Ad Tech Manager Salary in the United States

How much does an Ad Tech Manager make in the United States?

As of February 01, 2026, the average salary for an Ad Tech Manager in the United States is $88,230 per year, which breaks down to an hourly rate of $42.

However, an Ad Tech Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $102,765
  • Majority Range (25th-75th percentile): $81,224 to $95,838
  • Entry-Level (10th percentile): $74,844
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View as table View as graph 25% $81,224 10% $74,844 90% $102,765 75% $95,838 $88,230 50%(Median) Didn’t find job title? Click

Ad Tech Manager Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $95,838 $7,987 $1,843 $46
Average $88,230 $7,353 $1,697 $42
25th Percentile $81,224 $6,769 $1,562 $39
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Key Factors That Influence Ad Tech Manager Salaries

An Ad Tech Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Ad Tech Manager Salaries?

Experience is a primary driver of an Ad Tech Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $86,645
  • Early Career (1-2 years): $99,302
  • Mid-Level (2-4 years): $128,147
  • Senior-Level (5-8 years): $152,056
  • Expert (over 8 years): $144,044
Levels Salary
Ad Tech M... Level Ad Tech Manager$86,645
Relations... Level Ad Tech Manager$99,302
Relations... Level Ad Tech Manager$128,147
Relations... Level Ad Tech Manager$152,056
Business ... Level Ad Tech Manager$144,044
$86,645 0 yr
$99,302 < 2 yrs
$128,147 2-4 yrs
$152,056 5-8 yrs
$144,044 > 8 yrs
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What Am I Worth?

Top Paying Cities for Ad Tech Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $111,285
  • San Francisco: $110,191
  • Oakland: $107,747

What Skills Can Increase an Ad Tech Manager's Salary?

Demanded Skills for the Role:

  • Coaching (Mentioned in 5.09% Job Postings): Coaching is a form of development in which an experienced person, called a coach, supports a learner or client in achieving a specific personal or professional goal by providing training and guidance.
  • Business Development (Mentioned in 1.37% Job Postings): Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.
  • Credit Risk (Mentioned in 0.86% Job Postings): Credit risk is the possibility of loss due to a borrower's defaulting on a loan or not meeting contractual obligations.
See More Skills
Skills Demand Percentage
Coaching 5.09%
Business Development 1.37%
Credit Risk 0.86%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on an Ad Tech Manager's salary.
  • Project Management: Can increase your salary by up to 12%.
  • Critical Thinking: Can increase your salary by up to 9%.
  • Written Communication: Can increase your salary by up to 7%.
Skill Salary Salary % Increase
Project Management
$98,818
12%
Critical Thinking
$96,171
9%
Written Communication
$94,406
7%
Microsoft Office
$94,406
7%
Onboarding
$93,524
6%
Decision Making
$93,524
6%
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How Education impacts an Ad Tech Manager's Salary?

Your level of education can impact your salary potential. While many Ad Tech Managers enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Ad Tech Manager with a Bachelor's Degree is between $73,105 and $82,803).

Ad Tech Manager Salaries by Degree Level

Typical Education for Ad Tech Manager
Degree Level % of user with this level of education
No Diploma 0.6%
High School 7.3%
Associates 5.1%
Bachelors 63.3%
Masters 23.7%
Doctorate 0.0%
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Ad Tech Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an Ad Tech Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on February 01, 2026

Salary Trends for Ad Tech Manager

Salaries for an Ad Tech Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $69,880 in 2023 to around $70,368 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Ad Tech Manager salary trends, .

Average Annual Salary of Ad Tech Manager Over Time

2022
$???
2023
$69,880
2024
$70,936
2025
$70,368
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $69,880
2024 $70,936
2025 $70,368
2026
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2027
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Most common benefits for Ad Tech Manager

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Ad Tech Manager

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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