What are the main factors that influence an Ad Manager's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

How does experience change An Ad Manager's salary?

An Ad Manager's salary grows with experience: a Ad Manager (0-2 years)earns $71,724, a Digital Producer II (2-4 years)earns $87,027, a Digital Producer III (4-7 years)earns $104,232, a Digital Producer IV (7+ years)earns $130,253, a Digital Production Supervisor (7+ years)earns $101,157,

What are the highest paying states for an Ad Manager?

Ad Manager salary varies significantly by state. The top 3 highest paying states for Ad Manager roles are District of Columbia $79,706, California $79,403, Massachusetts $78,345. These tech hubs typically pay 10-15% above the national average.

How much do different types of Ad Manager roles make?

Salaries for Ad Manager level roles vary by specialization: Ad Operations Manager: $122,240; Ad Ops Manager: $121,822; Manager, Digital Ad Operations: $116,827; Ad Sales Operations Manager: $108,342; Ad Account Manager: $101,383.

How do different companies affect an Ad Manager's salary?

Company size, industry, and compensation structure create significant salary variations for Ad Manager roles. Large, established industry leaders like C R Bard Inc ($128,509) and Henry Schein Canada ($124,697) offer base salaries 35-40% above the national average. In contrast, smaller firms or startups may offer closer to $82,041.

Ad Manager Salary in the United States

How much does an Ad Manager make in the United States?

As of April 01, 2026, the average salary for an Ad Manager in the United States is $71,988 per year, which breaks down to an hourly rate of $35.

However, an Ad Manager's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $78,856
Majority Range (25th-75th percentile): $67,663 to $75,583
Entry-Level (10th percentile): $63,725

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Ad Manager Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$75,583	$6,299	$1,454	$36
Average	$71,988	$5,999	$1,384	$35
25th Percentile	$67,663	$5,639	$1,301	$33

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Key Factors That Influence Ad Manager Salaries

An Ad Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Ad Manager Salaries?

Experience is a primary driver of an Ad Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

Entry-Level (less than 1 year): $71,724
Early Career (1-2 years): $87,027
Mid-Level (2-4 years): $104,232
Senior-Level (5-8 years): $130,253
Expert (over 8 years): $101,157

Levels	Salary
Ad Manage... Level Ad Manager	$71,724
Digital P... Level Ad Manager	$87,027
Digital P... Level Ad Manager	$104,232
Digital P... Level Ad Manager	$130,253
Digital P... Level Ad Manager	$101,157

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What Am I Worth?

How Do Ad Manager Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Ad Managers. For example, consider the average annual salaries in these key locations:

District of Columbia: $79,706.
California: $79,403.
Massachusetts: $78,345.

District of Columbia $79,706 California $79,403 Massachusetts $78,345 Washington $78,057 New Jersey $78,028 Alaska $77,927 Connecticut $76,934 New York $76,531

Hawaii $75,242 Rhode Island $74,638 Maryland $74,227 Minnesota $73,666 Colorado $73,450 Illinois $73,378 Oregon $73,104 Delaware $72,903

New Hampshire $72,776 Virginia $72,492 Pennsylvania $71,664 Nevada $71,247 North Dakota $71,110 Michigan $70,894 Wisconsin $70,815 Vermont $70,657

Texas $70,217 Maine $70,189 Arizona $70,145 Ohio $70,095 Georgia $69,433 Indiana $69,102 Wyoming $69,037 Utah $68,936

Iowa $68,893 Kansas $68,547 Louisiana $68,447 North Carolina $68,411 Missouri $68,396 Florida $68,115 Montana $67,964 Nebraska $67,820

Kentucky $67,741 South Carolina $67,453 Tennessee $67,273 Idaho $67,201 New Mexico $66,676 Oklahoma $66,560 Alabama $66,136 South Dakota $65,423

