What are the main factors that influence an Ad Manager's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

How does experience change An Ad Manager's salary?

An Ad Manager's salary grows with experience: a Ad Manager (0-2 years)earns $71,729, a Digital Producer II (2-4 years)earns $87,040, a Digital Producer III (4-7 years)earns $104,237, a Digital Producer IV (7+ years)earns $130,247, a Digital Production Supervisor (7+ years)earns $101,157,

What are the highest paying states for an Ad Manager?

Ad Manager salary varies significantly by state. The top 3 highest paying states for Ad Manager roles are District of Columbia $79,712, California $79,409, Massachusetts $78,351. These tech hubs typically pay 10-15% above the national average.

How much do different types of Ad Manager roles make?

Salaries for Ad Manager level roles vary by specialization: Ad Operations Manager: $122,250; Ad Ops Manager: $121,831; Manager, Digital Ad Operations: $116,836; Ad Sales Operations Manager: $108,345; Ad Account Manager: $101,391.

How do different companies affect an Ad Manager's salary?

Company size, industry, and compensation structure create significant salary variations for Ad Manager roles. Large, established industry leaders like C R Bard Inc ($128,509) and Henry Schein Canada ($124,697) offer base salaries 35-40% above the national average. In contrast, smaller firms or startups may offer closer to $82,041.

Ad Manager Salary in the United States

How much does an Ad Manager make in the United States?

As of June 01, 2026, the average salary for an Ad Manager in the United States is $71,994 per year, which breaks down to an hourly rate of $35.

However, an Ad Manager's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $78,875
Majority Range (25th-75th percentile): $67,669 to $75,596
Entry-Level (10th percentile): $63,732

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Ad Manager Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$75,596	$6,300	$1,454	$36
Average	$71,994	$6,000	$1,385	$35
25th Percentile	$67,669	$5,639	$1,301	$33

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Key Factors That Influence Ad Manager Salaries

An Ad Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Ad Manager Salaries?

Experience is a primary driver of an Ad Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

Entry-Level (less than 1 year): $71,729
Early Career (1-2 years): $87,040
Mid-Level (2-4 years): $104,237
Senior-Level (5-8 years): $130,247
Expert (over 8 years): $101,157

Levels	Salary
Ad Manage... Level Ad Manager	$71,729
Digital P... Level Ad Manager	$87,040
Digital P... Level Ad Manager	$104,237
Digital P... Level Ad Manager	$130,247
Digital P... Level Ad Manager	$101,157

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What Am I Worth?

How Do Ad Manager Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Ad Managers. For example, consider the average annual salaries in these key locations:

District of Columbia: $79,712.
California: $79,409.
Massachusetts: $78,351.

District of Columbia $79,712 California $79,409 Massachusetts $78,351 Washington $78,063 New Jersey $78,034 Alaska $77,934 Connecticut $76,940 New York $76,537

Hawaii $75,248 Rhode Island $74,643 Maryland $74,233 Minnesota $73,671 Colorado $73,455 Illinois $73,383 Oregon $73,110 Delaware $72,908

New Hampshire $72,782 Virginia $72,498 Pennsylvania $71,670 Nevada $71,252 North Dakota $71,116 Michigan $70,900 Wisconsin $70,820 Vermont $70,662

Texas $70,223 Maine $70,194 Arizona $70,151 Ohio $70,101 Georgia $69,438 Indiana $69,107 Wyoming $69,042 Utah $68,941

Iowa $68,898 Kansas $68,553 Louisiana $68,452 North Carolina $68,416 Missouri $68,401 Florida $68,121 Montana $67,970 Nebraska $67,826

Kentucky $67,746 South Carolina $67,458 Tennessee $67,278 Idaho $67,206 New Mexico $66,681 Oklahoma $66,566 Alabama $66,141 South Dakota $65,428

