Market Manager Salary in the United States

How much does a Market Manager make in the United States?

As of July 01, 2026, the average salary for a Market Manager in the United States is $124,173 per year, which breaks down to an hourly rate of $60.

However, a Market Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $145,916
  • Majority Range (25th-75th percentile): $112,538 to $135,554
  • Entry-Level (10th percentile): $101,945
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View as table View as graph 25% $112,538 10% $101,945 90% $145,916 75% $135,554 $124,173 50%(Median) Didn’t find job title? Click

Market Manager Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $135,554 $11,296 $2,607 $65
Average $124,173 $10,348 $2,388 $60
25th Percentile $112,538 $9,378 $2,164 $54
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Key Factors That Influence Market Manager Salaries

A Market Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Market Manager Salaries?

Experience is a primary driver of a Market Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $70,412
  • Early Career (1-2 years): $106,974
  • Mid-Level (2-4 years): $123,336
  • Senior-Level (5-8 years): $160,579
  • Expert (over 8 years): $197,498
Levels Salary
Marketing... Level Market Manager$70,412
Marketing... Level Market Manager$106,974
Market Ma... Level Market Manager$123,336
Marketing... Level Market Manager$160,579
Marketing... Level Market Manager$197,498
$70,412 0 yr
$106,974 < 2 yrs
$123,336 2-4 yrs
$160,579 5-8 yrs
$197,498 > 8 yrs
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What Am I Worth?

Top Paying Cities for Market Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $156,619
  • San Francisco: $154,905
  • Oakland: $151,640

What Skills Can Increase a Market Manager's Salary?

Demanded Skills for the Role:

  • Initiative (Mentioned in 4.96% Job Postings): Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
  • Email Marketing (Mentioned in 2.48% Job Postings): Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
  • CRM (Mentioned in 1.73% Job Postings): Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.
See More Skills
Skills Demand Percentage
Initiative 4.96%
Email Marketing 2.48%
CRM 1.73%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Market Manager's salary.
  • Product Management: Can increase your salary by up to 6%.
  • Partnering: Can increase your salary by up to 6%.
  • Product Marketing: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Product Management
$131,623
6%
Partnering
$131,623
6%
Product Marketing
$131,623
6%
Innovation
$130,382
5%
Insight
$129,140
4%
Go To Market
$129,140
4%
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Market Manager Salary by Industry: Top Paying Sectors

For Market Manager roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, Market Manager positions in Edu., Gov't. & Nonprofit or Retail & Wholesale typically offer lower base pay, as these industries often view Market Manager as a support function rather than a direct revenue driver.

The top paying industries for a Market Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Pharmaceuticals$149,008$72.020%
Energy & Utilities$142,799$69.015%
Financial Services$142,799$69.015%
Internet$142,799$69.015%
Software & Networking$142,799$69.015%

How Education impacts a Market Manager's Salary?

Your level of education can impact your salary potential. While many Market Managers enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Market Manager with a Bachelor's Degree is between $115,861 and $124,571).

Market Manager Salaries by Degree Level

Typical Education for Market Manager
Degree Level % of user with this level of education
No Diploma 0.3%
High School 2.9%
Associates 3.1%
Bachelors 55.6%
Masters 37.5%
Doctorate 0.7%
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Market Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Market Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on July 01, 2026

Salary Trends for Market Manager

Salaries for a Market Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $116,837 in 2023 to around $115,918 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Market Manager salary trends, .

Average Annual Salary of Market Manager Over Time

2022
$???
2023
$116,837
2024
$116,962
2025
$115,918
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $116,837
2024 $116,962
2025 $115,918
2026
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2027
View More

Most common benefits for Market Manager

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Market Manager

Here are companies hiring for Market Manager and their salaries, click below for more details.

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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