How much does an Account Planner make?

As of March 01, 2025, the average annual salary for an Account Planner in the United States is $75,313. According to Salary.com, salaries can range from a low of $57,749 to a high of $101,182, with most professionals earning between $66,119 and $88,854.

Based on HR-reported data: a national average with a geographic differential
Account Planner Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Account Planner Salary $57,749 US March 01, 2025
25th Percentile Account Planner Salary $66,119 US March 01, 2025
50th Percentile Account Planner Salary $75,313 US March 01, 2025
75th Percentile Account Planner Salary $88,854 US March 01, 2025
90th Percentile Account Planner Salary $101,182 US March 01, 2025
25% $66,119 10% $57,749 90% $101,182 75% $88,854 $75,313 50%(Median) Didn’t find job title? Click
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What is an Account Planner ?

Account planning brings the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning techniques to direct brands unique direction[clarification needed] across communications across advertising and marketing channels. The Account Planner, or simply Planner, has a role to identify and empathise with the target market and unlock insight that creates value between the consumer, the brand and the category of Product (business) or service. The thoughts and observations are construed into a value proposition and make up a doc...

Source: Wikipedia (as of 04/25/2019). Read more from Wikipedia

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Understand the total compensation opportunity for an Account Planner, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
66119
88854
75313

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
67989
93092
78774
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Account Planner in the United States. The base salary for Account Planner ranges from $66,119 to $88,854 with the average base salary of $75,313. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $67,989 to $93,092 with the average total cash compensation of $78,774.

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66119
88854

 

Recently searched related titles: Planning Assistant, Production Planner

Jobs with a similar salary range to Account Planner : Schedule Planner, Planning Clerk