Paid Social Senior Program Manager

About this role: This position is responsible for planning, executing, optimizing, and reporting of paid social media campaigns across branded platforms for clients in both B2B as well as B2C sectors. This individual contributor will play a key role in developing in-house paid social campaigns and supporting agency-led paid programs. The incumbent will work at 401 South Tryon Street in Charlotte, NC and is required to be in the office 3 days a week. The Wells Fargo job profile is Senior Marketing Consultant. In this role, you will: Execute social media campaigns across various platforms including paid social (Meta, Instagram, LinkedIn, Twitter, Pinterest, Snapchat & TikTok) Provide continuous optimization of live media campaigns to reach client goals and KPIs Identify and develop relevant tactics and targeting on new platforms Leverage first and third-party data to build advanced audience targeting and segmentation Drive engagement, impressions, awareness, thought leadership, and lead conversions Ensure messaging aligns with social media guidelines and is consistent across channels Establish KPIs and benchmarks to measure effectiveness Collaborate with key stakeholders and offer insights to influence decision-makers Subject Matter Expert (SME) with social media best practices and trends Identify alignment gaps, potential issues and solutions to mitigate risks Enforce workflow processes to ensure standardized approach, management, and activation Required Qualifications: 4 years of Marketing, E-business, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education Desired Qualifications: Experience managing paid social media campaigns either for a brand or at an agency Experience working with various social media platforms (i.e. Meta, Instagram, LinkedIn, Twitter, Pinterest, Snapchat & TikTok) Experience with paid social media execution, media buying, bid types, etc. Experience with web-based research tools, methodologies, and digital analytics Experience presenting information that persuades, and enhances understanding at all levels Experience consulting and influencing leaders, partners, and peers Office Locations: 401 South Tryon Street - Charlotte, NC Posting End Date: 3 Apr 2024 *Job posting may come down early due to volume of applicants. We Value Diversity At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements. Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process. Applicants with Disabilities To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo. Drug and Alcohol Policy Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more. 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