What does CVR stand for in marketing?

In marketing, CVR stands for Conversion Rate. This metric measures the percentage of users who take a desired action, such as making a purchase or signing up for a newsletter, after interacting with a marketing campaign or website. To summarize, CVR is a crucial metric in marketing that indicates how effectively a campaign converts potential customers into actual ones. It reflects the proportion of visitors who complete a specific action, highlighting the success of marketing efforts in driving engagement and sales. Understanding and optimizing CVR can significantly enhance a business's overall performance and return on investment.