Arkansas $65,034 West Virginia $64,826 Mississippi $64,199

Top Paying Cities for Ad Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

San Jose: $90,799
San Francisco: $89,906
Oakland: $87,912

San Jose, CA $90,799

San Francisco, CA $89,906

Oakland, CA $87,912

New York, NY $83,427

Queens Village, NY $82,887

Paramus, NJ $82,312

Passaic, NJ $82,240

Bergenfield, NJ $82,168

Stamford, CT $82,060

Huntington, NY $81,988

Newark, NJ $81,520

Bridgeport, CT $81,376

New Brunswick, NJ $81,138

Vallejo, CA $80,987

Middlesex, NJ $80,944

Somerset, NJ $80,879

Petaluma, CA $80,713

Santa Cruz, CA $80,433

Boston, MA $80,289

Monterey, CA $79,929

Fairbanks, AK $79,878

Los Angeles, CA $79,742

Washington, DC $79,706

Seattle, WA $79,576

Santa Rosa, CA $79,562

Juneau, AK $79,353

Orange, CA $79,115

Anchorage, AK $78,986

Anaheim, CA $78,935

Santa Ana, CA $78,827

Nassau, NY $78,784

Long Beach, CA $78,755

Danbury, CT $78,734

Santa Maria, CA $78,489

Everett, WA $78,475

Bremerton, WA $78,122

Trenton, NJ $77,985

Sacramento, CA $77,956

San Diego, CA $77,920

Brockton, MA $77,891

Tacoma, WA $77,863

Santa Barbara, CA $77,762

Lowell, MA $77,474

New Suffolk, NY $77,445

Nashua, NH $77,359

Lompoc, CA $77,244

Ventura, CA $77,172

Stockton, CA $77,150

New Haven, CT $77,006

Atlantic City, NJ $76,819

Hartford, CT $76,660

Modesto, CA $76,624

Poughkeepsie, NY $76,466

New Britain, CT $76,430

Olympia, WA $76,329

Kennewick, WA $76,329

New London, CT $76,315

Norwich, CT $76,293

Lawrence, MA $76,257

Bakersfield, CA $76,056

Riverside, CA $75,955

New Bedford, MA $75,955

Richland, WA $75,883

Portsmouth, NH $75,825

Vineland, NJ $75,811

San Bernardino, CA $75,753

Boulder, CO $75,552

Worcester, MA $75,494

Portland, OR $75,429

Saint Paul, MN $75,343

Minneapolis, MN $75,343

Philadelphia, PA $75,242

Honolulu, HI $74,861

Springfield, MA $74,609

Providence, RI $74,602

Chicago, IL $74,393

Bellingham, WA $74,306

Baltimore, MD $74,227

Chico, CA $74,047

Wilmington, DE $73,925

Pittsfield, MA $73,853

Manchester, NH $73,716

Spokane, WA $73,399

Denver, CO $73,392

Albany, NY $73,054

Troy, NY $73,025

Schenectady, NY $72,874

Burlington, VT $72,715

Portland, ME $72,464

Salem, OR $72,406

Yakima, WA $72,392

Ann Arbor, MI $72,370

Rochester, MN $72,168

Fresno, CA $72,132

Reno, NV $72,132

Milwaukee, WI $72,068

Detroit, MI $71,996

Allentown, PA $71,974

Carson City, NV $71,967

Houston, TX $71,859

Colorado Springs, CO $71,852

Syracuse, NY $71,816

Eugene, OR $71,679

Bismarck, ND $71,592

Gary, IN $71,592

Galveston, TX $71,592

Springfield, OR $71,535

Medford, OR $71,362

Fort Collins, CO $71,333

Austin, TX $71,276

Mesa, AZ $71,125

Phoenix, AZ $71,110

Dallas, TX $71,089

Reading, PA $71,045

Saint Cloud, MN $71,017

Concord, NH $70,952

Madison, WI $70,923

Utica, NY $70,729

Raleigh, NC $70,671

Las Vegas, NV $70,664

Rochester, NY $70,613

Des Moines, IA $70,606

Atlanta, GA $70,491

Battle Creek, MI $70,469

Salt Lake City, UT $70,448

Lancaster, PA $70,340

Champaign, IL $70,325

Harrisburg, PA $70,239

Durham, NC $70,174

Kansas City, MO $70,167

Kansas City, KS $70,153

Fort Worth, TX $70,145

Boca Raton, FL $70,117

Cleveland, OH $70,110

Columbus, OH $70,095

Pittsburgh, PA $70,088

Richmond, VA $70,059

Indianapolis, IN $70,045

Cincinnati, OH $69,951

Petersburg, VA $69,843

Billings, MT $69,685

Lansing, MI $69,685

Huntsville, AL $69,685

Lebanon, PA $69,678

