As of February 01, 2026, the average annual salary for conversion rate optimization in California is $72,911, equivalent to $35 per hour, $1,402 weekly, or $6,076 monthly. These figures, sourced from Salary.com’s real-time job posting scans, highlight competitive earning potential for conversion rate optimization in cities like Santa Clara, San Jose, and Fremont.

Annually Salaries for conversion rate optimization in California vary widely, spanning from $60,691 to $87,120. Most professionals fall between the 25th percentile ($66,515) and 75th percentile ($80,348), while top earners (90th percentile) make $87,120 per year. This $13,833 pay gap underscores opportunities for salary growth through certifications, specialized skills like Customer Service or E- Commerce, or targeting high-paying regions like District of Columbia or California.

Location and experience significantly influence earnings. For example, California conversion rate optimization often earn 10.3% higher than national averages due to demand from Fortune 39 companies. However, California currently ranks 2 nationwide for conversion rate optimization job salary. Professionals are advised to focus on high-growth sectors like to offset market challenges.

Based on HR-reported data: a national average with a geographic differential
conversion rate optimization Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile conversion rate optimization Salary $60,691 CA February 01, 2026
25th Percentile conversion rate optimization Salary $66,515 CA February 01, 2026
50th Percentile conversion rate optimization Salary $72,911 CA February 01, 2026
75th Percentile conversion rate optimization Salary $80,348 CA February 01, 2026
90th Percentile conversion rate optimization Salary $87,120 CA February 01, 2026
25% $66,515 10% $60,691 90% $87,120 75% $80,348 $72,911 50%(Median) Didn’t find job title? Click
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Remote Conversion Rate Optimization Pro

Coalition Technologies - Los Angeles, CA

Conversion Rate Optimization (CRO) Specialist

Coalition Technologies - Los Angeles, CA

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What is a conversion rate optimization ?

Conversion Rate Optimization (CRO) specialists focus on enhancing website performance to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up for a newsletter. Responsibilities include analyzing user behavior, conducting A/B testing, and implementing design changes to improve user experience. A strong understanding of analytics tools, UX/UI principles, and digital marketing strategies is essential. Salaries for CRO specialists vary based on experience, location, and industry, typically ranging from $50,000 to $100,000 annually. Senior role...

Source: (as of 06/04/2025). Read more from

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Location Avg. Salary Date Updated
Location Coachella, CA Avg. Salary $74,914 Date Updated February 01, 2026
Location Acampo, CA Avg. Salary $76,458 Date Updated February 01, 2026
Location Acton, CA Avg. Salary $78,696 Date Updated February 01, 2026
Location Adelanto, CA Avg. Salary $74,857 Date Updated February 01, 2026
Location Adin, CA Avg. Salary $73,119 Date Updated February 01, 2026
Location Agoura Hills, CA Avg. Salary $77,667 Date Updated February 01, 2026
Location Aguanga, CA Avg. Salary $75,014 Date Updated February 01, 2026
Location Ahwahnee, CA Avg. Salary $71,217 Date Updated February 01, 2026
Location Alameda, CA Avg. Salary $87,319 Date Updated February 01, 2026
Location Alamo, CA Avg. Salary $87,119 Date Updated February 01, 2026
Job Openings for conversion rate optimization in California

Jobs with a similar salary range to conversion rate optimization : Ecommerce Strategist, Marketing Cloud Developer