Know your market value with insights across roles — from individual contributors to executive pay and overall company compensation trends.
Access a suite of powerful calculators to make data-driven career decisions.
Automate pay cycles, manage job architectures, and ensure pay equity with AI-powered compensation platforms.
Access validated salary benchmarks, labor market trends, and minimum wage data to stay competitive.
Participate in and purchase industry-specific salary surveys to obtain the most accurate, peer-reported pay data.
As of August 01, 2026, the average salary for an Ad Manager in California is $79,414 per year, which breaks down to an hourly rate of $38.
However, an Ad Manager's salary can vary significantly. Here’s a look at the typical salary range:
Compensation Planning
Develop a Job Description
Pay Equity
2026 Compensation Trend
AI-Powered HR
Recruit with AI
Ad Manager Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $83,394 | $6,950 | $1,604 | $40 |
| Average | $79,414 | $6,618 | $1,527 | $38 |
| 25th Percentile | $74,646 | $6,220 | $1,435 | $36 |
Apple - Cupertino, CA
RedCircle - Los Angeles, CA
Lucidmotors - Newark, CA
Lucid Motors - Newark, CA
An Ad Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of an Ad Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Ad Manage... Level Ad Manager | $79,122 |
| Digital P... Level Ad Manager | $96,020 |
| Digital P... Level Ad Manager | $114,978 |
| Digital P... Level Ad Manager | $143,655 |
| Digital P... Level Ad Manager | $111,576 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Ad Managers. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Ad Manager roles, the industry you choose can affect earning potential by as much as 120% (the gap between the highest and lowest paying industries). Data shows that the Insurance and Aerospace & Defense sectors offer the strongest compensation, at 60% above the average. In contrast, Ad Manager positions in Internet or Biotechnology typically offer lower base pay, as these industries often view Ad Manager as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Insurance | $127,063 | $61.0 | 60% |
| Aerospace & Defense | $119,122 | $57.0 | 50% |
| Healthcare | $111,180 | $53.0 | 40% |
| Energy & Utilities | $103,239 | $50.0 | 30% |
| MFG Nondurable | $99,268 | $48.0 | 25% |
Understanding how an Ad Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $83,394 | $6,950 | $1,604 | $40 |
| Average | $79,414 | $6,618 | $1,527 | $38 |
| 25th Percentile | $74,646 | $6,220 | $1,435 | $36 |
Ready to take the next step in your career? Browse thousands of current Ad Manager job openings on our job board. Use the search bar below to find your perfect match.
Lucid Motors-LA
Newark, CA
Lucid Motors-LA | Newark, CA
About Lucid. At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technol... more
7 Days Ago
Fox
San Francisco, CA
Fox | San Francisco, CA
OVERVIEW OF THE COMPANYFox Corporation Under the FOX banner, we produce and distribute content through some of the world's leading and most valued brands, ... more
8 Days Ago
Abacus
San Francisco, CA
Abacus | San Francisco, CA
Titled Sales I5LocationHQ, USA, CA, San Francisco, 2nd StDescriptionEnterprise Account Executive - Ad Sales The ad sales team is responsible for the advert... more
8 Days Ago
DISQO
Los Angeles, CA
DISQO | Los Angeles, CA
Job Description. Job Description. DISQO is a leading provider of advertising intelligence, measuring brand and performance outcomes across every media chan... more
8 Days Ago
Telly, Inc.
Los Angeles, CA
Telly, Inc. | Los Angeles, CA
Job Description. Job Description. About Telly. Telly didn’t just build a new television—we shattered the business model behind it. Recognized by. Fast Comp... more
9 Days Ago
eBay
San Jose, CA
eBay | San Jose, CA
At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers... more
9 Days Ago
Get a Salary Increase
Analyze the market and your qualifications to negotiate your salary with confidence.
Search Job Openings
Search thousands of open positions to find your next opportunity.
Adjust Employee Salary
Individualize employee pay based on unique job requirements and personal qualifications.
Price My Industry Jobs
Get the latest market price for benchmark jobs and jobs in your industry.
Use Salary.com's Cost of Living Calculator to find out what income you need to maintain your standard of living in a different city and how much more or less money you need to budget for basic expenses.
Explore Cost of Living CalculatorSalary.com experts will help you thrive your workplaces.
Salary.com provides salary survey data for thousands of industry Jobs.
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Salary.com's CompAnalyst platform offers:
