The salary of a Market Research Manager in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of March 01, 2025, the average annual salary for a Market Research Manager in the United States is $130,732. According to Salary.com, salaries can range from a low of $104,182 to a high of $157,268, with most professionals earning between $116,835 and $144,622.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $144,622 | $12,052 | $2,781 | $70 |
| Average | $130,732 | $10,894 | $2,514 | $63 |
| 25th Percentile | $116,835 | $9,736 | $2,247 | $56 |
An entry-level Market Research Manager with less than 1 year of experience earns about $123,485. With 1-2 years of experience, the average salary increases to $124,058. For 2-4 years of experience, the pay typically rises to $125,394. Senior-level professionals with 5-8 years of experience earn around $126,921, and those with over 8 years of experience can expect an average of $129,695.
| Levels | Salary |
|---|---|
| Entry Level Market Research Manager | $123,485 |
| Intermediate Level Market Research Manager | $124,058 |
| Senior Level Market Research Manager | $125,394 |
| Specialist Level Market Research Manager | $126,921 |
| Expert Level Market Research Manager | $129,695 |
| Entry Level | 6% |
| Mid Level | 5% |
| Senior Level | 4% |
| Top Level | 3% |
| Experienced | 1% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of March 01, 2025, our research reveals a significant shift in Market Research Manager compensation over the past six years. For example, the median salary increased from $118,845 in 2023 to approximately $119,127 in 2024. (For a detailed analysis of Market Research Manager salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Market Research Manager information for you to search for. Click on search button below to see Market Research Manager job openings or enter a new job title here.
Here are companies hiring for Market Research Manager and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $130,732 | 66.7% | ||
| Bonus | $11,894 | 6.1% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $10,911 | 5.6% | ||
| 401K/403B | $5,990 | 3.1% | ||
| Disability | $2,853 | 1.5% | ||
| Healthcare | $8,352 | 4.3% | ||
| Pension | $7,702 | 3.9% | ||
| Time Off | $17,554 | 9.0% | ||
| Total Compensation | $195,988 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.1% |
| High School | 1.6% |
| Associates | 1.4% |
| Bachelors | 31.6% |
| Masters | 59.9% |
| Doctorate | 5.3% |
What Am I Worth?
The average annual salary of Market Research Manager is $130,732. In case you are finding an easy salary calculator, the average hourly pay of Market Research Manager is $63; the average weekly pay of Market Research Manager is $2,514; the average monthly pay of Market Research Manager is $10,894.
A Market Research Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Market Research Manager earns the most in San Jose, CA, where the annual salary of a Market Research Manager is $164,069.
The highest pay for Market Research Manager is $157,268.
The lowest pay for Market Research Manager is $104,182.
Market Research Manager manages market research efforts for the organization. Sets policies and practices for gathering research on market conditions, competitors and consumer trends. Being a Market Research Manager analyzes and presents gathered research to sales, research and development, and management. Requires a bachelor's degree in area of specialty. Additionally, Market Research Manager typically reports to a head of a unit/department. The Market Research Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Market Research Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Research Design: A research design is the set of methods and procedures used in collecting and analyzing measures of the variables specified in the problem research. The design of a study defines the study type (descriptive, correlation, semi-experimental, experimental, review, meta-analytic) and sub-type (e.g., descriptive-longitudinal case study), research problem, hypotheses, independent and dependent variables, experimental design, and, if applicable, data collection methods and a statistical analysis plan. A research design is a framework that has been created to find answers to research questions.
Promotion: Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
