Digital Specialist

Responsibilities:

• Design and implement comprehensive digital marketing strategies to achieve business objectives.
• Analyze market trends and competitor activities to refine strategies.
• Develop, execute, and manage digital campaigns across various channels (e.g., paid social media, display advertising, email, SEO, PPC).
• Monitor campaign performance and make data-driven adjustments to optimize results. Work with agency of record on implementation.
• Utilize tools like Google Analytics, SA360, social media insights, and other metrics to track performance.
• Prepare detailed reports on digital marketing performance, highlighting key metrics and ROI.
• Oversee the creation of engaging content tailored to target audiences.
• Ensure that content is aligned with brand voice and strategy.
• Implement and manage SEO strategies to improve organic search visibility.
• Oversee SEM campaigns, including keyword research, ad creation, and bid management.
• Develop and manage social media strategies to increase brand awareness and engagement.
• Monitor social media channels and engage with the audience as needed.
• Work closely with other departments, such as sales, design, and product teams, to align digital efforts with overall business goals.
• Liaise with external agencies and vendors as required.
• Manage digital marketing budgets and allocate resources effectively.
• Track expenditures and ensure that campaigns are delivered within budget.
• Stay up-to-date with the latest digital marketing technologies and trends.
• Implement and utilize digital tools for automation, analytics, and optimization.

Qualifications:

• Experience: 2 years of experience in digital marketing or related fields.
• Education: Bachelor’s degree in Marketing, Business, or a related field. Advanced certifications (e.g., Google Analytics, HubSpot) are a plus and automotive industry.
• Technical Skills: Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, Paid Social, CRM systems).
• Analytical Skills: Strong ability to analyze data and derive actionable insights.
• Communication: Excellent verbal and written communication skills.
• Creativity: Ability to develop innovative digital strategies and content.
• Project Management: Strong organizational skills and experience managing multiple projects simultaneously.