What to Expect Salary

How much does the What to Expect Pay for employees?

As of August 2026, the average annual salary for employees at What to Expect in the United States is $112,600. This translates to an approximate hourly wage of $54. Salaries at What to Expect typically range from $99,021 to $127,353 annually, reflecting the diverse roles and experience levels within the company. What to Expect’s salaries are influenced by a wide range of factors including job role, department, years of experience, and location.
DISCLAIMER: The salary range presented here is an estimation that has been derived from our proprietary algorithm. It should be noted that this range does not originate from the company's factual payroll records or survey data.

How Much Does What to Expect Pay for Different Roles?

Explore detailed salary information for specific jobs at What to Expect. The table below outlines the annual salary ranges for popular roles within the company, helping you benchmark potential earnings. Use 'View by Card/Table' option to find the data most relevant to your career path.
DISCLAIMER: The salary range presented here is an estimation that has been derived from our proprietary algorithm. It should be noted that this range does not originate from the company's factual payroll records or survey data.
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Current Job Openings at What to Expect

Ready for your next career move? Explore current job openings at What to Expect. Use the search tool below to find available positions by title and location and apply directly to start your career.

Is What to Expect’s Pay Competitive? Salary Benchmarking Analysis

How does What to Expect’s compensation stack up against the market? This analysis visualizes their annual average salary compared to its industry benchmark and key peer companies.
Peer Company & Industry Benchmarking
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Average Salary ($/year)
What to Expect
Retail & Wholesale
Surface Nursery Inc
Tom Wood Subaru
Industry Comparison
Our data shows that, on average, compensation at What to Expect is below the average for the U.S. Retail & Wholesale industry by approximately 9%. This positioning suggests their pay is below the market average within their sector.
Peer Company Comparison
To provide a broader market perspective, we compared What to Expect average annual salary with several similar companies. What to Expect average salary of $112,600 is higher than Surface Nursery Inc, which has an average salary of $97,738. It is higher than Tom Wood Subaru, with their average salary at $93,012. This places What to Expect in a competitive position among its peers.
See Your True Competitors
The companies behind the question marks could be hiring your best people. Don't operate with incomplete data. Unlock your full competitive view with Salary.com for Business to precisely benchmark salaries, benefits, and more against your true competitors.

Employee Reviews: Working at What to Expect

Considering a career at What to Expect? Explore authentic employee reviews to learn about the work environment, career growth opportunities, pay transparency and benefits. These first-hand insights can help you set realistic compensation expectations and make informed career decisions.
The role is straightforward with clear responsibilities. The retail discounts are a nice perk. The workplace environment is standard for the industry, with typical challenges but nothing overwhelming. The Wholesale team is efficient, and the company provides good resources. Friendly workplace with good communication from leadership.
Highly recommend for those seeking long-term growth. The leadership is transparent, and the team is collaborative. The management team is supportive, and the company provides good training programs. I’ve had multiple growth opportunities since joining. Steady hours and predictable tasks. The team is professional, and communication flows smoothly. Communication is clear, and the workload is balance...
It’s a solid workplace for retail professionals. Regular training sessions provided. It’s a good fit if you prefer predictability in your role. Hard work is rewarded, and there are frequent team appreciation events.

What to Expect Overview

Website
www.whattoexpect.com
Founded In
1997
Employees
<25 employees
Industry
Retail & Wholesale
Headquarter Address
345 Hudson St New York City New York NY 10014
Revenue
$10 Million - $50 Million
Phone Number
+1 2127129764
Social Media
About What to Expect
WhatToExpect.com, published by Everyday Health, Inc., is the online home to Heidi Murkoff's globally recognized parenting and pregnancy brand, WhatToExpect.com®. Offering original content and innovative tools for pregnancy and parenting every step of the way, the digital reach is 4 million women through desktop and mobile, with a community activity every 1.5 seconds. eidi Murkoff, author of the be

What Benefits Does What to Expect Offer Beyond Salary?

A competitive compensation package is more than just a salary. What to Expect offers a comprehensive benefits package designed to support your health, financial future, and overall well-being. Below are the most common key benefits:
Social Security
401(K)
Disability
Healthcare
Pension
Time Off (days)
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How Much Should You Be Earning?

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What Is the Cost of Living Near New York?

Understanding the cost of living near New York is key to truly evaluating a salary offer or your current compensation at What to Expect.
New York City's Cost of Living Index is approximately 204.5 (104.5% more than US average; 63.5% more than NY average). Extremely expensive globally, driven by exorbitant housing. Extensive MTA subway/bus. When planning your budget based on a salary from What to Expect, consider these typical monthly expenses:
Expense Category Estimated Monthly Cost Key Considerations / Notes
Housing (1-BR Apt Rent) $3,500 - $5,000+ (Highly variable by borough) A significant portion of What to Expect salary. Location choices impact this heavily.
Utilities (Basic) $150 - $250 Electricity, Heating, Cooling, Water etc.
Public Transportation $127 (MTA 30-day MetroCard) Essential for most commuters; car ownership is costly.
Groceries (Single Person) $450 - $700 Can be higher with more dining out or specialty stores.
Personal & Leisure $500 - $1,000+ Dining out, entertainment, shopping. Highly variable.
Healthcare (Individual) $450 - $800+ Varies significantly by plan & employer contribution.
Subtotal (Excluding Taxes) $5,177 - $7,877+ This subtotal does not include income taxes (federal, state, local), which can significantly impact your take-home pay.

FAQs of What to Expect

1. What is the typical salary range (low to high) for most roles at What to Expect?

The typical annual salary range for most roles at What to Expect is approximately from $99,021 to $127,353. It's important to remember that these are overall averages, actual salaries vary significantly based on specific job titles, years of experience, skills, and location.

2. How much does What to Expect pay compared to Surface Nursery Inc?

The average annual salary at What to Expect is $112,600, or an hourly wage of $54, in comparison to Surface Nursery Inc which pays $97,738 per year or $47 per hour.

3. Do salaries differ significantly between departments at What to Expect?

Yes, salaries often differ between departments at What to Expect due to varying market demand for specific skill sets and the nature of the roles. For example, technical roles in Engineering or IT may command different salary ranges compared to roles in Marketing or Human Resources.

4. How does experience level affect salary at What to Expect?

Experience level is a significant factor in determining salary at What to Expect, as it is with most employers. Generally, employees with more years of relevant experience and a proven track record can command higher salaries. For example, a senior-level role will typically have a higher pay band than an entry-level or mid-career position within the same job family.

5. How can I determine if a salary offer from What to Expect in New York is fair given the local cost of living?

To determine if a salary offer from What to Expect in New York is fair, first compare the gross salary to our data for similar roles at What to Expect and its competitors (see our similar company salaries section) . Then, critically, use our "Cost of Living Insights for New York" to understand its purchasing power.

6. What factors influence salary increases at What to Expect?

Salary increases at What to Expect are likely influenced by a combination of factors, including: individual employee performance against set goals, overall company performance and profitability, budget availability, changes in the market rate for similar roles (market adjustments), and sometimes cost-of-living increases.