What are the responsibilities and job description for the Manager, Key Account Marketing position at KPMG?
Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Working Mother Magazine, Diversity Inc. and others. If you're as passionate about your future as we are, join our team.
KPMG is currently seeking a Manager, Key Account Marketing to join our Marketing organization.
Responsibilities:
- Develop marketing plans that prioritize account goals and drive client demand, focused on tailored and measurable account-based marketing and client experience initiatives such as client events, collateral, share forums, digital and social programs
- Create and execute strategic relationship development programs that align to the client journey by activating and deploying relevant industry and functional marketing campaigns to clients and targets at top financial services clients
- Manage contacts, client activity and data integrity which includes campaign management, follow up activities and tracking and reporting
- Apply an understanding of the firm brand, solutions, corporate assets, industry trends and data driven insights to drive demonstrable growth for each assigned account
- Share and enable account-based marketing and strategic account management best practices across the account team, global, national and industry networks
- Support sales and the account lead partners to foster and grow strategic client relationships; identify external client relationships mapped to buyer groups that feed account growth and strategic marketing plan
Qualifications:
- Minimum five years of recent marketing, account management or relevant experience, preferably in a professional services or financial services environment; Salesforce experience preferred
- Bachelor's degree from an accredited college or university
- Excellent communication skills and ability to work closely with senior leadership
- Progressive and strategic account management and account-based marketing strategy on large global or complex accounts, preferably financial services/insurance accounts
- Understanding of Salesforce including Campaigns, Leads/Contacts, Accounts/Clients, Activities, and Reporting
- Experience using Trailheads, Dashboards, Analytics Studio, and Opportunities is a plus; experience leveraging CVENT, Introhive, BoardEx also a plus
KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.
KPMG does not currently require partners or employees to be fully vaccinated or test negative for COVID-19 in order to go to KPMG offices, client sites or KPMG events, except when mandated by federal, state or local law. In some circumstances, clients also may require proof of vaccination or testing (e.g., to go to the client site).