular cities: BostonWorcesterLowell

Recently searched related titles: Planning Assistant, Production Planner

Jobs with a similar salary range to Account Planner : Schedule Planner, Planning Clerk