As of June 01, 2026, the average annual salary for Software Sales Engineer in Madison, WI is $82,530, equivalent to $40 per hour, $1,587 weekly, or $6,878 monthly. These figures, sourced from Salary.com’s real-time job posting scans, highlight competitive earning potential for Software Sales Engineer in cities like San Jose, Santa Clara, and San Francisco.

Annually Salaries for Software Sales Engineer in Madison, WI vary widely, spanning from $70,770 to $99,988. Most professionals fall between the 25th percentile ($76,374) and 75th percentile ($91,668), while top earners (90th percentile) make $99,988 per year. This $15,294 pay gap underscores opportunities for salary growth through certifications, specialized skills like Presentation or Use Cases, or targeting high-paying regions like District of Columbia or California.

Location and experience significantly influence earnings. For example, Madison Software Sales Engineer often earn 0.2% lower than national averages. However, Madison currently ranks 406 statewide for Software Sales Engineer job salary. Professionals are advised to focus on high-growth sectors like to offset market challenges.

Based on HR-reported data: a national average with a geographic differential
Software Sales Engineer Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Software Sales Engineer Salary $70,770 Madison, WI June 01, 2026
25th Percentile Software Sales Engineer Salary $76,374 Madison, WI June 01, 2026
50th Percentile Software Sales Engineer Salary $82,530 Madison, WI June 01, 2026
75th Percentile Software Sales Engineer Salary $91,668 Madison, WI June 01, 2026
90th Percentile Software Sales Engineer Salary $99,988 Madison, WI June 01, 2026
25% $76,374 10% $70,770 90% $99,988 75% $91,668 $82,530 50%(Median) Didn’t find job title? Click
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Check out Software Sales Engineer jobs in Madison, Wisconsin

Associate Software Product Test Engineer

Trane Technologies - La Crosse, WI

Sales Proposal Engineer

ABB - New Berlin, Wisconsin, WI

Lead Sales Engineer

ABB - Milwaukee, Wisconsin, WI

Sales Engineer

Sandvik Internal - Slinger, WI

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What is a Software Sales Engineer ?

Sales engineering is a hybrid of sales and engineering that exists in industrial and commercial markets. Buying decisions in these markets are made differently than those in many consumer contexts, being based more on technical information and rational analysis and less on style, fashion, or impulse. Therefore, selling in these markets cannot depend on consumer-type sales methods alone, and instead it relies heavily on technical information and problem-solving to convince buyers that they should spend money on the seller's products or services, in order to meet a business need (that is, to sat...

Source: Wikipedia (as of 04/18/2019). Read more from Wikipedia

See user submitted job responsibilities for Software Sales Engineer.

Job Openings for Software Sales Engineer in Madison, WI

Career Path for this job

  1. This Job:

    Software Sales Engineer

    0 - 2 years experience
    Bachelor's Degree

  2. Up a level:

    Sales Engineer II

    2 - 4 years experience
    Bachelor's Degree

Understand the total compensation opportunity for a Software Sales Engineer, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
76374
91668
82530

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
80130
99216
88855
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Software Sales Engineer in Madison, WI. The base salary for Software Sales Engineer ranges from $76,374 to $91,668 with the average base salary of $82,530. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $80,130 to $99,216 with the average total cash compensation of $88,855.

Discover how your pay is adjusted for skills, experience, and other factors

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For a real-time salary target, tell us more about your role in the four categories below.

76374
91668

 

About Madison, Wisconsin    Madison is located in the center of Dane County in south-central Wisconsin, 77 miles (124 km) west of Milwaukee and 122 miles (196 km) northwest of Ch....More

Madison, Wisconsin  area prices were up 1.3% from a year ago

Software Sales Engineer Salary in popular cities: MilwaukeeGreen BayKenosha

Skills associated with Software Sales Engineer: Flex

Jobs with a similar salary range to Software Sales Engineer : Demo Engineer, International Development Consultant, Associate Solution Engineer