B2B New Business Development Manager
Job Posting for B2B New Business Development Manager at Wholesale Supplies Plus LLC
About the Job:
The Role: Manager, B2B New Business Development
The Manager of New Business Development is a key member of the Sales & Marketing team, reporting directly to the VP, Sales & Marketing. The position's primary purpose is to generate incremental revenue from both key existing and new customers across the brand portfolio. The Manager will lead both strategic sales initiatives aligned to our overall business strategy and will be a hands-on account manager for our most important customers. They will collaborate closely across multiple business units ensuring alignment, support, and accountability. The Manager will build strong relationships with key stakeholders including Marketing, Customer Care and Finance to secure organizational awareness and support for defined strategies and desired outcomes. This is a unique opportunity to have a significant revenue impact.
Specific Responsibilities:
- Act as a point of contact for important, key customers including Distributors
- Develop programs and processes to maintain and grow profitable revenue. Evaluate current customer programs, revise and relaunch as necessary (Distributor, VIP, etc.)
- Negotiate partnerships, pricing, service levels and overall customer relationships to maximize profitable revenue
- Build a pipeline of new customer targets and prospects with a focus on large, B2B customers. Achieve new customer revenue targets.
- Establish key sales performance metrics and benchmarks to track and measure success
- Build long-lasting, mutually beneficial relationships with customers, always striving to find the products and services which best fit the individual needs of the customer and are a good fit for the company’s capabilities
- Collaborate with internal departments by collecting information and identifying customer needs and industry trends
- Communicate with key and potential customers to understand their needs and explain the products and services offered by the company
- Collaborate with the Marketing team to develop and launch an industry-leading Loyalty/Rewards program that inspires and motivates Key Accounts and new business prospects
- Collaborate with internal departments (Customer Care, Warehouse) to facilitate customer order fulfillment as needed
- Collect and analyze internal data to learn more about customer ordering behavior
- Keep accurate customer notes and records, maximizing CRM tools (Hubspot)
- Learn and maintain knowledge of company products and services
- Act as a customer advocate and key contributor to the voice of the customer
- Maintain a repository of competitive information and share with the leadership team as appropriate
- Foster a culture of curiosity, accountability, and creativity; encourage sharing of information and ideas
Requirements and Skills:
- Bachelor’s degree in Marketing, Business, or a related field
- 2 years of New Business Development experience; previous experience generating leads, qualifying customers and closing new business relationships is required
- 5 years of Relationship Management, Account Management or Sales experience in a B2B/Wholesale environment
- Multi-faceted account management is required including direct relationships at the buying decision level (or higher), price negotiation and client service management
- Experience selling physical products (vs. services) is strongly preferred
- Ability to flex between a “roll up the sleeves and do” style with influencing cross-functional teams; the Say/Do ratio must be high
- Results-oriented with a strong sense of urgency
- Exposure to and/or participation in Customer Voice and Journey Mapping preferred
- Outstanding communication skills; verbal and written
- Adaptability and strong problem-solving skills
- Excellent active listening skills
- Ability to build rapport and collaborate with both customers and cross-functional partners
- Ability to quickly develop cross-functional relationships and influence others to achieve business objectives
- Ability to prepare and present clear and compelling sales and customer updates to large (Town Hall meeting style) and small (Board, internal teams) audiences, both in person and via conference call
- Naturally curious about the industry and trends impacting the industry environment; committed to learning our industry
- Experience with personal care, candle or cosmetics products is strongly preferred
We are open to this position being remote, the right candidate will be within commuting distance to a major airport to facilitate travel, estimated to be 25-30% of the time. Travel will include attendance at trade events and industry shows as well as customer on-site visits and travels to the company headquarters in Independence, OH as required.
About Wholesale Supplies Plus LLC:
Wholesale Supplies Plus (“WSP”) is a market-leading e-commerce business focused on consumable ingredients and supplies to 90K customers who create and sell artisan personal care and candle products. Wholesale Supplies Plus was founded in 1999 and from the start we have offered high-quality products, outstanding service, reasonable pricing and education for our base of hobbyists, artisans, entrepreneurs and business owners, 95% of whom are women. We define our core company values as Integrity, Teamwork, Creativity, Accountability and Humanity and these values are the bedrock of our future growth. Our business model is perfectly positioned to benefit from the multi-decade shift in consumer behavior that favors indie brands, handmade products, transparency of ingredients and personalization. We operate in a $1.2B market that is expected to grow at 8% to 12% through 2025. The competitive landscape is highly fragmented with 200 mostly founder-owned participants. We are the only brand consolidator today, one of the biggest players in the space and one of the only players in the industry with institutional capital. In May of 2021, Two Sigma Impact and Avance Investment Management invested in WSP and are focused on making add-on acquisitions, operational improvements and driving value creation through engaging and supporting the customer base of enthusiastic entrepreneurs.
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Salary.com Estimation for B2B New Business Development Manager in Independence, OH
$115,439 to $169,757
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