Arkansas $65,039 West Virginia $64,831 Mississippi $64,204

Top Paying Cities for Ad Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

San Jose: $90,806
San Francisco: $89,812
Oakland: $87,919

San Jose, CA $90,806

San Francisco, CA $89,812

Oakland, CA $87,919

New York, NY $82,893

Paramus, NJ $81,885

Queens Village, NY $81,882

Passaic, NJ $81,813

Bergenfield, NJ $81,807

Stamford, CT $81,648

Huntington, NY $81,619

Newark, NJ $81,087

Bridgeport, CT $80,935

Vallejo, CA $80,792

New Brunswick, NJ $80,763

Petaluma, CA $80,720

Middlesex, NJ $80,583

Somerset, NJ $80,532

Santa Cruz, CA $80,439

Boston, MA $80,000

Monterey, CA $79,747

Seattle, WA $79,582

Santa Rosa, CA $79,568

Los Angeles, CA $79,546

Juneau, AK $79,359

Washington, DC $79,280

Orange, CA $79,023

Santa Ana, CA $78,833

Long Beach, CA $78,761

Anaheim, CA $78,747

Anchorage, AK $78,711

Santa Maria, CA $78,495

Everett, WA $78,481

Danbury, CT $78,227

Bremerton, WA $78,128

Tacoma, WA $77,869

New Suffolk, NY $77,867

Sacramento, CA $77,847

Santa Barbara, CA $77,768

Trenton, NJ $77,689

San Diego, CA $77,689

Brockton, MA $77,610

Fairbanks, AK $77,433

Lompoc, CA $77,250

Lowell, MA $77,191

Ventura, CA $77,178

Nashua, NH $77,163

Stockton, CA $77,156

Modesto, CA $76,630

Poughkeepsie, NY $76,472

Olympia, WA $76,335

Kennewick, WA $76,335

New Haven, CT $76,306

Lawrence, MA $76,047

Hartford, CT $75,975

Riverside, CA $75,961

New Bedford, MA $75,889

Richland, WA $75,889

Bakersfield, CA $75,788

San Bernardino, CA $75,759

New Britain, CT $75,752

Atlantic City, NJ $75,752

New London, CT $75,723

Norwich, CT $75,702

Portsmouth, NH $75,687

Boulder, CO $75,535

Portland, OR $75,435

Worcester, MA $75,428

Minneapolis, MN $75,205

Philadelphia, PA $75,104

Honolulu, HI $74,867

Saint Paul, MN $74,832

Vineland, NJ $74,816

Providence, RI $74,607

Chicago, IL $74,399

Bellingham, WA $74,312

Springfield, MA $74,255

Baltimore, MD $74,233

Chico, CA $74,053

Pittsfield, MA $73,859

Manchester, NH $73,722

Spokane, WA $73,405

Denver, CO $73,398

Albany, NY $73,060

Troy, NY $73,031

Nassau, NY $72,954

Schenectady, NY $72,880

Wilmington, DE $72,822

Burlington, VT $72,721

Salem, OR $72,692

Portland, ME $72,469

Yakima, WA $72,397

Rochester, MN $72,174

Reno, NV $72,138

Fresno, CA $72,138

Milwaukee, WI $72,073

Detroit, MI $72,001

Ann Arbor, MI $71,989

Allentown, PA $71,980

Colorado Springs, CO $71,857

Syracuse, NY $71,821

Carson City, NV $71,821

Houston, TX $71,720

Eugene, OR $71,684

Gary, IN $71,598

Springfield, OR $71,540

Bismarck, ND $71,526

Galveston, TX $71,476

Medford, OR $71,368

Fort Collins, CO $71,339

Concord, NH $71,303

Austin, TX $71,281

Mesa, AZ $71,130

Reading, PA $71,123

Phoenix, AZ $71,116

Dallas, TX $71,094

Saint Cloud, MN $71,025

Madison, WI $70,928

Utica, NY $70,734

Rochester, NY $70,619

Des Moines, IA $70,612

Raleigh, NC $70,605

Atlanta, GA $70,497

Battle Creek, MI $70,475

Salt Lake City, UT $70,453

Lancaster, PA $70,345

Harrisburg, PA $70,245

Kansas City, MO $70,173

Champaign, IL $70,158

Kansas City, KS $70,158

Fort Worth, TX $70,151

Columbus, OH $70,139

Boca Raton, FL $70,122

Pittsburgh, PA $70,093

Richmond, VA $70,065

Indianapolis, IN $70,050

Cleveland, OH $70,043

Las Vegas, NV $69,957

Cincinnati, OH $69,957

Petersburg, VA $69,849

Huntsville, AL $69,741

Lansing, MI $69,692

Lebanon, PA $69,683

Pueblo, CO $69,676

Appleton, WI $69,654

