DNL Recreation Salary

DNL Recreation Salary

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As of August 2026, the average annual salary for employees at DNL Recreation in the United States is $85,660. This translates to an approximate hourly wage of $41. Salaries at DNL Recreation typically range from $75,333 to $96,856 annually, reflecting the diverse roles and experience levels within the company.

How Much Does DNL Recreation Pay for Different Roles?

Explore detailed salary information for specific jobs at DNL Recreation. Based on our data, the highest paying job is the Service Manager, with an annual salary of $118,117. The table below outlines the annual salary ranges for most popular roles within the company.
How accurate does the salary look to you?

Current Job Openings at DNL Recreation

Ready for your next career move? Explore current job openings at DNL Recreation. Use the search tool below to find available positions by title and location and apply directly to start your career.

Is DNL Recreation’s Pay Competitive? Salary Benchmarking Analysis

How does DNL Recreation's compensation stack up against the industry and its key competitors? Our salary benchmarking analysis provides a clear comparison. The chart below visualizes this comparison alongside select peer companies.
Competitor / Benchmark Avg. Salary Variance Primary Market Influence Factor & Explanation
Groffs Mill Pond Nursery $96,809
+13.0%
Adjusted for higher cost-of-living indices in Groffs Mill Pond Nursery's primary metro hubs.
Procurelinx LLC $101,240
+18.2%
Reflects a supply-demand imbalance for the specific talent Procurelinx LLC targets.
Radtke Sports Inc $89,268
+4.2%
Influenced by prevailing union wage agreements specific to Radtke Sports Inc's sector.
Bones-n-Scones $96,620
+12.8%
Driven by niche technical certifications required for Bones-n-Scones's specialized projects.
Retail & Wholesale Industry $123,318
+44.0%
Pay variances are driven by organizational scale, specialized skill requirements, or geographic cost-of-living factors.
Need More Granular Data? The analysis above provides a high-level market overview. To benchmark specific job codes, adjust for real-time cost-of-living changes, or access verified HR-reported datasets, upgrade to Salary.com for Business. Precision matters when building your compensation strategy.

How DNL Recreation's Salaries Compare to Similar Companies?

Explore companies in the same industry to compare average salaries, benefits, and career opportunities with those at DNL Recreation. Click a company name to learn more.

Employee Reviews: Working at DNL Recreation

Considering a career at DNL Recreation? Explore authentic employee reviews to learn about the work environment, career growth opportunities, pay transparency and benefits. These first-hand insights can help you set realistic compensation expectations and make informed career decisions.
Processes are structured, and expectations are clear. Overall, it’s a rewarding place to work with opportunities for advancement. The pay is competitive, and there are frequent opportunities for bonuses. Colleagues are professional, and the schedule flexibility is helpful.
Commented in May 30, 2025
43
0
The team is friendly, and the workload is manageable. The job is steady with a balanced workload. Work-life balance is respected, and benefits are strong. The leadership team is approachable and open to feedback. It’s a fantastic place to grow in the retail industry. The company provides great opportunities for career growth. The retail industry can be fast-paced, but the leadership team ensures w...
Commented in February 20, 2025
43
2
Managers respect personal time, and overtime is rare. The work environment is clean and well-maintained. Training is provided, though it could be more in-depth for certain roles. I appreciate the recognition for hard work and the opportunities for advancement.
Commented in December 01, 2024
13
3

DNL Recreation Overview

Website
www.dnlrec.com
Founded In
1998
Employees
<25 employees
Industry
Retail & Wholesale
Headquarter Address
3731 8th St S Wisconsin Rapids Wisconsin WI 54494
Revenue
<$5 Million
Phone Number
+1 8772267465
Social Media
About DNL Recreation
At DNL Recreation, our customers come first. Our mission statement is: "Building lasting relationships with our partners and employees while serving the recreational and travel community. Our core values shall be based on Honesty and Integrity and Service to the Community." Dave and Lori Bonsack bought the existing dealership in 1998 and renamed it DNL Recreation. DNL is an acronym for each member

What Benefits Does DNL Recreation Offer Beyond Salary?

A competitive compensation package is more than just a salary. DNL Recreation offers a comprehensive benefits package designed to support your health, financial future, and overall well-being. Below are the most common key benefits:
Social Security
401(K)
Disability
Healthcare
Pension
Time Off (days)
Work at DNL Recreation?
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What Is the Cost of Living Near Madison?

Understanding the cost of living near Madison is key to truly evaluating a salary offer or your current compensation at DNL Recreation.
Madison's Cost of Living Index is approximately 100.8 (0.8% more expensive than US average; 6.3% more than WI average). State capital (Univ. of WI), desirable, housing costs near US avg. Metro Transit. When planning your budget based on a salary from DNL Recreation, consider these typical monthly expenses:
Expense Category Estimated Monthly Cost Key Considerations / Notes
Housing (1-BR Apt Rent) $1,200 - $1,700+ A significant portion of DNL Recreation salary. Location choices impact this heavily.
Utilities (Basic) $120 - $210 Electricity, Heating, Cooling, Water etc.
Public Transportation $65 (Metro monthly pass, free for UW) Essential for most commuters; car ownership is costly.
Groceries (Single Person) $410 - $600 Can be higher with more dining out or specialty stores.
Personal & Leisure $400 - $730+ Dining out, entertainment, shopping. Highly variable.
Healthcare (Individual) $380 - $700+ Varies significantly by plan & employer contribution.
Subtotal (Excluding Taxes) $2,575 - $3,945+ This subtotal does not include income taxes (federal, state, local), which can significantly impact your take-home pay.

FAQs of DNL Recreation

1. What is the average salary for employees at DNL Recreation?

The average annual total compensation for employees at DNL Recreation is approximately $85,660. However, this is an aggregate figure, actual salaries can range significantly, typically from $75,333 to $96,856, depending on factors like job role, experience, and location.

2. How much does DNL Recreation pay compared to Groffs Mill Pond Nursery?

The average annual salary at DNL Recreation is $85,660, or an hourly wage of $41, in comparison to Groffs Mill Pond Nursery which pays $96,809 per year or $47 per hour.

3. What is the lowest salary at DNL Recreation?

The lowest-paying job at DNL Recreation is an Office Assistant with a salary of $33,288 per year. The lowest- paying job depends heavily on the specific role, location, whether it's an hourly or salaried position, and if it's full-time, part-time, or an internship. Generally, entry-level positions might represent the lower end of the pay scale.

4. How does having a professional certification impact salary for relevant roles at DNL Recreation?

Professional certifications like PMP (for Project Managers), CPA (for Accountants), or another relevant certification for the industry can often lead to higher salaries and better job prospects at DNL Recreation for applicable roles. Certifications demonstrate a verified level of expertise and commitment to a profession, making candidates more competitive.

5. Does DNL Recreation offer cost-of-living adjustments (COLA) for employees in high-cost areas like Madison?

While some companies offer formal COLA, many, including potentially DNL Recreation, incorporate cost of living considerations into their overall salary structure for different locations rather than as a separate, itemized adjustment. This means their base pay bands for roles in high-cost cities like New York City are generally set higher to account for these local market factors.

6. What's the typical process for salary reviews and raises at DNL Recreation?

Most companies, likely including DNL Recreation, conduct formal salary reviews annually, often tied to performance evaluations. During these reviews, factors like individual performance, meeting goals, company performance, and market adjustments are typically considered for potential salary increases.

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