CRM Specialist

About VGW 

We are pioneers in online gaming, with talented people and innovative, patented technology. We own and operate several market-leading brands in the largest markets in the world and have about 600 team members globally, all committed to building something amazing, pushing our boundaries and having fun in the process. We’ve been disrupting online social casino and poker gaming since 2010 and bringing fun and excitement to millions of customers. At VGW, we have a modern approach to getting work done and a focus on creating an environment where amazing people can do amazing work. That means giving you the flexibility you need, providing spaces that will keep you comfortable and finding opportunities for you to keep learning and growing. 

About The Role 

You will help to create and execute a unified communication strategy that connects and provides value to our customers across the world. You will work closely with the Head of CRM to execute engagement and retention initiatives that provide value to players while driving meaningful impact to the business. On a day to day basis, you can expect to:

• Identify the relevant tools for the delivery, optimisation and analysis of CRM experiences
• Embrace the latest technology in the gaming space to drive automation in outbound communication, bonusing and rewards
• Building and executing lifecycle campaigns.
• Executing Period Plans
• Executing AB and Multivariate Testing as directed by Head of CRM, and presenting the results on performance
• Reviewing results and presenting solutions to Head of CRM for optimising campaigns  
• Creating new ideas to engage customers in their specific life-stage
• Creating engaging copy and content to delight

About You 

Our customers are everything to us, so we are looking for someone who understands customer lifecycle marketing and can create an epic experience to engage and retain our customers.

• You’ll be creative but your ideas will be driven by data 
• You will be a strategic thinker who is not afraid to get stuck in 
• You will be curious, so you will challenge the norm and will do things differently
• You will have character and great communication skills 

The ideal candidate for this role will have:

• Bachelor’s degree qualification in marketing, business administration, related discipline or equivalent work experience
• 2-3 years’ CRM experience
• At least 2 years’ experience in the gaming industry
• Solid understanding of online Casino and Poker products
• Analytical mind
• Strategic Thinker

The salary range for this position is $80,000 - $100,000 super

What’s Next? 

Does this sound like your kind of challenge? 

Apply now and we’ll be in touch soon.