What are the main factors that influence a SEO Specialist's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

How does experience change A SEO Specialist's salary?

A SEO Specialist's salary grows with experience: a Search Engine Optimization Specialist I (2-4 years)earns $79,301, a SEO Specialist (4-7 years)earns $95,874, a Search Engine Optimization Specialist III (7+ years)earns $125,399, a Search Engine Optimization Manager (7+ years)earns $117,668,

What are the highest paying cities for a SEO Specialist?

SEO Specialist salary varies significantly by city. The top 3 highest paying cities in California for SEO Specialist roles are San Jose $121,785, San Francisco $120,451, Oakland $117,913.

How much do different types of SEO Specialist roles make?

Salaries for SEO Specialist level roles vary by specialization: Senior SEO Specialist: $129,233; SEO Technical Specialist III: $127,300; Technical PPC/SEO Specialist III: $127,210; SEO Technical Specialist II: $97,300; Seo Content Specialist: $89,058.

What specialized skills increase a SEO Specialist's salary?

Skills with high demand and low supply, such as Leadership (up to 5% premium), B2B (up to 4% premium), Initiative (up to 4% premium), directly translate to higher compensation. Employers pay more for these capabilities to gain a competitive edge.

SEO Specialist Salary in Fowler, CA

How much does a SEO Specialist make in Fowler, CA?

As of May 01, 2026, the average salary for a SEO Specialist in Fowler, CA is $96,759 per year, which breaks down to an hourly rate of $47.

However, a SEO Specialist's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $119,778
Majority Range (25th-75th percentile): $87,479 to $108,808
Entry-Level (10th percentile): $79,030

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SEO Specialist Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$108,808	$9,067	$2,092	$52
Average	$96,759	$8,063	$1,861	$47
25th Percentile	$87,479	$7,290	$1,682	$42

You may get higher pay by adjusting the following factors:

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Key Factors That Influence SEO Specialist Salaries

A SEO Specialist's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, skills and company size can directly affect your earning potential.