Dayton, OH $69,670

Pueblo, CO $69,670

Appleton, WI $69,649

Buffalo, NY $69,620

Racine, WI $69,584

Charlotte, NC $69,577

Saint Louis, MO $69,555

Springfield, IL $69,526

Elkhart, IN $69,512

York, PA $69,512

Gastonia, NC $69,505

Benton Harbor, MI $69,505

Beaumont, TX $69,462

Lorain, OH $69,447

Toledo, OH $69,418

Binghamton, NY $69,382

Rock Hill, SC $69,375

Rockford, IL $69,339

Fargo, ND $69,303

Elyria, OH $69,303

Flagstaff, AZ $69,253

Fort Lauderdale, FL $69,210

Miami, FL $69,166

Duluth, MN $69,051

Bangor, ME $68,958

Cedar Rapids, IA $68,879

Louisville, KY $68,843

Grand Rapids, MI $68,828

Hialeah, FL $68,821

Casper, WY $68,720

Scranton, PA $68,634

New Orleans, LA $68,612

Virginia Beach, VA $68,605

Akron, OH $68,569

Peoria, IL $68,475

Sarasota, FL $68,461

Green Bay, WI $68,411

Baton Rouge, LA $68,375

Charleston, SC $68,360

Nashville, TN $68,339

Jamestown, NY $68,324

Davenport, IA $68,324

Tucson, AZ $68,288

Cheyenne, WY $68,267

Saint Petersburg, FL $68,245

Tampa, FL $68,231

Omaha, NE $68,216

Port Arthur, TX $68,187

Evansville, IN $68,187

Bradenton, FL $68,159

Santa Fe, NM $68,029

Orlando, FL $67,957

Clearwater, FL $67,878

Canton, OH $67,727

La Crosse, WI $67,727

Grand Forks, ND $67,705

Albuquerque, NM $67,683

Tulsa, OK $67,683

Newport News, VA $67,676

High Point, NC $67,655

Ogden, UT $67,626

Corpus Christi, TX $67,568

Laramie, WY $67,525

Norfolk, VA $67,525

Rock Island, IL $67,482

Saginaw, MI $67,468

Jacksonville, FL $67,460

Salisbury, NC $67,446

Memphis, TN $67,432

Moline, IL $67,396

Fort Myers, FL $67,374

Waterloo, IA $67,280

Spartanburg, SC $67,208

Lincoln, NE $67,172

Fort Wayne, IN $67,158

Birmingham, AL $67,079

Cedar Falls, IA $67,064

Provo, UT $67,057

Springfield, OH $67,050

San Antonio, TX $67,036

Greensboro, NC $67,007

South Bend, IN $67,000

Winston Salem, NC $66,992

Boise, ID $66,971

Savannah, GA $66,920

Muskegon, MI $66,791

Lima, OH $66,704

Lake Charles, LA $66,676

Anderson, IN $66,661

Lexington, KY $66,640

Augusta, GA $66,618

Greenville, SC $66,618

Wichita, KS $66,553

Tuscaloosa, AL $66,553

Columbia, SC $66,488

Bloomington, IN $66,309

Roanoke, VA $66,265

Asheville, NC $66,172

Knoxville, TN $66,049

Shreveport, LA $66,042

Wilmington, NC $65,949

Frankfort, KY $65,812

Oklahoma City, OK $65,761

Chillicothe, OH $65,733

Longview, TX $65,725

Topeka, KS $65,704

Mobile, AL $65,596

Terre Haute, IN $65,567

Erie, PA $65,560

Altoona, PA $65,524

Melbourne, FL $65,502

Amarillo, TX $65,473

Killeen, TX $65,452

Fayetteville, AR $65,394

Sioux Falls, SD $65,344

Chattanooga, TN $65,301

Idaho Falls, ID $65,293

Gainesville, FL $65,142

Portsmouth, OH $65,106

Little Rock, AR $65,092

Lynchburg, VA $65,092

Lafayette, LA $65,063

Youngstown, OH $65,063

Temple, TX $65,034

Daytona Beach, FL $65,020

Clarksville, TN $65,013

Pensacola, FL $65,006

Hopkinsville, KY $64,790

Charleston, WV $64,782

Florence, SC $64,746

Sioux City, IA $64,703

Macon, GA $64,494

Tallahassee, FL $64,487

Fayetteville, NC $64,473

Waco, TX $64,458

Wichita Falls, TX $64,458

Pine Bluff, AR $64,430

Vincennes, IN $64,293

Lubbock, TX $64,264

Great Falls, MT $64,221

Alamogordo, NM $64,214

Abilene, TX $64,156

Rapid City, SD $64,062

Monroe, LA $64,062

Albany, GA $64,019

Huntington, WV $64,012

Jackson, MS $64,005

Greenville, MS $63,998

Parkersburg, WV $63,926

Montgomery, AL $63,911

Johnstown, PA $63,897

Springfield, MO $63,839

