What are the responsibilities and job description for the Digital Marketing Specialist position at VisionPoint Marketing?
VisionPoint Marketing is a full-service marketing agency that specializes in higher education marketing, and we are searching for a Digital Marketing Specialist to join our benchmark-exceeding Media Team. The Digital Marketing Specialist is accountable for the successful creation, launch, and optimization of campaigns within their designated specialty (Paid Search, Paid Social, Multimedia/Programmatic). This role will work closely with other teams across VisionPoint to ensure we exceed client expectations and goals.
WHAT YOU’LL DO
- Collaborate with Marketing Strategists and Account Directors in the execution of digital marketing strategies and plans for VisionPoint’s clients.
- Execute advertising campaigns for multiple clients, across digital marketing channels within your designated specialty which may include:
- multimedia/programmatic media (StackAdapt, YouTube, etc.)
- SEM (Google Ads, Bing Ads, etc.)
- social media (Facebook Ads, LinkedIn Ads, etc.)
- Consult with our analytics team to plan, implement tracking, and manage marketing metrics within the platforms and marketing dashboards to contribute to campaign reports.
- Utilize the full suite of platform reporting tools and Google Analytics to interpret and act on performance, making optimizations to constantly improve campaign performance.
- Maintain current, in-depth knowledge of CRO best practices along with a wide variety of digital media channels.
EXPERIENCE & EDUCATION
The ideal candidate would possess the following skills, interest and experience:
- Bachelor’s degree in Marketing or a related field, or equivalent experience
- 2 years of experience in a comparable role is preferred
- Solid understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions.
- Currently hold or be able to obtain Google Ads and Google Analytics certifications within the first 30 days of employment.
- Strong verbal, written and interpersonal skills.
- Impeccable organizational skills, attention to detail and follow-through, even and especially including the mundane administrative tasks that are essential to the job.
- Passion to deliver work that’s excellent and efficient.
- Ability to effectively plan, anticipate and take proactive, appropriate action.
- Thirst for knowledge and passion to learn and grow in your area of expertise.
- Sense of ownership and accountability to the goals, the client and the team.
- Willingness to actively contribute to VisionPoint’s culture and embody our values.
Don’t quite meet all of our requirements? Apply anyways. Research shows that people from underrepresented identities are less likely to apply to a job if they don’t match the posted requirements to a T. We at VisionPoint value diversity and want to continue creating a diverse, inclusive, and equitable environment. If this role and the prospect of serving the higher education sector excites you, but you are missing a few bullet points, we would still love to see your application. Even if this role isn’t the right fit, there’s a chance another role or a future opportunity could align with your experience.
WHAT WE’RE LIKE HERE AT VISIONPOINT
At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, PTO and 401k. That’s why it’s important to us that future team members connect with – and contribute to – our culture. Our communication, our collaboration, our satisfaction and our growth are largely dependent upon whether we all, as individuals, embrace and live out our values. We believe in the work we do, we support each other, we work hard and we like to have a bit of fun too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.
