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Digital Ad Buyer

McGrath Family of Dealerships
Rapids, IA Full Time
POSTED ON 5/31/2024
Roadmaster Marketing is seeking a Digital Ad Buyer to join our plucky, ragtag team. The Buyer will be tasked with kickstarting digital projects, analyzing data, reporting on results, and captaining effective digital marketing strategies, all while ensuring that our clients get the most bang for their buck.

Ideal Candidates For This Position Will Be

  • Innovative dynamos - You’ve got ideas and are willing to try ‘em out and analyze what happens.
  • Critical thinkers - You pay attention to the little things and know how the pieces come together.
  • Savvy So-and-so’s - The right hat for the right situation. Up-to-date on tactics, tools, and technology to get ads in front of the right people.

Experience in working with an ad budget is a must. In this role you will be directly responsible for digital ad buy on Google and Meta, as well as display, preroll, and streaming TV.

The right person will also have these traits and skills:

  • Creativity – Someone who thinks outside of the box, especially when it comes to new ideas or problem solving.
  • Positivity – Working as part of the team toward a common goal, completing projects while maintaining a nurturing outlook.
  • Organization & Planning – Easily able to prioritize and successfully manage multiple projects/deadlines. Plans, organizes, and schedules like a sparkling wonder, while maintaining focus on critical factors and priorities.
  • Mission Statement Believer – You resonate with and are motivated by our goal to craft unique brand stories that captivate and distinguish our clients in the marketplace.

Roadmaster Marketing is a team of driven individuals chock-full of enthusiasm and imagination. We love what we do and when Monday rolls around, we’re ready to punch it in the face.

Responsibilities

  • Create advertising strategies, campaigns, ad groups, ads, keywords, bids, and budgets for accounts
  • Ensure all campaigns are in full alignment with brand identity and expectations.
  • Manage all paid advertising channels/products, including but not limited to: Google, YouTube, Facebook, Instagram, and Snap.
  • Work with multiple advertising verticals including search, programmatic, and social.
  • Provide complete and accurate data for weekly and monthly reports, such as conversion optimization, keyword research, and targeting.
  • Knowledgeable and confident in making recommendations for improvement in areas that require TLC.
  • Maintain up-to-date information on industry progress and paid advertising best practices.

Position Requirements

  • Minimum 2 years of digital marketing experience
  • Google Analytics and Facebook Ads experience required
  • Google AdWords certification, as well as other key advertising and marketing certifications
  • Experience making recommendations on ad budgets and ad management strategies
  • Knowledge of Retargeting/Remarketing, Display and Video Advertising
  • Experience analyzing social advertising data

Benefits

  • Health/Dental/Vision Insurance
  • Robust Paid Time Off and Vacation Policy (Available on Day One!)
  • Expanded Parental Leave
  • Upward Opportunities in a Growing Company
  • 401k Retirement Savings with Match
  • Flexible Schedule
  • Paid Training

Due to the responsibilities of this role, it is essential that this position be filled on a full-time basis only. Full-time in-office is preferred, however, hybrid schedules can be discussed.

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