How does NerdWallet generate its revenue?

NerdWallet generates its revenue primarily through affiliate marketing and partnerships. The company earns commissions when users sign up for financial products, such as credit cards, loans, or insurance, through links on its website. Additionally, NerdWallet may receive fees for advertising and sponsored content from financial institutions. To summarize, NerdWallet's revenue model is largely based on affiliate marketing and strategic partnerships. The company makes money by earning commissions whenever users enroll in financial products via links provided on its platform. Furthermore, NerdWallet also benefits from advertising fees and sponsored content paid by financial institutions.