Top Paying Cities for SEO Specialists

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

San Jose: $121,785
San Francisco: $120,451
Oakland: $117,913

San Jose, CA $121,785

San Francisco, CA $120,451

Oakland, CA $117,913

New York, NY $111,172

Paramus, NJ $109,820

Queens Village, NY $109,816

Passaic, NJ $109,724

Bergenfield, NJ $109,715

Stamford, CT $109,503

Huntington, NY $109,463

Newark, NJ $108,750

Bridgeport, CT $108,546

Vallejo, CA $108,354

New Brunswick, NJ $108,315

Petaluma, CA $108,257

Middlesex, NJ $108,074

Somerset, NJ $108,006

Santa Cruz, CA $107,881

Boston, MA $107,292

Monterey, CA $106,953

Seattle, WA $106,732

Santa Rosa, CA $106,712

Los Angeles, CA $106,683

Juneau, AK $106,432

Washington, DC $106,326

Orange, CA $105,982

Santa Ana, CA $105,728

Long Beach, CA $105,631

Anaheim, CA $105,612

Anchorage, AK $105,563

Santa Maria, CA $105,274

Everett, WA $105,254

Danbury, CT $104,915

Bremerton, WA $104,781

Tacoma, WA $104,434

New Suffolk, NY $104,432

Sacramento, CA $104,405

Santa Barbara, CA $104,298

Trenton, NJ $104,192

San Diego, CA $104,192

Brockton, MA $104,086

Fairbanks, AK $103,850

Lompoc, CA $103,603

Lowell, MA $103,525

Ventura, CA $103,507

Nashua, NH $103,487

Stockton, CA $103,478

Modesto, CA $102,773

Poughkeepsie, NY $102,561

Olympia, WA $102,377

Kennewick, WA $102,377

New Haven, CT $102,338

Lawrence, MA $101,991

Hartford, CT $101,894

Riverside, CA $101,875

New Bedford, MA $101,778

Richland, WA $101,778

Bakersfield, CA $101,643

San Bernardino, CA $101,605

New Britain, CT $101,595

Atlantic City, NJ $101,595

New London, CT $101,556

Norwich, CT $101,527

Portsmouth, NH $101,508

Boulder, CO $101,303

Portland, OR $101,170

Worcester, MA $101,160

Minneapolis, MN $100,861

Philadelphia, PA $100,726

Honolulu, HI $100,407

Saint Paul, MN $100,361

Vineland, NJ $100,340

Providence, RI $100,060

Chicago, IL $99,780

Bellingham, WA $99,664

Springfield, MA $99,587

Baltimore, MD $99,558

Chico, CA $99,316

Pittsfield, MA $99,056

Manchester, NH $98,872

Spokane, WA $98,447

Denver, CO $98,438

Albany, NY $97,984

Troy, NY $97,945

Nassau, NY $97,842

Schenectady, NY $97,742

Wilmington, DE $97,665

Burlington, VT $97,530

Salem, OR $97,491

Portland, ME $97,192

Yakima, WA $97,096

Rochester, MN $96,796

Reno, NV $96,748

Fresno, CA $96,748

Milwaukee, WI $96,661

Detroit, MI $96,564

Ann Arbor, MI $96,548

Allentown, PA $96,535

Colorado Springs, CO $96,371

Syracuse, NY $96,323

Carson City, NV $96,323

Houston, TX $96,188

Eugene, OR $96,140

Gary, IN $96,024

Springfield, OR $95,947

Bismarck, ND $95,927

Galveston, TX $95,860

Medford, OR $95,715

Fort Collins, CO $95,676

Concord, NH $95,628

Austin, TX $95,599

Mesa, AZ $95,396

Reading, PA $95,386

Phoenix, AZ $95,377

Dallas, TX $95,348

Saint Cloud, MN $95,255

Madison, WI $95,126

Utica, NY $94,865

Rochester, NY $94,711

Des Moines, IA $94,701

Raleigh, NC $94,691

Atlanta, GA $94,546

Battle Creek, MI $94,517

Salt Lake City, UT $94,489

Lancaster, PA $94,344

Harrisburg, PA $94,209

Kansas City, MO $94,112

Champaign, IL $94,093

Kansas City, KS $94,093

Fort Worth, TX $94,083

Columbus, OH $94,067

Boca Raton, FL $94,044

Pittsburgh, PA $94,006

Richmond, VA $93,967

Indianapolis, IN $93,948

Cleveland, OH $93,938

Las Vegas, NV $93,822

Cincinnati, OH $93,822

Petersburg, VA $93,677

Huntsville, AL $93,533

Lansing, MI $93,468

Lebanon, PA $93,455

Pueblo, CO $93,446

Appleton, WI $93,417

Buffalo, NY $93,378

Dayton, OH $93,349

Racine, WI $93,330

Charlotte, NC $93,320

Saint Louis, MO $93,291

York, PA $93,233

Elkhart, IN $93,233

Gastonia, NC $93,215

Billings, MT $93,192

Beaumont, TX $93,166

Lorain, OH $93,146

Benton Harbor, MI $93,127

Toledo, OH $93,108

Binghamton, NY $93,060

Rock Hill, SC $93,050

Rockford, IL $93,002

Springfield, IL $92,963

Elyria, OH $92,953

Fargo, ND $92,953

Flagstaff, AZ $92,886

Fort Lauderdale, FL $92,828

Duluth, MN $92,770

Miami, FL $92,770

Cheyenne, WY $92,702

Grand Forks, ND $92,702

Bangor, ME $92,490

Cedar Rapids, IA $92,384

Durham, NC $92,343

Louisville, KY $92,335

Grand Rapids, MI $92,316

Hialeah, FL $92,306

Casper, WY $92,171

Scranton, PA $92,055

New Orleans, LA $92,026

Virginia Beach, VA $92,017

Akron, OH $91,968

Peoria, IL $91,843

Sarasota, FL $91,824

Nashville, TN $91,756

Omaha, NE $91,756

Green Bay, WI $91,756

Baton Rouge, LA $91,708

Charleston, SC $91,688

