Marketing Operations Specialist

Description

We are seeking a Marketing Operations Specialist based in Ames, Iowa. This role is in the service industry and offers a long-term contract employment opportunity. The Marketing Operations Specialist will play a crucial role in supporting various cross-functional teams in campaign planning, execution, optimization, and measurement across our marketing tech stack.

Responsibilities

• Ensure flawless execution of programs and data attribution across the marketing organization as a key member of the Marketing Automation Team.
• Implement an Account Scoring attribution model in Marketo.
• Manage database health and hygiene, including field management/database size and ongoing deletion.
• Collaborate with the Data Science and Marketing Ops Data team to implement app user restrictions.
• Assist in the integration of Hubspot workflows into Marketo.
• Conduct market share, win/loss, campaign analysis, and provide valuable insights to teams across all solutions.
• Oversee operational aspects of the company's marketing campaign efforts from campaign logic and testing to execution.
• Utilize multiple data sets to provide valuable insights for various teams.
• Manage projects through all stages including conception, implementation, and wrap-up.
• Leverage strong analytics and KPI-driven background to optimize campaign performance.
  
  
  

Requirements

• Minimum of 3 years of experience in a similar marketing operations role within the service industry
• Proven expertise in Backend Development
• Proficiency in using Content Management Systems (CMS)
• Experience with CRM systems
• Familiarity with Database Management
• Knowledge and experience with eBay platform
• Proven track record in executing successful AB Testing
• Ability to create and manage Advertisements across various platforms
• Strong understanding of Analytics tools and ability to derive actionable insights from data
• Experience in building and enhancing Brand Awareness
• Strong experience in Campaign Planning and execution
• Excellent interpersonal, written, and verbal communication skills
• Ability to work collaboratively with cross-functional teams
• Strong problem-solving skills and the ability to work under pressure
• Bachelor's degree in Marketing, Business, or related field is preferred.
  
  
  

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit

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