What are the responsibilities and job description for the Paid Media Analyst position at VaynerMedia LLC?
VaynerCommerce is a firm focused on engineering sustainable growth for modern brands. Started by former Shopify Plus employees, it was born out of the frustration that brands were left with no viable options in the market when it came to building sustainable online customer growth. VaynerCommerce serves as a strategic partner across data science, engineering, design, financial modeling, media & creative, and merchandising for brands that want to sustainably grow their direct-to-consumer business. VaynerCommerce works with Fortune 100 and direct-to-consumer brands.
We’re strict about how we build our team, and the work we do. We’re building some of the most complex solutions in the world of commerce which requires us to put together collaborative teams and creative problem-solving.
We are looking for a Paid Media Analyst to serve as subject matter expert for Google Ads across clients. This position's primary responsibility is the planning and execution of SEM, Shopping and YouTube campaigns with the potential to expand into management of additional channels. This role sits within the Growth organization, which is working to drive efficient revenue for our clients. You’re a great fit if you are proactive, have strong attention to detail, and expertise in the Google Ads ecosystem.
How you’ll contribute:
- Work closely with Growth Engineer and team of Paid Media Analysts to develop and optimize a diversified channel strategy
- Execute strategy across Paid Search, YouTube, and Shopping Campaigns
- Carefully analyze campaign performance; evaluate and interpret performance-related KPIs
- Prepare accurate reports and with clearly synthesized insights and actionable next steps
- Continuously propose optimizations and assure the quality control of campaigns
- Research keywords, market trends, and competition to ensure clients are competitive in the market
- Develop and implement tests at a rapid pace
- Analyze and recommend new copy & creative using both qualitative and quantitative metrics
- Stays up to date on relevant industry trends, new ad products, and best practices
What you need to succeed:
- 2-5 years experience with strong understanding of Google Ads and Google Shopping feeds
- Proven success working on YouTube and search campaigns for direct to consumer brands, ideally with budgets above $1M per year
- Capable of working independently and creating plans from the ground up
- Develop and continually expand or refine keyword lists based on performance
- Strong familiarity with marketing funnels + attribution analysis
- A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done
Bonus points for:
- Experience marketing DTC and/or high AOV/high consideration products
- Experience building a successful Non-Brand Search program from the ground up
