Product marketing specialist

Description

Product Marketing Specialist - RemoteAnnual Salary Range : $75,000.00 to $90,000.00 depending on experience.

Headquartered in Lake Forest, California, Toshiba America Business Solutions, Inc. was formed in October 1999 as an independent operating company of Toshiba Corporation, the eighth largest integrated electronic and electric equipment company in the world with more than 150,000 employees globally and more than $43 billion in annual sales.

We have an exciting opportunity at our Lake Forest, CA headquarters for a

Product Marketing Specialist.

This position will assist in planning and organizing product marketing activities for assigned product line(s) or subset of a product line in order to optimize profit and meet marketing, financial and corporate growth objectives and development marketing plan(s), value proposition and positioning while ensuring alignment with Toshiba's strategic initiatives.

Summary : Create, update, and launch product marketing plans as assigned. Collaborate with Marketing Team to create and implement compelling messaging.

Responsible for marketing analytics and recommendations as assigned to ensure product success. Assist with general marketing management for assigned TABS products through the lifecycle in support of EID business objectives.

This role will report into the Solutions Marketing department, supporting the software and services product segment

of Output / Print Management offerings.Responsibilities : Create or assist in the development of marketing plans / programs for specific product(s) to establish, enhance or distinguish product placement within Toshiba portfolio and competitive arena.

Collaborate with Marketing Team to ensure business objectives are met through effective marketing analysis, marketing communications and branding of products.

May work with cross functional teams to define and understand the impact of buyer personas or target audience.Act as new product Liaison and assist in the implementation of business plans and product positioning in the Toshiba portfolio and general marketplace.

Assess product marketing information and translate into appropriate marketing awareness campaigns. Create / Implement promotional materials / activities (events, blogs, media, and other marketing tools) to achieve marketing objectives.

Support product launches based on established time schedules.Conduct market research and monitor competitive activity. Analyze data (product / pricing) where appropriate and identify market trends to ensure Toshiba product portfolio meets current and future customer requirements.

Perform research regarding partner selection and impact on Toshiba offerings. Makes recommendations to management and may research alternatives to strengthen TABS market position.

Generate marketing reports (i.e., product performance metrics, profit margins, salesvolume, etc), and create marketing presentations as needed.

May identify problem areas and makes recommendations to management.Perform other related duties as assigned.

Qualifications : BS or BA degree in Marketing or a related discipline or equivalent.Minimum of 3 or more years in product marketing with demonstrated emphasis in product lifecycle management,market research, product analysis, lifecycle analysis, and competitive positioning.

Must be comfortable assessing marketing plans and making recommendationsMust be organized and detail oriented with the ability to meet deadlinesStrong collaboration skills with the ability to work with cross function teamsAbility to work in a fast-paced environment with changing prioritiesGood verbal and written communication skills.

Must have good business acumen

Toshiba America Business Solutions, Inc. offers a competitive salary and generous benefits package including the following : Group health coverage (medical, dental, & vision)Employee Assistance ProgramsPre-tax spending accounts401(k) planCompany provided life insurancePet InsuranceEmployee discountsGenerous paid holiday schedule, paid vacation & sick / personal business / volunteer days

Toshiba America Business Solutions is an equal opportunity / affirmative action employer that evaluates qualified applicants without regard to age, ancestry, color, religious creed, disability, marital status, medical condition, genetic information, military or veteran status, national origin, race, sex, gender, gender identity, gender expression and sexual orientation or any other protected factor.

We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.Individuals who need a reasonable accommodation because of a disability for any part of the employment process should email to request an accommodation.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Last updated : 2024-05-16