Buffalo, NY $69,625

Dayton, OH $69,604

Racine, WI $69,589

Charlotte, NC $69,582

Saint Louis, MO $69,561

York, PA $69,517

Elkhart, IN $69,517

Gastonia, NC $69,504

Billings, MT $69,486

Beaumont, TX $69,467

Lorain, OH $69,453

Benton Harbor, MI $69,438

Toledo, OH $69,424

Binghamton, NY $69,388

Rock Hill, SC $69,381

Rockford, IL $69,345

Springfield, IL $69,316

Elyria, OH $69,309

Fargo, ND $69,309

Flagstaff, AZ $69,258

Fort Lauderdale, FL $69,215

Duluth, MN $69,172

Miami, FL $69,172

Cheyenne, WY $69,121

Grand Forks, ND $69,121

Bangor, ME $68,963

Cedar Rapids, IA $68,884

Durham, NC $68,854

Louisville, KY $68,848

Grand Rapids, MI $68,833

Hialeah, FL $68,826

Casper, WY $68,725

Scranton, PA $68,639

New Orleans, LA $68,617

Virginia Beach, VA $68,610

Akron, OH $68,574

Peoria, IL $68,481

Sarasota, FL $68,466

Nashville, TN $68,416

Omaha, NE $68,416

Green Bay, WI $68,416

Baton Rouge, LA $68,380

Charleston, SC $68,366

Jamestown, NY $68,330

Davenport, IA $68,330

Tucson, AZ $68,294

Saint Petersburg, FL $68,250

Tampa, FL $68,236

Evansville, IN $68,193

Port Arthur, TX $68,193

Bradenton, FL $68,164

Santa Fe, NM $68,034

Orlando, FL $67,905

Clearwater, FL $67,883

Canton, OH $67,732

La Crosse, WI $67,732

Albuquerque, NM $67,689

Newport News, VA $67,682

High Point, NC $67,660

Ogden, UT $67,631

Corpus Christi, TX $67,574

Norfolk, VA $67,530

Laramie, WY $67,530

Rock Island, IL $67,487

Saginaw, MI $67,473

Jacksonville, FL $67,466

Salisbury, NC $67,451

Boise, ID $67,437

Moline, IL $67,401

Fort Myers, FL $67,379

Memphis, TN $67,365

Tulsa, OK $67,329

Waterloo, IA $67,286

Spartanburg, SC $67,214

Lincoln, NE $67,178

Fort Wayne, IN $67,163

Provo, UT $67,156

Cedar Falls, IA $67,070

San Antonio, TX $67,041

Greensboro, NC $67,012

South Bend, IN $67,005

Savannah, GA $66,926

Muskegon, MI $66,897

Birmingham, AL $66,890

Winston Salem, NC $66,854

Lake Charles, LA $66,681

Anderson, IN $66,666

Lexington, KY $66,645

Augusta, GA $66,623

Greenville, SC $66,623

Lima, OH $66,566

Wichita, KS $66,558

Tuscaloosa, AL $66,558

Columbia, SC $66,494

Springfield, OH $66,479

Asheville, NC $66,364

Bloomington, IN $66,314

Knoxville, TN $66,054

Shreveport, LA $66,047

Wilmington, NC $65,954

Roanoke, VA $65,954

Topeka, KS $65,824

Frankfort, KY $65,816

Oklahoma City, OK $65,767

Chillicothe, OH $65,738

Longview, TX $65,731

Melbourne, FL $65,723

Sioux Falls, SD $65,608

Mobile, AL $65,601

Terre Haute, IN $65,572

Altoona, PA $65,529

Amarillo, TX $65,479

Killeen, TX $65,457

Fayetteville, AR $65,399

Chattanooga, TN $65,378

Sioux City, IA $65,313

Idaho Falls, ID $65,299

Lynchburg, VA $65,241

Gainesville, FL $65,147

Portsmouth, OH $65,111

Little Rock, AR $65,097

Lafayette, LA $65,068

Youngstown, OH $65,068

Daytona Beach, FL $65,025

Clarksville, TN $65,018

Pensacola, FL $65,011

Temple, TX $65,006

Hopkinsville, KY $64,795

Erie, PA $64,780

Florence, SC $64,751

Charleston, WV $64,636

Great Falls, MT $64,600

Macon, GA $64,499

Tallahassee, FL $64,492

Fayetteville, NC $64,478

Waco, TX $64,463

Helena, MT $64,413

Pine Bluff, AR $64,386

Vincennes, IN $64,298

Lubbock, TX $64,269

Alamogordo, NM $64,226

Twin Falls, ID $64,161

Rapid City, SD $64,139

Jackson, MS $64,010

Huntington, WV $64,005

Greenville, MS $64,003

Parkersburg, WV $63,929

Montgomery, AL $63,916

Wichita Falls, TX $63,844

Springfield, MO $63,844

Biloxi, MS $63,808

