How much did Nike offer Steph Curry?

In the competitive landscape of sports endorsements, Nike initially offered Steph Curry a contract valued at $2.5 million per year. However, Under Armour recognized Curry's immense potential and stepped in with a significantly more lucrative offer of $4 million annually. This strategic move by Under Armour not only highlighted their commitment to securing top talent but also demonstrated their willingness to invest heavily in Curry's brand. Ultimately, Nike chose not to match Under Armour's offer, which allowed Curry to sign with Under Armour, marking a pivotal moment in both his career and the sneaker industry. This decision underscored the importance of brand alignment and financial backing in the world of professional sports endorsements.