What are the responsibilities and job description for the Digital Marketing Manager position at Robert Half?
Candidate must be able to commute to Wilmington, DE office 3 days a week.
Responsibilities:
With a focus on digital marketing strategy and innovation (with a heavy emphasis on social media), the marketing strategy lead will develop, plan and execute compelling creative and testing strategies across our mid-funnel and lower funnel marketing ecosystem to deliver an optimized segment-based strategy.
Qualifications:
- Bachelor’s degree required
- 6 years of marketing experience with strong understanding of paid media, social, and acquisitions marketing experience preferred.
- Innovative marketer with demonstrated leadership, strong communication, interpersonal skills, and creative problem-solving skills
- Experience with developing 360 marketing campaigns, with a focus on measurable results and new account growth
Ideal candidates would possess the following:
- Be a results oriented self-starter, effective at prioritizing and managing multiple initiatives concurrently, ability to balance tactical deliverables with strategic thinking
- Comfortable working with complex campaign results to develop insights
- Strong relationship management skills, working in collaboration with cross-functional teams and external agencies
- Sense of confidence dealing with data, with the ability to draw meaningful insights
- Develop and bring new concepts to market to drive brand health metrics and new customer acquisitions
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