Biloxi, MS $63,803

Sumter, SC $63,652

Columbus, GA $63,645

Twin Falls, ID $63,602

Pascagoula, MS $63,508

Kingsport, TN $63,321

Gulfport, MS $63,299

Alexandria, LA $63,062

Fort Smith, AR $62,882

El Paso, TX $62,687

Helena, MT $62,594

Las Cruces, NM $62,364

Harlingen, TX $62,162

Pocatello, ID $62,097

Florence, AL $62,076

Brownsville, TX $62,061

Dothan, AL $61,946

Mcallen, TX $61,910

Columbus, MS $61,377

Altus, OK $61,046

Lawton, OK $60,909

Pierre, SD $60,650

What Skills Can Increase an Ad Manager's Salary?

Demanded Skills for the Role:

Project Management (Mentioned in 3.8% Job Postings): Project management is the application of processes, methods, skills, knowledge and experience to achieve specific project objectives according to the project acceptance criteria within agreed parameters. Project management has final deliverables that are constrained to a finite timescale and budget.
Digital Media (Mentioned in 2.86% Job Postings): Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.
Multimedia (Mentioned in 2.04% Job Postings): Multimedia is a computerized method of presenting information combining textual data, audio, visuals (video), graphics and animations.

See More Skills

Skills	Demand Percentage
Project Management	3.8%
Digital Media	2.86%
Multimedia	2.04%

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on an Ad Manager's salary.

Programming: Can increase your salary by up to 11%.
Digital Marketing: Can increase your salary by up to 8%.
Coordination: Can increase your salary by up to 6%.

Skill	Salary	Salary % Increase
Programming	$79,907	11%
Digital Marketing	$77,747	8%
Coordination	$76,308	6%
Leadership	$76,308	6%
Planning	$76,308	6%
Analysis	$76,308	6%

Get Latest Data

How Education impacts an Ad Manager's Salary?

Your level of education can impact your salary potential. While many Ad Managers enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Ad Manager with a Associate's Degree is between $64,716 and $67,659).

Ad Manager Salaries by Degree Level

Typical Education for Ad Manager

No Diploma 19.3%

High School 19.3%

Associates 9.1%

Bachelors 64.8%

Masters 6.8%

Doctorate 0.0%

view as table

Degree Level	% of user with this level of education
No Diploma	19.3%
High School	19.3%
Associates	9.1%
Bachelors	64.8%
Masters	6.8%
Doctorate	0.0%

view as graph

Ad Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an Ad Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on April 01, 2026

$67,663

Average $71,988/year

$75,583

$5,639

Average $5,999/month

$6,299

$1,301

Average $1,384/week

$1,454

$33

Average $35/hour

$36

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$75,583	$6,299	$1,454	$36
Average	$71,988	$5,999	$1,384	$35
25th Percentile	$67,663	$5,639	$1,301	$33

Salaries of jobs related to Ad Manager

Salary Trends for Ad Manager

Salaries for an Ad Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $67,507 in 2023 to around $66,889 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Ad Manager salary trends, .

Average Annual Salary of Ad Manager Over Time

2022

$???

2023

$67,507

2024

$67,618

2025

$66,889

2026

$???

2027

$???

Year	Average Annual Salary
2022	View More
2023	$67,507
2024	$67,618
2025	$66,889
2026	View More
2027	View More

Most common benefits for Ad Manager

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Where Does Our Salary Data Come From?

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