Search Director

We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives.

Razorfish is searching for a Freelance Search & Social Director (6 month contract) that will be responsible for leading the success of a global electronics client's eCommerce initiatives by providing thought leadership on campaign strategies and optimization, building strong relationships and establishing clear lines of communication with clients, partners, and internal stakeholders. As the Social Director of eCommerce you'll manage the strategy and oversee planning, optimization and reporting of client campaigns particularly as they relate to the client's paid social and paid search growth and acceleration strategy. The Search & Social Director must have a mastery of social eCommerce in Facebook/Instagram, TikTok, Pinterest etc. and expertise in Google and Bing Paid Search and Sponsored Product Listings.

The ideal candidate must have strong team management, and expert-level eCommerce experience. Our eCommerce team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader who is keen to submerge themselves into a number of projects.

Role Objectives:

• Motivate and manage an eCommerce team in the creation, development, and execution of campaigns to meet/exceed expectations within budget and time parameters
• Oversee the client's strategy and growth of social channels such as Facebook/Instagram, TikTok, Pinterest and more
• Successfully own search strategy including audience development and optimizations across the eCommerce industry
• Facilitates internal training/knowledge sharing within Search discipline
• Owns a Search discipline development initiative (e.g. marketing, publisher relations committee, analytics, training program)
• Supports Search VP with team administrative duties (performance management, recruiting, retention, knowledge sharing)
• Develops thought capital and POVs related to Search and digital landscape in general
• Be the subject matter expert and educate teams and clients of the eCommerce retail environment
• Build end-to-end eCommerce strategy and plans for the client
• Assist internal teams within the Commerce practice in growing each client’s business
• Work with cross-functional teams to provide insight and recommendations
• Develop, manage, and monitor client service delivery executions of the assigned accounts
• Oversee process development and execution management
• Assures quality control of all media planning and implementation
• Prepare and present annual financial and staffing plans
• Implement planning process for the assigned accounts and holistic media planning across paid search platforms and initiatives
• Coordinate efforts across different digital media channels to drive optimized recommendations
• Continuously evaluate and improve upon all digital media opportunities
• Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
• Motivate, lead, and manage internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
• Drive adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
• Conduct performance reviews and career path plans
• Provide training to direct reports as needed
• Facilitate the development and documentation of best practices for improving operational efficiencies within the team and the group
• Foster strong relationships with internal teams and client groups
• Develop action plans for achieving and measuring media success, including setting key metrics, measurement and optimization strategies
• Advocate the value of eCommerce and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channels
• Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies
• Lead presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop, manage, and monitor client P&L’s for assigned accounts
• Implement holistic media planning
• Introduces Process Development Input, Quality Assurance and Best Practices Input
• Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
• Develops a complete understanding of each client’s goals, markets, needs and expectations
• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
• Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
• Communicates and implements a Participation Planning Process for all assigned accounts
• Solves client problems and uses conflict management skills within a professional environment
• Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement

• Bachelor’s degree or higher with a concentration in marketing, advertising, business, or equivalent
• 7-10 years of account management experience in online advertising, direct marketing, or e-commerce with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
• Must have hands-on-keyboard Paid Social eCommerce experience such as campaign set-up, execution and optimization
• Must have hands-on-keyboard Paid Search shopping ads experience such as campaign set-up, execution and optimization
• 5 years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
• 5 years of team management experience
• Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
• Understanding of best practices for leveraging social media for brand communication
• Knowledge of statistical methods and testing methodology preferred
• Deep knowledge of ad serving platforms and online analytic solutions
• Excellent relationship building, diplomacy, and decision-making skills with the ability to think creatively.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

All your information will be kept confidential according to EEO guidelines.