Reading Municipal Light Department

• Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership. 
• Designs and executes market research (such as customer surveys).
• Gathers and analyzes information related to demand for products and services, and efficacy of existing marketing campaigns and strategies and collaborates in the development of new marketing programs.
• Negotiates contracts for services needed to execute a marketing strategy.
• Conducts pricing research and analysis, in cooperation with the purchasing team, to ensure competitive product and service pricing/rate projections and analyzes and evaluates all financial aspects of product development.
• Composes correspondence, media messages, articles, press releases, announcements, presentations, and other oral/written communications to meet RMLD’s outreach needs Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
• Collaborates, participates in, and coordinates promotional activities or trade shows.
• Establishes and maintains positive external relationships with individuals, businesses, and community-based organizations that support RMLD’s marketing efforts.
• Acts as a liaison with the media including “Storm Liaison.”

• Prepares and coordinates all RMLD special events and functions for external customers including visits, tours, presentations, and meetings. (Examples include Public Power Week events, Business Expo, Boy/Girl Scouts, Senior Center events, etc.).
• Represents RMLD at community and marketing events (i.e., tree lighting ceremony, health and science fairs, Family Day, etc.).
• Reviews, maintains and evaluates the budget for the marketing functional area.
• Assists with the development, implementation, monitoring, and revisions of policies and procedures relating to the marketing and community relations functional area.
• Responsible for updating and maintaining the Marketing and IRD portion of RMLD’s website.
• Attends RMLD Board of Commissioners and RMLD Citizens’ Advisory Board meetings on an “as needed” basis for public relations related items.
• Coordinates the distribution of media coverage of RMLD Board meetings to all cable stations that RMLD serves.

• Ability to synthesize and distill concepts and data into a clear message.
• Excellent verbal and writing skills.
• Excellent ability to make presentations and communicate with the public, sometimes under stressful conditions.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Proven problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to create and manage budget.
• Ability to conceptualize and create graphics that help communicate messages.
• Proficient with Microsoft Office Suite or related software.

• Minimum of 5 years' experience in marketing or marketing/communications capacity.
• Experienced in making public presentations, answering questions, and overcoming objections.
• Successful experience in social media promotion, including the creation of videos and podcasts.

• Ability to recognize the impact of various events, policies, procedures that reflect on the image of the RMLD from the perspective of a distinct group of customers and the overall public.
• Should understand implications of political interaction working in a municipal utility context.
• Must be able to offer ideas that may enhance the Department’s public image.
• Inquisitiveness is valued

• Ensure that departmental information, (i.e., educational programs, etc.) is properly created, marketed, disseminated within existing policies, procedures, and programs.

• Ability to take responsibility, make decisions and operate under minimal supervision.