Jamestown, NY $91,640

Davenport, IA $91,640

Tucson, AZ $91,592

Saint Petersburg, FL $91,534

Tampa, FL $91,515

Evansville, IN $91,457

Port Arthur, TX $91,457

Bradenton, FL $91,418

Santa Fe, NM $91,244

Orlando, FL $91,070

Clearwater, FL $91,042

Canton, OH $90,839

La Crosse, WI $90,839

Albuquerque, NM $90,781

Newport News, VA $90,771

High Point, NC $90,742

Ogden, UT $90,704

Corpus Christi, TX $90,626

Norfolk, VA $90,568

Laramie, WY $90,568

Rock Island, IL $90,510

Saginaw, MI $90,491

Jacksonville, FL $90,482

Salisbury, NC $90,462

Boise, ID $90,443

Moline, IL $90,395

Fort Myers, FL $90,366

Memphis, TN $90,346

Tulsa, OK $90,298

Waterloo, IA $90,240

Spartanburg, SC $90,144

Lincoln, NE $90,095

Fort Wayne, IN $90,076

Provo, UT $90,066

Cedar Falls, IA $89,950

San Antonio, TX $89,912

Greensboro, NC $89,873

South Bend, IN $89,864

Savannah, GA $89,757

Muskegon, MI $89,719

Birmingham, AL $89,709

Winston Salem, NC $89,662

Lake Charles, LA $89,429

Anderson, IN $89,410

Lexington, KY $89,381

Augusta, GA $89,352

Greenville, SC $89,352

Lima, OH $89,275

Wichita, KS $89,265

Tuscaloosa, AL $89,265

Columbia, SC $89,178

Springfield, OH $89,159

Asheville, NC $89,004

Bloomington, IN $88,937

Knoxville, TN $88,589

Shreveport, LA $88,579

Wilmington, NC $88,454

Roanoke, VA $88,454

Topeka, KS $88,280

Frankfort, KY $88,269

Oklahoma City, OK $88,203

Chillicothe, OH $88,164

Longview, TX $88,155

Melbourne, FL $88,145

Sioux Falls, SD $87,990

Mobile, AL $87,981

Terre Haute, IN $87,942

Altoona, PA $87,884

Amarillo, TX $87,817

Killeen, TX $87,788

Fayetteville, AR $87,710

Chattanooga, TN $87,681

Sioux City, IA $87,595

Idaho Falls, ID $87,575

Lynchburg, VA $87,498

Gainesville, FL $87,372

Portsmouth, OH $87,324

Little Rock, AR $87,305

Lafayette, LA $87,266

Youngstown, OH $87,266

Daytona Beach, FL $87,208

Clarksville, TN $87,199

Pensacola, FL $87,189

Temple, TX $87,182

Hopkinsville, KY $86,899

Erie, PA $86,880

Florence, SC $86,841

Charleston, WV $86,687

Great Falls, MT $86,639

Macon, GA $86,503

Tallahassee, FL $86,494

Fayetteville, NC $86,474

Waco, TX $86,455

Helena, MT $86,388

Pine Bluff, AR $86,351

Vincennes, IN $86,233

Lubbock, TX $86,194

Alamogordo, NM $86,137

Twin Falls, ID $86,050

Rapid City, SD $86,021

Jackson, MS $85,847

Huntington, WV $85,840

Greenville, MS $85,837

Parkersburg, WV $85,739

Montgomery, AL $85,721

Wichita Falls, TX $85,625

Springfield, MO $85,625

Biloxi, MS $85,577

Monroe, LA $85,480

Johnstown, PA $85,412

Sumter, SC $85,374

Columbus, GA $85,364

Pascagoula, MS $85,181

Abilene, TX $85,181

Kingsport, TN $84,930

Albany, GA $84,930

Gulfport, MS $84,901

Alexandria, LA $84,582

Fort Smith, AR $84,341

El Paso, TX $84,080

Las Cruces, NM $83,645

Harlingen, TX $83,400

Pocatello, ID $83,385

Florence, AL $83,259

Brownsville, TX $83,240

Mcallen, TX $83,037

Dothan, AL $82,902

Columbus, MS $82,328

Altus, OK $81,878

Lawton, OK $81,695

Pierre, SD $81,347

What Skills Can Increase a SEO Specialist's Salary?

Demanded Skills for the Role:

Analysis (Mentioned in 6.04% Job Postings): Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
Organic Search (Mentioned in 4.19% Job Postings): Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay-per-click advertising).
KPI (Mentioned in 1.86% Job Postings): KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective.

See More Skills

Skills	Demand Percentage
Analysis	6.04%
Organic Search	4.19%
KPI	1.86%

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a SEO Specialist's salary.

Leadership: Can increase your salary by up to 5%.
B2B: Can increase your salary by up to 4%.
Initiative: Can increase your salary by up to 4%.

Skill	Salary	Salary % Increase
Leadership	$101,597	5%
B2B	$100,630	4%
Initiative	$100,630	4%
Innovation	$99,662	3%
Project Management	$99,662	3%
Presentation	$99,662	3%

Get Latest Data

SEO Specialist Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a SEO Specialist's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on May 01, 2026

$87,479

Average $96,759/year

$108,808

$7,290

Average $8,063/month

$9,067

$1,682

Average $1,861/week

$2,092

$42

Average $47/hour

$52

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$108,808	$9,067	$2,092	$52
Average	$96,759	$8,063	$1,861	$47
25th Percentile	$87,479	$7,290	$1,682	$42

Salaries of jobs related to SEO Specialist

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