Monroe, LA $63,736

Johnstown, PA $63,686

Sumter, SC $63,657

Columbus, GA $63,650

Pascagoula, MS $63,513

Abilene, TX $63,513

Kingsport, TN $63,326

Albany, GA $63,326

Gulfport, MS $63,304

Alexandria, LA $63,067

Fort Smith, AR $62,887

El Paso, TX $62,692

Las Cruces, NM $62,368

Harlingen, TX $62,186

Pocatello, ID $62,174

Florence, AL $62,080

Brownsville, TX $62,066

Mcallen, TX $61,915

Dothan, AL $61,814

Columbus, MS $61,386

Altus, OK $61,051

Lawton, OK $60,914

Pierre, SD $60,655

What Skills Can Increase an Ad Manager's Salary?

Demanded Skills for the Role:

Project Management (Mentioned in 3.8% Job Postings): Project management is the application of processes, methods, skills, knowledge and experience to achieve specific project objectives according to the project acceptance criteria within agreed parameters. Project management has final deliverables that are constrained to a finite timescale and budget.
Digital Media (Mentioned in 2.86% Job Postings): Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.
Multimedia (Mentioned in 2.04% Job Postings): Multimedia is a computerized method of presenting information combining textual data, audio, visuals (video), graphics and animations.

See More Skills

Skills	Demand Percentage
Project Management	3.8%
Digital Media	2.86%
Multimedia	2.04%

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on an Ad Manager's salary.

Programming: Can increase your salary by up to 11%.
Digital Marketing: Can increase your salary by up to 8%.
Coordination: Can increase your salary by up to 6%.

Skill	Salary	Salary % Increase
Programming	$79,913	11%
Digital Marketing	$77,754	8%
Coordination	$76,314	6%
Leadership	$76,314	6%
Planning	$76,314	6%
Analysis	$76,314	6%

Get Latest Data

How Education impacts an Ad Manager's Salary?

Your level of education can impact your salary potential. While many Ad Managers enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Ad Manager with a Associate's Degree is between $64,716 and $67,659).

Ad Manager Salaries by Degree Level

Typical Education for Ad Manager

No Diploma 19.3%

High School 19.3%

Associates 9.1%

Bachelors 64.8%

Masters 6.8%

Doctorate 0.0%

view as table

Degree Level	% of user with this level of education
No Diploma	19.3%
High School	19.3%
Associates	9.1%
Bachelors	64.8%
Masters	6.8%
Doctorate	0.0%

view as graph

Ad Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an Ad Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on June 01, 2026

$67,669

Average $71,994/year

$75,596

$5,639

Average $6,000/month

$6,300

$1,301

Average $1,385/week

$1,454

$33

Average $35/hour

$36

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$75,596	$6,300	$1,454	$36
Average	$71,994	$6,000	$1,385	$35
25th Percentile	$67,669	$5,639	$1,301	$33

Salaries of jobs related to Ad Manager

Salary Trends for Ad Manager

Salaries for an Ad Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $67,507 in 2023 to around $66,889 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Ad Manager salary trends, .

Average Annual Salary of Ad Manager Over Time

2022

$???

2023

$67,507

2024

$67,618

2025

$66,889

2026

$???

2027

$???

Year	Average Annual Salary
2022	View More
2023	$67,507
2024	$67,618
2025	$66,889
2026	View More
2027	View More

Most common benefits for Ad Manager

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Where Does Our Salary Data Come From?

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