What is merchandising in e-commerce?

E-commerce merchandising is a more complex process compared to retail stores, requiring digital merchandisers to apply visual merchandising principles to the online customer experience. The strategies employed in e-commerce merchandising directly influence how customers view a brand and ultimately affect their purchasing decisions. Digital merchandisers are responsible for various aspects of the customer buying journey, including website design, e-commerce store setup, product photography and descriptions, and customer support. Collaboration with digital marketers is also crucial to maintain a consistent brand experience across different channels, such as social media and online advertisements.