Marketing Specialist

Renewaire
Madison, WI Full Time
POSTED ON 3/12/2024 CLOSED ON 5/9/2024

What are the responsibilities and job description for the Marketing Specialist position at Renewaire?

Description:

RenewAire, an industry-leader in Energy Recovery Ventilation systems, is seeking a creative, curious and collaborative Marketing Specialist to join our stellar marketing team as we begin to collaborate with our sister companies under the Solar & Palau family!


As Marketing Specialist, you will play a crucial role in coordinating with other marketing and sales professionals to implement innovative campaigns for branding/product launches of our Energy Recovery Ventilation solutions.

WHAT YOU WILL DO

  • Develop marketing materials for internal and external customers to drive growth and engagment via print, digital, web, social media and event marketing
  • Monitor and maintain RenewAire website(s) and other CMS tools and report performance of marketing campaigns
  • Assist with the development of new production introductions and rollouts via marketing collateral
  • Assist in the planning and coordination of corporate functions and marketing events such as industry trade shows (regional and national), Ventilation Workshops, Ventilation Solutions Vehicle, annual Rep Council etc.
Requirements:
  • Associate’s or Bachelor’s degree in Communications, Marketing, Graphic Design or related field is preferred.
  • Must have a graphic design portfolio that showcases a broad production and design skill set, while also demonstrating the ability to successfully build assets that carry a significant amount of detail.
  • At least 2 years of graphic design, video production, and website maintenance experience in a growth-driven, fast-paced environment.
  • Must be adept at extending established brand standards and voice from one piece to various others
  • Experience with website design and maintenance as well as the implementation and execution of social media campaigns
  • Technical proficiency in the following: Adobe InDesign, Photoshop, Illustrator, PremierePro or AfterEffects, PowerPoint, Content Management Systems (WordPress preferred), Microsoft 365 Office suite.
  • Familiarity with B-to-B marketing practices, strategies and methodologies is preferred.

OTHER COMPETENCIES

  • Strong creative and ideation skillset
  • Ability to complete multiple projects, under tight deadlines
  • Ability to communicate ideas with internal and external staff
  • High attention to details and accuracy
  • Ability to work independently with little supervision Problem solving skills
  • Continuous improvement mindset
  • Knowledge of search engine optimization (SEO) best practices desired
  • Experience in UX/UI desired
  • Experience in CAD desired
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