Manages the relationship with third party vendors and agencies to ensure all necessary contracts are negotiated and in place, they are compliant with the relevant code of practice requirements, and they deliver at or above expectations at events.
September 09, 2021
Develop marketing playbooks for key P2P, Cross-Border and Bill-Pay product use cases that contain positioning, messaging, audience engagement strategies, campaign creative framework, media strategy and finished campaign assets to drive product awareness, understanding and demand generation with targeted clients.
September 12, 2021
Support the global positioning of the brands/franchises by directing plans and programs to expand the market and product market share, as well as by providing recommendations for labeling improvements, etc.
October 10, 2021
Collaborate closely with Global Analytics & Insights (GA&I), Global Medical Affairs (GMA), Global Market Access & Pricing (P&MA) to ensure appropriate input into brand strategy, monitor implementation progress and propose pro-active mitigation plans.
December 02, 2021
Act or supports as product/franchise representative on internal and external R&D, manufacturing, regulatory, and other cross-functional committees and projects.
December 10, 2021
Create specialization tracks within the partner program consistent with the current go-to-market model and promote these tracks to new or existing channel partners.
February 07, 2022